Local Marketplaces
- Tmall Global
- JD.com
- Pinduoduo
- Douyin Mağaza
- Taobao
- Xiaohongshu
Last updated:
From name pre-approval to SAMR registration, from the business license and company chops to RMB banking and e-Fapiao tax setup — we run the whole process. Your WFOE in Shanghai, Shenzhen or Hangzhou, license in hand within 4-8 weeks.
Official process & partners
Entity Types
The WFOE (Wholly Foreign-Owned Enterprise, 外商独资企业) is the default vehicle for foreign investors — 100% foreign ownership, full invoicing and hiring rights. A JV suits license-restricted sectors; a Representative Office cannot trade at all.
✅ The default choice — 100% foreign ownership
E-commerce, trading, consulting, tech services and manufacturing. Fully foreign-controlled, profits repatriable through proper channels, issues its own fapiao (e-Fapiao), hires Chinese staff and opens Alipay/WeChat Pay merchant accounts. It is the legal basis for official flagship stores on Tmall, JD.com and Douyin.
🤝 Shared with a Chinese partner — restricted sectors
Sectors still restricted for foreign investment (parts of value-added telecom, media, publishing) or businesses that genuinely need a local partner's licenses, channels and government relationships. Governance and exit mechanics must be engineered upfront in the articles and shareholders' agreement — we draft both.
🏢 Market research & liaison only — cannot trade
Market research, liaison and brand presence only: an RO cannot sign sales contracts, cannot issue invoices and cannot collect trading revenue — and it is taxed on a deemed basis from its expenses. If your goal is actual sales, a WFOE or the CBEC route is almost always the better answer.
🇨🇳 Local structure — requires a Chinese shareholder
Foreign investors cannot hold shares directly — only via a trusted Chinese nominee or minority partner, which carries real legal risk (nominee agreements offer limited protection). Generally a last resort for the few sectors fully closed to foreign capital; we recommend evaluating WFOE or JV first.
Formation Process
Name check 1-3 days, SAMR registration and license 1-2 weeks, chops 2-3 days, bank account 1-3 weeks (legal representative usually attends in person), tax registration 1 week. Realistic pacing below.
We define the entity (WFOE vs JV) and location — Shanghai FTZ, Shenzhen Qianhai and Hangzhou's cross-border e-commerce zone each carry different incentives. The business scope (经营范围) is drafted carefully: it determines whether you may run e-commerce, import/export or value-added telecom activities. Registered capital is sized — subscribed, not paid upfront, but publicly visible and reputation-relevant.
Company name filed in the SAMR system in the mandatory format "region + trade name + industry + Co., Ltd." (行政区划+字号+行业+有限公司). Foreign shareholder documents (certificate of incorporation or passport) are legalized — China joined the Hague Apostille Convention in November 2023, so a single apostille now replaces consular legalization for most countries.
Articles of association, legal representative and supervisor appointments, registered address lease and shareholder documents are filed with the local Administration for Market Regulation. Foreign investment information is reported to MOFCOM in parallel under the FIE information reporting system.
Upon approval, the business license (营业执照) is issued with the 18-digit Unified Social Credit Code — the company's single legal identity in China, in electronic and paper form simultaneously. The company legally exists from this moment.
The company chop (公章), finance chop, legal representative chop and fapiao chop are carved and filed with the Public Security Bureau. In China the chop — not a signature — is what binds the company; we hand over a chop-control protocol together with the seals.
The RMB basic account (基本户) is opened — the legal representative usually attends the bank interview in person — plus a foreign-currency capital account with SAFE registration. Tax registration is completed on the e-tax bureau, tax categories assessed, e-Fapiao (数电发票) and social insurance/housing fund accounts activated. The company can now invoice, collect and hire.
The world's second-largest economy, 1.4 billion consumers and the most advanced e-commerce and mobile-payment ecosystem on earth — a local entity is the key that unlocks all of it.
Domestic flagship stores on Tmall, JD.com, Douyin and Pinduoduo require a Chinese legal entity and local invoicing capability. A WFOE lets you operate as the official brand store instead of depending on distributors — you keep pricing power, customer data and the brand asset.
Standard corporate income tax is 25%, but qualifying small low-profit enterprises pay an effective rate as low as 5% (on profit up to RMB 3M), and certified High-and-New Technology Enterprises pay 15%. R&D super-deduction reaches 100%. Free trade zones and pilot zones add regional incentives on top.
Over 90% of Chinese online transactions run through Alipay and WeChat Pay — and merchant onboarding requires a Chinese entity with a corporate bank account. Once your WFOE is live, RMB revenue settles directly into your own basic account.
Buying as a local entity in Shenzhen, Dongguan or Yiwu gets you special VAT fapiao for input credit and export VAT refunds — a structural cost advantage no offshore company can access. Import/export rights (foreign trade operator filing) are obtained alongside formation.
No upfront capital verification: under the subscription system you declare the amount and schedule yourself, and the 2024 Company Law only requires full payment within 5 years. Compared with the old paid-in verification era, the entry barrier is dramatically lower and capital follows your business rhythm.
With a WFOE you can run domestic e-commerce and bonded cross-border models side by side; without one you can still test the market via Tmall Global or JD Worldwide using your overseas company. We support both routes and the switch between them.
Just these documents — SAMR filing, chop registration, banking and tax setup are all handled by us.
Local marketplaces, carriers, payment methods and compliance frameworks — from a single panel
A elektronik aksesuar üreticisi in Shenzhen
"WFOE kuruluşundan sonra Tmall Global'de ilk yıl ¥2M+ ciroya ulaştı"
Any website hosted on servers inside China needs an ICP filing (备案, non-commercial, tied to the domain and hosting). Operating a for-profit internet information service — such as a platform hosting third-party sellers — requires a commercial ICP license; notably, e-commerce value-added telecom services may be 100% foreign-owned. If you simply open stores on existing platforms (Tmall, JD, Douyin), you do not need your own ICP license — the business license and category qualifications suffice. We map the exact compliance list to your model.
No. The legal representative (法定代表人) can be a foreigner, and the law does not require a Chinese visa or residence. Two practical caveats: banks usually require the legal representative to attend the account-opening interview in person (some accept video verification — case by case), and the legal representative bears personal legal responsibility for company acts, so choose carefully. A supervisor (监事) must also be appointed — a different person, foreigner permitted.
Most industries have no statutory minimum and China uses a subscribed capital system — you declare an amount and schedule, with no payment or capital verification at formation. The revised Company Law effective 1 July 2024 requires subscribed capital to be fully paid within 5 years of establishment. Practically: too low (e.g. RMB 10,000) hurts bank onboarding, platform admission and customer trust; too high creates a future payment obligation. For cross-border trade and e-commerce WFOEs, RMB 500K-2M is a common range — we size it to your plan.
Realistically 4-8 weeks: name approval 1-3 days, SAMR registration and business license 1-2 weeks, chops and PSB filing 2-3 days, RMB basic account 1-3 weeks (bank review pace varies most), tax registration and e-Fapiao activation about 1 week. Start the apostille of foreign documents early — it is the most common bottleneck for the overall timeline.
Corporate income tax is 25% standard; qualifying small low-profit enterprises pay an effective rate as low as 5% (annual taxable profit up to RMB 3M and related conditions); certified hi-tech enterprises pay 15%. VAT is 13% standard on goods, with 9% and 6% reduced bands; small-scale taxpayers use a simplified low rate. Invoicing is fully digital via e-Fapiao (数电发票). Our formation package includes first-year bookkeeping and filing setup.
Yes. Under the cross-border e-commerce retail import regime (CBEC), an overseas company can join Tmall Global, JD Worldwide or Kaola directly: goods enter via bonded warehouses or direct mail, taxed under the favorable CBEC composite tax, with no Chinese entity required. It is the standard low-cost way to test the market. Limits: only "positive list" products, per-order and annual purchase quotas, and no access to domestic general trade or offline channels. The common strategy is CBEC first, then form a WFOE once volume justifies it — we handle both phases.
As the economic powerhouse of Europe, Germany offers unparalleled stability and purchasing power for entrepreneurs looking to build a global brand. Yet forming a company in Germany is far more than a paperwork exercise — it demands the right strategy, mastery of local regulations and meticulous planning. In this guide, backed by Zunapro expertise, you will find every detail, cost and critical insight you need to succeed.
Germany's strategic location and world-class logistics network make it a gateway not only to the German market but to the entire European Union. Key advantages include:
Choosing the right legal structure for your business model and capital situation is critical for managing future liabilities.
Germany's most prestigious and widely used company form — equivalent to a Limited Liability Company.
Often called "Mini GmbH," this structure is ideal for early-stage entrepreneurs with limited capital.
German bureaucracy rewards discipline. Zunapro manages the entire journey for you across these 6 key steps:
Important: German citizenship or residence is not required to form a company in Germany. However, you must have a legally recognised business address (virtual or physical) where official correspondence can be delivered.
Germany's tax framework is transparent but strict. With Zunapro guidance, you can optimise the following core tax items:
Yes — once your company is established, you may apply for a German residence permit under Section 21 of the German Residence Act. Eligibility criteria include the project's economic contribution, regional demand and financial viability. Zunapro strengthens your application with professionally prepared business plans.
Germany's market is full of opportunity, but errors in the setup process can lead to heavy fines and costly delays. Zunapro offers end-to-end support from incorporation to full operation:
Some steps can be handled via power of attorney, but physical presence of the founding partner or director at the notary and bank greatly increases efficiency and success rates.
Yes. A registered business address that meets tax office standards is fully legal and significantly reduces overheads.
With complete documentation, all registration procedures are typically completed within 4 to 8 weeks.
Push beyond borders with Zunapro! Contact us today to incorporate in Germany and grow your business on the global stage with expert support.