🚗 Automotive & Dealership Website — Italy
Italy's automotive market spans family-run used car lots, official brand dealerships (concessionarie), authorised service centres and ricambi specialists. Today's buyers research online via Subito, AutoScout24 and Google before ever visiting a showroom. A professional website turns your dealership into a 24/7 vetrina digitale that builds trust and captures leads.
Why a Website Is Essential
- Codice del Consumo compliance: Used car sales require clear disclosure of the 24-month garanzia legale di conformità.
- GDPR and Garante Privacy: Cookie banner and informativa privacy on every test-drive or finance form.
- Compete with Subito and AutoScout24: Without your own domain the customer relationship stays with the marketplace.
- ANFIA standards: Industry association expectations and brand mandate criteria should be reflected.
- FatturaPA ready: B2B vehicle sales and fleet customers require electronic invoicing.
- Google Maps and recensioni: Win local searches like 'concessionaria auto Milano'.
Pages You Need
A solid automotive site includes:
- Homepage with featured stock and offers
- Inventory / Catalogo veicoli with filters
- Vehicle detail page (gallery + scheda tecnica)
- Service booking and tagliando
- Spare parts / Ricambi
- Financing and leasing simulator
- Trade-in (permuta) valuation form
- About us / Storia della concessionaria
- Contact + Google Maps
- Privacy, Cookie, Note legali
Features That Matter
- Advanced vehicle filter: Marca, modello, anno, km, alimentazione, prezzo, cambio.
- 360° photos and video tours: Mobile-friendly immersive media.
- Finance simulator: TAEG, monthly instalment, down payment calculator.
- Test drive booking: Calendar-integrated appointment system.
- WhatsApp Business + live chat: Italians' preferred contact channel.
- Local SEO: Rank for 'auto usate Torino' or 'concessionaria Roma'.
Packages and Pricing
ZunaPro automotive packages are tuned for the Italian market; all prices IVA inclusa.
| Package | Annual Price | Best For |
|---|---|---|
| Starter | ~199€ all'anno | Small galleries, up to 50 vehicles in stock |
| Business | ~499€ all'anno | Concessionarie with service and parts |
| Premium | ~899€ all'anno | Brand dealers, multi-site and fleet |
All packages include IVA.
Becoming a trusted dealership in Italy starts with a credible digital vetrina. ZunaPro delivers your site within 7 days.