🏠 Real Estate Agency Website Italy — Italy
Italy's property market in 2026 is shaped by digital search behaviour: most buyers discover listings on Immobiliare.it, Idealista or Subito, but they Google your agenzia immobiliare by name before calling. A proprietary website reduces dependence on portals and turns brand searches into qualified leads.
Why an Italian Real Estate Agency Needs Its Own Site
- Legge 39/1989 compliance: Your ruolo mediatore, partita IVA, REA number and professional indemnity insurance must be visible in the footer.
- Anti-money-laundering D.lgs 231: Pre-collecting client ID data online speeds up the adeguata verifica when they arrive at the office.
- Garante Privacy cookie banner: Under the 2021 guidelines, profiling cookies cannot fire without consent — Zunapro sites are compliant by default.
- Reducing portal fees: Cost-per-listing on Immobiliare.it keeps rising; leads from your own domain convert 3-4x better.
- Google Business Profile sync: Reviews + Maps drive the agenzia immobiliare + quartiere local search.
- FatturaPA ready: Commission invoices must be electronic — CRM-billing integration is critical.
Pages Every Italian Real Estate Site Should Have
A solid agenzia immobiliare site contains:
- Home (vetrina featured listings)
- Vendita (for-sale listings with filters)
- Affitto (rentals)
- Nuove costruzioni (new builds)
- Valutazione immobile (free online valuation form)
- Calcolatore mutuo (mortgage simulator)
- Chi siamo (agents, ruolo number, photos)
- Servizi (sale, rental, management, due diligence)
- Blog (market analysis, fiscalità, buying guides)
- Contatti (office map, WhatsApp Business)
- Privacy & Cookie Policy (Garante-compliant)
Must-Have Features
- Listing CMS: Photo gallery, floor plan, video and 360° virtual tour embed.
- Immobiliare.it / Idealista feed: Automated XML/CSV export to portals.
- Mortgage calculator: Simulate monthly rate from TAEG, durata, anticipo.
- WhatsApp Business + chat: A «contatta l'agente» button on every listing card.
- Multilingual: Italian, English, German (for tourist regions) and optionally Russian.
- Virtual tours 360°: Matterport or built-in tour for pre-visit filtering.
Packages and Pricing
We offer three packages for Italian real estate:
| Package | Annual Price | Best For |
|---|---|---|
| Starter | ~199€ all'anno | Single-office mediatore, up to 50 listings |
| Business | ~499€ all'anno | Multi-agency network, unlimited + portal feed |
| Premium | ~899€ all'anno | Luxury immobili, multilingual + virtual tour + CRM |
All packages include IVA; domain fees vary by extension and are quoted at signup.
Explore Italian real estate packages
An agenzia immobiliare site is not just a vetrina — it is a lead engine that feeds your mediazione mandates. Zunapro delivers an Italy-compliant, fast and converting platform.