Switzerland has unique payment habits that differ from the rest of Europe. TWINT has established itself as the dominant mobile payment solution, complementing traditional payment methods in the Swiss market. For online merchants selling on Digitec Galaxus, Ricardo.ch or their own shop, the right payment mix is critical for conversion rates.
TWINT
TWINT is the Swiss mobile payment app with over 5 million users. In online retail, TWINT is used by about 30% of Swiss consumers. Integration into online shops is done via TWINT-compatible Payment Service Providers such as Datatrans, Worldline or SIX Payment Services. TWINT also supports QR-code-based payments at the point of sale. For Shopify shops, dedicated TWINT plugins are available, while WooCommerce and Magento connect through PSP interfaces.
TWINT for Marketplace Sellers
On Digitec Galaxus and Ricardo.ch, TWINT is already integrated as a payment method. Merchants do not need to set up TWINT separately as the platforms handle payment processing and transfer the proceeds minus commission to the seller on a weekly basis.
Invoice Payment
Pay on invoice is particularly popular in Switzerland, with about 25% of online purchases made this way. Providers like Klarna, Byjuno and MFGroup offer invoice payment solutions with credit checks and payment guarantees for merchants. The payment term is typically 30 days. For the merchant, invoice payment is risk-free since the provider assumes the default risk and credits the amount immediately.
Byjuno and MFGroup
Beyond Klarna, Byjuno and MFGroup are providers specifically tailored to the Swiss market. Byjuno offers installment payments alongside invoice payment and uses Swiss credit data for credit checks. MFGroup is particularly common among larger Swiss online shops and offers competitive rates for high-volume merchants.
PostFinance
PostFinance E-Finance and PostFinance Card Direct are important payment methods, especially among older demographics. About 15% of Swiss online shoppers regularly use PostFinance payments for their online purchases. PostFinance Card Direct enables direct debiting of the PostFinance account without a credit card. Integration is done through PostFinance's own checkout solution or through PSP partners.
Credit Cards and Other Methods
Visa and Mastercard are used by about 35% of online shoppers. PayPal has a share of about 10%. Apple Pay and Google Pay are growing strongly, especially in mobile commerce. For maximum conversion, Swiss online shops should offer at least credit card, TWINT and invoice payment. Transaction fees vary: credit cards cost 1.5-2.5%, TWINT approximately 1.3%, and invoice payment 2-4% depending on the provider. For Shopify-based shops, most Swiss PSPs offer ready-made plugins that simplify integration considerably. Zunapro configures the optimal payment mix for your Swiss e-commerce business and advises on PSP selection to maximize conversion while minimizing transaction costs.
