Skroutz Marketplace — the central nervous system of Greek e-commerce

Skroutz launched in 2005 as a price-comparison engine and transitioned into a full marketplace from 2017 onwards. Today Skroutz Smart membership commands Prime-like penetration in Greek households — subscribers get free returns, expedited shipping and cashback. For sellers the key benefit is structural: one integration delivers both price-engine visibility and marketplace sales. Greek consumer purchase journeys very often start on Skroutz rather than Google.

ZunaPro plugs into the Skroutz Merchant API, syncs stock and price every five minutes and pushes order webhooks straight into your ERP. Commissions range 8–15% by category. When Skroutz Last Mile is enabled, pickups are arranged from your warehouse and parcels deliver next-day in Athens/Thessaloniki and 2–4 working days to the islands.

e-shop.gr and Public.gr — pairing local channels with the right segment

e-shop.gr is Greece's domestic multi-category contender — less traffic than Skroutz, but lower commission and a loyal repeat-buyer base. Public.gr dominates books, electronics and gaming; it is Greece's FNAC analogue, combining a physical chain with a strong online catalogue. Gift card redemption, click-and-collect from Public stores and book pre-orders are all exposed through the ZunaPro connector. Plaisio is laser-focused on technology buyers — components, monitors, office equipment — and delivers the highest basket value of any GR marketplace.

• Skroutz — Mass audience, price-sensitive, Skroutz Last Mile integrated shipping
• e-shop.gr — Domestic, broad category mix, ACS & Geniki carriers
• Public.gr — Books, gaming, electronics; chain network + online
• Plaisio — Components, office equipment; highest AOV in GR
• You.gr — General category; mid-tier audience, ELTA partnership

Amazon.de to Greece — diaspora-plus-domestic dual play

There is no native amazon.gr marketplace. Instead Greek consumers buy cross-border from amazon.de for items unavailable locally or priced cheaper across the EU. ZunaPro activates Greece shipping inside your Amazon Seller Central DE account, mirrors listings in DE + EN, and surfaces Pan-EU FBA or European Fulfillment Network (EFN) configurations. Simultaneously, the same Amazon DE listing is enriched with Greek-language keywords (e.g. "ελληνικός καφές", "φέτα ΠΟΠ") to capture the Greek diaspora in Germany, the UK, Australia and the US.

myDATA AADE integration — mandatory invoice automation

Since 2021 the myDATA AADE platform requires every invoice and accounting entry issued in Greece to be transmitted in real time to AADE (Independent Authority for Public Revenue). When a Skroutz or e-shop.gr order is placed, an invoice must be generated, a QR-coded PDF emailed to the customer, and an XML payload pushed to the myDATA REST API within deadline. Late-transmission penalties start at €100 per invoice.

The ZunaPro AADE connector automates the entire flow and applies the Aegean reduced-rate (−30%) on deliveries to qualifying islands — Lesvos, Chios, Samos, Kos, Leros, Kalymnos, Lemnos. When the delivery postcode resolves to one of these islands, ΦΠΑ drops automatically and the invoice carries a "Νησιά Αιγαίου μειωμένος συντελεστής" annotation for AADE verification.

Ferry-aware shipping — islands deserve their own SLA

Greek logistics splits cleanly into mainland and island legs. Athens, Thessaloniki, Patras and Heraklion enjoy next-day ACS Courier service, while the Cycladic and Dodecanese islands depend on ferry schedules, stretching delivery to 2–6 working days. Summer adds extra sailings; winter storms cancel them. The ZunaPro shipping engine reads the postcode, resolves the island and surfaces a realistic delivery estimate in the customer's cart, eliminating the "where is my parcel?" support spike that often plagues unprepared sellers.

Payments: αντικαταβολή still 25–30%, wallets ascending

Following the 2010 sovereign-debt crisis, Greek consumer trust in banks has only partly recovered. Αντικαταβολή (cash-on-delivery) still accounts for 25–30% of Greek e-commerce. Skroutz checkouts that suppress αντικαταβολή lose conversion. In parallel, Viva Wallet — the Athens-headquartered FinTech unicorn now owned by JPMorgan — is gaining one-click checkout, BNPL and IRIS instant-SEPA share rapidly. Alpha e-Commerce, Piraeus POS and Eurobank LiveBank provide classical card acquirer rails.

What the ZunaPro Greece package contains

• Skroutz Merchant API + Skroutz Last Mile label printing
• e-shop.gr, Public.gr, Plaisio, You.gr catalogue sync
• Amazon.de Seller Central → Greece cross-border configuration
• myDATA AADE real-time invoicing + QR + Aegean reduced ΦΠΑ
• ACS Courier, ELTA Courier, Geniki Taxydromiki, Speedex, BoxNow labels
• Viva Wallet + Alpha e-Commerce + IRIS Payments + αντικαταβολή checkout
• HDPA (ΑΠΔΠΧ) GDPR-compliant cookie + data-access portal

Skroutz Smart subscription — why it changes your seller strategy

Skroutz Smart is the Greek answer to Amazon Prime: a €39/year subscription grants free returns, expedited shipping and exclusive deals. By 2024 more than 30% of active Greek households have at least one Skroutz Smart member. From a seller perspective, listings that are not "Smart-eligible" suffer a visible drop in visibility. ZunaPro registers you in the Skroutz Smart programme, guarantees the carrier SLA (Athens 1 day, islands 4 days) and configures return fees according to the Smart spec.

In parallel, Skroutz Wallet integration — where the buyer redeems cashback from previous purchases on the next order — typically increases checkout conversion by 8–12%. ZunaPro exposes the Skroutz Merchant API Wallet balance straight at the cart.

Targeting the Greek diaspora — Germany, UK, Australia, USA

Since the 2010 debt crisis approximately 500,000+ Greek citizens have emigrated to Germany, the UK, Australia and the USA. This diaspora is a powerful cross-border e-commerce channel for Greek goods — olive oil, feta, wine, nuts, honey, traditional gifts. ZunaPro opens parallel SKU exposure on Amazon DE → AT/CH, Amazon UK, Amazon AU, Amazon US and enriches listings with Greek + English + German keywords.

DDP (Delivered Duty Paid) shipping out of the ZunaPro fulfillment hub reaches Germany in 5 working days, the UK in 7 (post-Brexit), Australia in 12–14. Customs documents (Form A certificate of origin, EX1 export declaration, CN23 postal customs declaration) are auto-generated.

Category strategy — olive oil, cosmetics, electronics

Olive oil + balsamic + honey + cheese — Skroutz Food at 8% commission, PDO "Καλαμάτα" and PDO "Φέτα" geographical indication labels surfaced, cross-border DDP to the diaspora. Natural cosmetics (olive-oil soap, mastic cream, propolis serum) — Plaisio not suitable; Public.gr Beauty + Skroutz Beauty + Amazon DE convert highest. Electronics (laptops, monitors, smartwatches) — Plaisio at 10% is the sharpest channel; Skroutz price engine adds visibility.

Commission vs ads — true cost per channel