💊 Pharmacy & Medical Website — Italy
Running a farmacia or parafarmacia in Italy means competing not just on the high street but on Google and MioDottore. Patients now expect online prescription refills via Ricetta Elettronica (NRE), OTC ordering, vaccination booking and turno information directly from your own site. D.lgs 17/2014 strictly regulates online OTC sale, and the Garante Privacy demands granular cookie consent. ZunaPro builds Italy-ready pharmacy websites that respect TULS, Codice del Consumo and FatturaPA from day one.
Why an Italian Pharmacy Needs a Proper Website
- Legal duty: D.lgs 17/2014 mandates the Ministero della Salute logo and named pharmacist for any online OTC sale.
- Garante Privacy: Cookie banner and consent logs must follow Garante guidelines.
- FatturaPA: B2B and ASL invoices flow through SDI electronic invoicing.
- Local SEO: Rank for 'farmacia di turno', 'parafarmacia online', 'tampone vicino a me'.
- Conversion control: Own your channel instead of paying PagineGialle.
- Modern payments: Satispay, PayPal, Scalapay reduce cart abandonment.
Pages You Should Include
A solid pharmacy site usually contains:
- Home with farmacia di turno status
- About / farmacista titolare
- Services (consultations, vaccines, holter, autoanalisi)
- OTC and parafarmaco catalogue
- Tampone / vaccine booking
- NRE prescription upload
- Health & wellness blog
- Privacy & Cookie Policy (Garante)
- Sales terms (Codice del Consumo)
- Contact, map and turno calendar
Must-Have Features
- NRE upload: Patients submit the dematerialised prescription code securely.
- Multilingual: IT/EN/DE for tourist destinations.
- Payments: Card, PayPal, Apple Pay, Satispay, Scalapay, SEPA, MyBank.
- FatturaPA: SDI invoicing with codice destinatario.
- Stock & SKU: Minsan/AIC product mapping.
- Bookings: Slots for swabs, flu shots, blood pressure checks.
Packages and Prices
ZunaPro packages scale with your pharmacy:
| Package | Annual price | For whom? |
|---|---|---|
| Starter | ~199€ all'anno | Single farmacia, showcase site |
| Business | ~499€ all'anno | OTC e-commerce + NRE + FatturaPA |
| Premium | ~899€ all'anno | Multi-branch, sanitario B2B, ERP integration |
All packages include IVA. Domain fees vary by extension; we quote at onboarding.
Italian pharmacies that adopted digital channels in 2025 grew margins on parafarmaco while reducing counter time. ZunaPro brings compliance and conversion into one bundle.