🏥 Italy Doctor & Clinic Website — Italy
If you run a medical practice or private clinic (studio medico, poliambulatorio) in Italy, a professional website is no longer a vitrine — it is the first door patients knock on before they ever call. Patients now Google your name, check MioDottore reviews and compare you to PagineGialle listings before booking. Without a credible site, you lose the appointment to the cardiologist three streets away.
Why Italian Doctors Need a Website
- FNOMCeO ethical code: Italian medical advertising is restricted to informative communication; we build content within the Codice deontologico FNOMCeO boundaries.
- Legge Boldi 24/2017 transparency: Medical responsibility law expects clear publication of professional CV and services rendered.
- GDPR + Garante Privacy: Cookie banner, informativa privacy and patient forms are structured per Garante guidelines.
- MioDottore + Google competition: Patients search 'cardiologo Milano' first; our SEO-first build puts you above directory aggregators.
- FatturaPA ready: SDI invoicing integration for private visits can be wired in.
- Multilingual reach: Milan, Rome, Florence have huge expat and tourist patient flows — English and German pages convert at higher rates.
Which Pages Should the Site Have?
A solid doctor/clinic site includes:
- Homepage (specialty + trust message)
- Chi Siamo / Doctor CV (university, ihtisas, FNOMCeO registration number)
- Prestazioni / Services (one SEO page per service)
- Patologie Trattate (conditions treated)
- Prenota Visita (online booking + MioDottore widget)
- Tariffario / Transparent price list
- Convenzioni (ASL and insurer agreements)
- Medical blog (patient education for SEO)
- Dove Siamo (Google Maps + metro)
- Privacy and Cookie Policy (Garante compliant)
Which Features Should It Have?
- Online booking: Integration with MioDottore, Doctolib or our native calendar module.
- GDPR-compliant forms: Double opt-in patient contact with explicit consent.
- WhatsApp Business button: The dominant patient channel in Italy.
- Google and MioDottore reviews: Auto-imported through embedded widget.
- Local SEO: 'cardiologo Milano', 'ginecologo Roma' city+specialty stacks.
- SSL + EU hosting: Mandatory for patient personal data residency.
Packages and Pricing
Yearly packages tailored to your studio scale:
| Package | Yearly Price | For Whom? |
|---|---|---|
| Starter | ~199€ all'anno | Solo doctor, libero professionista |
| Business | ~499€ all'anno | Studio associato, 2-5 doctors |
| Premium | ~899€ all'anno | Poliambulatorio, multi-branch clinic |
All packages include IVA. Domain fees vary by extension; an exact quote is provided at signup.
See clinic website packages for Italy
Italian patients now arrive through 'medico vicino a me' searches — are you still waiting on a doorplate alone? With ZunaPro your FNOMCeO and GDPR compliant clinic site, with MioDottore booking, goes live in seven days.