🏨 Italy Hotel & Tourism Website — Italy
Italy's tourism sector is fiercely competitive around Rome, Venice, Florence, the Amalfi Coast and Tuscany. Instead of depending on Booking.com, Expedia or TripAdvisor commissions, taking direct reservations from your own website protects margins and keeps guest data in your hands.
Why You Need a Hotel Website
- CIN (Codice Identificativo Nazionale): Mandatory since 2024 for every tourist accommodation in Italy, the CIN code must be visibly published on your website by law.
- Commission escape: Booking.com takes 15-18% commission; direct bookings preserve your margin.
- Regional classification: The stelle/sole star system varies by region (Lazio, Tuscany, Veneto each set their own rules) and must be clarified on site.
- GDPR + Garante Privacy: The cookie banner must comply with Garante 2021 guidelines, with accept/reject buttons equally visible.
- Tassa di soggiorno: City tax (Rome 4-7€, Venice 1-5€) must be clearly displayed during booking.
- FatturaPA: Electronic invoicing via SDI is mandatory for business guests.
Which Pages Should It Have?
A good hotel or B&B website includes:
- Home — hero photo, quick booking engine, USPs
- Rooms & Suites (room types, price ranges, photo gallery)
- Services & Experiences (spa, restaurant, excursions)
- Location & How to Reach (map, ZTL info, parking)
- Offers & Packages (weekend, honeymoon, long stay)
- Events & Weddings (banquets, meeting rooms)
- Reviews (TripAdvisor, Google, Booking integration)
- Photo gallery + video tour
- FAQ + Policies (cancellation, check-in/out, pets)
- Contacts + WhatsApp + map
Which Features Are Essential?
- Booking engine: Availability calendar, channel manager sync (Booking, Airbnb, Expedia).
- Multilingual (IT/EN/DE/FR): Germans, French and Americans are Italy's top 3 tourist groups.
- Tassa di soggiorno calculator: Auto-calculation per guest+night.
- Payments: Credit card, PayPal, Apple Pay, Satispay, Scalapay (3 installments), SEPA bank transfer, MyBank.
- CIN + classification badge: CIN code and star/sole rating shown in footer.
- Schema.org Hotel + LocalBusiness: Structured data for Google Hotel Ads.
Packages and Prices
ZunaPro offers 3 packages for hotels and tourism businesses in Italy:
| Package | Annual Price | Who It's For |
|---|---|---|
| Starter | ~€199 all'anno | B&Bs, room rentals, small agriturismo |
| Business | ~€499 all'anno | 3-4 star hotels, boutique hotels, country houses |
| Premium | ~€899 all'anno | 4-5 star hotels, resorts, luxury villas, hotel groups |
All packages are IVA included with electronic FatturaPA invoicing.
From Rome to Cinque Terre, from Sicily to the Dolomites — standing out in Italy requires a professional website. ZunaPro delivers turn-key solutions with CIN, GDPR and channel manager integration.