A Professional Website for Your Business

The mandatory footer: what data, in what format?

Law-firm (Studio Legale), medical/dental (Studio Medico/Dentistico), architectural (Studio di Architettura), tax-advisory (Studio Commercialista) and hospitality sites must publish, in the footer, the following: ragione sociale, sede legale, Partita IVA + Codice Fiscale, REA number with Camera di Commercio city, capitale sociale (i.v. = fully paid-in), PEC, and where the profession is regulated, the Ordine Professionale and registration number. Missing data triggers AGCM penalty exposure.

• Ragione sociale: e.g. "Studio Bianchi SRL"
• Sede legale: Via X, 00100 Roma (RM)
• P.IVA / C.F.: 12345678901
• REA: RM-1234567
• Capitale sociale: € 10,000 i.v.
• PEC: [email protected]
• Ordine Avvocati Roma, n. 45678

Dental studio sites: online booking, GDPR double-consent and Aruba PEC

In Italy, 62% of dental sites still do not offer online booking — a clear opening for any modern operator. Integrating Calendly or Doctolib Italia drives up to 35% new-patient conversion. GDPR Art. 9 (health data) requires a double consent at the booking form: (1) processing consent, (2) special-category health-data consent. The Zunapro template ships with both consent fields out of the box.

Lawyer (Avvocato) sites: Ordine rules and advertising constraints

Since the 2012 Bersani reform, Italian lawyers may advertise — but the Ordine Forense in each city sets strict digital-communication rules. Comparative or superlative claims ("migliore avvocato") are forbidden. The website must publish the Foro di iscrizione, numero d'iscrizione and the mandatory professional liability insurance (assicurazione responsabilità civile professionale). The typical conversion lever is a "Prima consulenza gratuita" banner plus a WhatsApp Business button.

Architecture sites: portfolio, 3D and the Made in Italy aesthetic

Italian architecture portfolios are hierarchical: photograph > rendering > technical drawing > plan. Hover-state high-resolution imagery in WebP/AVIF is standard; the target LCP is below 1.8s. The CNAPPC (Consiglio Nazionale Architetti) registration number is mandatory in the footer.

Restaurant sites: TheFork, Just Eat and Deliveroo integration

In Italy a restaurant website's real job is to resolve reservation and delivery channels. TheFork (TripAdvisor group) is the booking leader; Just Eat and Deliveroo Italia lead delivery. The Zunapro template pins all three to a top widget, renders the menu as bilingual PDF (Italian + English) and exposes JSON-LD Schema.org/Menu microdata so Google surfaces rich results.

Boutique and fashion sites: the Bottega artigiano feel

An Italian fashion boutique site must digitally evoke the Bottega di artigiano (artisan workshop). The Story page (Storia, Atelier, Artigiani) is a top-level menu item; product imagery is 4:5 portrait in lookbook form; and the Made in Italy mark is a legal matter — EU 952/2013 No. 60 forbids "Made in Italy" copy without certified origin.

Cookie banner and Garante Privacy enforcement

Every Italian corporate site must run a TCF v2.2 CMP — Iubenda, OneTrust or Cookiebot. "Accept all" and "Reject all" must have equal prominence; "Customise" and "Continue without accepting" are valid alternatives. Garante Privacy issued €12.4M in cookie-specific fines across 2023–2024.

Hosting and .it domain: Aruba, Register, Keliweb

The .it TLD is managed by Registro.it; only EU residents may register one. Non-EU founders use a registrar (Aruba, Register.it, Keliweb) as proxy. Aruba is also Italy's #1 PEC provider — bundled, the annual cost lands at €25–€50.