Skroutz Integration: Marketplace API, Skroutz Plus & Unified Store Management

About Skroutz: History, Investors and Market Position

History and Founding (2005 – Today)

Skroutz was launched in 2005 in Athens by Yorgos Hadjigeorgiou, Vasilis Stefanopoulos and Kostas Pantos as a price comparison engine. The name itself — "σκρουτζ" — is Greek slang for "squirrel", reflecting the founders' vision of an agile, frugal shopping assistant. Between 2006 and 2017 Skroutz became the default product research destination for Greek consumers, with thousands of merchants feeding XML catalogs into the comparator. From 2018 onward Skroutz pivoted into a full marketplace model, allowing checkout directly on the platform rather than redirecting to merchant sites.

In 2019, private equity firm CVC Capital Partners acquired a majority stake in Skroutz at a €500M valuation, providing the capital required to launch Skroutz Plus, expand into delivery and build proprietary fulfillment capacity. Today Skroutz is a multi-vertical commerce ecosystem operating marketplace (3P), price comparison (CPC), Skroutz Plus subscription, Skroutz Last Mile delivery (2023+), Skroutz Food, ticketing and financial services.

Skroutz Ownership Structure (2025)

• CVC Capital Partners — Majority shareholder (since 2019 acquisition at €500M valuation)
• Yorgos Hadjigeorgiou — Co-founder and current CEO (also referred to as George Hadjigeorgiou)
• Vasilis Stefanopoulos — Co-founder, strategic role
• Kostas Pantos — Co-founder, strategic role
• Operating entity: Skroutz S.A., headquartered in Athens

Position in Greek E-Commerce

As of 2024, Skroutz commands the #1 position in Greek e-commerce, well ahead of Public, e-shop.gr and Amazon's limited Greek presence. With 12M+ monthly visitors — a number larger than Greece's total population of 10M (driven by repeat visits and the Greek diaspora) — Skroutz is the de facto research and purchase destination. Its mobile app is the most-downloaded shopping app in Greece, and the platform leads the electronics vertical by a significant margin.

Skroutz Sales Volume and Scale (2024–2025 Figures)

Skroutz has been the engine of Greek e-commerce growth over the past five years. Gross Merchandise Value (GMV) and order volume have compounded at 30–45% annually since the marketplace launch in 2018.

Year	GMV (EUR)	Orders	Monthly Visitors	Active Sellers
2020	~€700M	15M	6M	3K
2022	~€1.5B	32M	9M	5K
2024	~€2.5B	55M	12M+	8K+
2025 (forecast)	~€3.1B	70M	14M	10K

This trajectory has been powered by Skroutz Last Mile's own delivery network in Athens and Thessaloniki, the Skroutz Plus subscription program that drives repeat purchase, and the platform's dominant share of electronics search queries. Selling on the Skroutz marketplace is the fastest online growth path in Greece — both for domestic and EU cross-border sellers.

Opening a Skroutz Store (2026 Updated Rules)

1. Legal and Tax Requirements

To sell on Skroutz you must hold an active Greek VAT (ΦΠΑ) registration with AADE (Independent Authority for Public Revenue). Sole proprietorships, IKE (private capital company) and AE (société anonyme) structures are all acceptable. The critical requirement is myDATA e-invoicing capability — both B2B and B2C invoices must be submitted to AADE's electronic books in real time.

• Active VAT (ΦΠΑ) number registered with AADE
• Greek tax identification (AFM) and statutory representative ID
• GEMI commercial registry extract (for IKE/AE)
• Signature specimen from authorized representatives
• Greek IBAN bank account — settlements are paid to this account
• myDATA-compliant invoicing provider or direct AADE integration
• Brand registration certificate (mandatory for protected categories such as cosmetics, food, toys)

2. Applying via the Skroutz Merchant Portal

Applications are submitted through merchants.skroutz.gr. Approval typically takes 5–10 business days. Once approved you receive your Merchant ID, OAuth 2.0 client credentials and API access token — the three credentials required to wire up any Skroutz integration.

3. Product Listing and Content Standards

Skroutz enforces strict listing standards, particularly because the platform doubles as a price comparator that demands consistent SKU data:

• Title: 50–150 characters, brand + product name + core attribute
• Images: White background, minimum 1000×1000px, up to 8 photos, no watermarks or text overlays
• Description: HTML allowed, minimum 200 characters
• Category mapping: Skroutz category ID + structured attributes (color, size, material)
• Barcode (GTIN/EAN): Strongly recommended — drives Skroutz's automatic product matching across merchants
• Content score: Must remain at 80+ to qualify for category display and price comparison

Skroutz Commission Rates (2026)

Skroutz 2026 commission rates range from 3% to 15% depending on category, plus standard Greek VAT (ΦΠΑ) at 24% applied on the commission fee. Shipping fees and Skroutz Last Mile service charges are billed separately. Failing to calculate gross-to-net before pricing is the most common merchant mistake. The three main commission bands are summarized below:

Net margin calculation: Sale price − Commission − VAT on commission − Skroutz Last Mile fee − Carrier fee − Product cost = Net profit. The Zunapro pricing module runs this calculation per SKU and per category, ensuring no product is ever sold below your configured minimum margin threshold.

Skroutz API Integration — Technical Details

The Skroutz Marketplace API is a RESTful interface that allows merchants to programmatically synchronize product, stock, order, pricing, shipping and return data with the Skroutz platform. API base URL: https://api.skroutz.gr/marketplace/. Full developer documentation lives at developers.skroutz.gr.

API Authentication

Skroutz API uses OAuth 2.0 with the client credentials grant. The merchant exchanges client_id and client_secret for a bearer access_token, sent in the Authorization: Bearer … header on every request. Tokens are short-lived; production integrations must implement automatic token refresh and secure secret storage.

Main Endpoint Categories

• Products API — Create, update, map categories and query content scoring
• Inventory API — Stock and price synchronization (bulk endpoint supports up to 100 SKUs per request)
• Orders API — List orders, update fulfillment status, create packages
• Shipment API — Generate shipping labels, sync tracking numbers
• Returns API — Query, accept or reject return requests
• Settlements API — Payouts, invoices and reconciliation reports
• Webhooks — Real-time callbacks for order and stock state changes

Rate Limits and Error Handling

The Skroutz Marketplace API enforces a rate limit of approximately 10 requests per second per merchant. Exceeding it returns 429 Too Many Requests. Common error codes: 400 (invalid product payload), 401 (auth failure / expired token), 404 (category or barcode not found), 500 (Skroutz system error — retry with backoff). The Zunapro connector handles exponential backoff retries, dead-letter queues and OAuth refresh automatically.

Skroutz XML Integration — Bulk Product Feeds

Skroutz XML integration automatically reads your supplier or storefront product catalog in XML format and pushes it into the Skroutz merchant catalog. Because Skroutz originated as a price comparator, XML feeds remain a first-class citizen on the platform — thousands of SKUs can be ingested within minutes.

Skroutz-Compatible XML Schema

Core fields expected in a Skroutz-compliant product XML feed:

• product_id — Master product identifier (groups variants)
• manufacturer, name, mpn, sku, barcode
• category_id (Skroutz taxonomy ID), attributes (color, size, material)
• quantity (stock), list_price, sale_price, vat_rate
• shipping_cost, availability
• images (1–8 URLs), description (HTML allowed)

From Supplier Feed to Skroutz

Most Greek and EU distributors publish their catalogs as XML feeds. The Zunapro XML module:

1. Reads the supplier XML URL on an hourly or daily cron
2. Learns category mapping (first mapping manual, subsequent ones automatic)
3. Normalizes attributes such as brand, material and size to Skroutz taxonomy
4. Applies margin rules and commission to derive the published price
5. Tracks stock — products that go out of stock at the supplier are deactivated automatically
6. Pushes to Skroutz via the Marketplace API

Skroutz Last Mile — Fulfillment and Delivery

Skroutz Last Mile is Skroutz's proprietary delivery network launched in 2023, currently operating in Athens and Thessaloniki with same-day and next-day delivery. It complements (and is gradually replacing) the merchant's own 3PL operations for a growing share of orders. Merchants can ship from their own warehouse or hand off packages to Skroutz Last Mile pickup points.

Skroutz Last Mile Benefits

• Same-day / next-day delivery in Athens and Thessaloniki metropolitan areas
• Higher Buy Box win rate — Skroutz Last Mile listings receive priority placement
• Skroutz Plus eligibility — automatic inclusion in the free-delivery membership program
• "Order today, get it tomorrow" badge — boosts conversion by 15–25%
• Reduced operational overhead — no carrier negotiations, simplified labeling

Carrier Options for Greece-Wide Shipping

Outside the Skroutz Last Mile coverage area or as an alternative, the platform supports an extensive list of Greek carriers. Zunapro orchestrates label printing and tracking sync across all of them:

• ELTA Hellenic Post — National coverage including remote islands
• ACS Courier — Largest private courier in Greece
• Geniki Taxydromiki — Strong B2B and B2C network
• Speedex — Express delivery and competitive island rates
• BoxNow — Lockers across Athens, Thessaloniki and major cities (24/7 self-service pickup)
• Skroutz Last Mile — Skroutz's own fleet (Athens + Thessaloniki, 2023+)

Skroutz Last Mile and BoxNow lockers are increasingly the preferred options for merchants with high order velocity in metropolitan Greece. For lower-volume merchants, ELTA Hellenic Post and ACS Courier remain the cost-effective default.

Skroutz Merchant Rating, Cancellation and Return Rates

Skroutz assigns every merchant a 1–5 star rating based on customer reviews, fulfillment quality and cancellation behavior. This rating drives visibility in search results and Buy Box eligibility. Key factors that depress the rating:

• Cancellation rate — Stock-out cancellations are the single largest penalty; over 2% triggers a warning, over 5% risks merchant suspension
• Late shipments — Orders not handed off within the published preparation window
• Return rate — Above-baseline returns (fashion category baseline ~25%, electronics ~5%)
• Customer reviews — Rating must remain above 4.0 stars
• Response time — Customer messages must be acknowledged within 24 hours

Zunapro automatic stock synchronization reduces cancellation risk by 90% — the moment a product sells on your storefront, warehouse or another marketplace it is deactivated on Skroutz instantly.

Skroutz Advertising, Skroutz Plus and Smart Pricing

Skroutz Advertising Surfaces

• Sponsored Listings — Top placements in search and category results (CPC-based, €/click)
• Skroutz Smart Bidding — Algorithmic budget optimization across categories
• Brand store display — Banner and on-site placements for brand merchants
• Skroutz Plus promotions — Discount campaigns reserved for Plus-eligible SKUs

Skroutz Plus Membership

The Skroutz Plus subscription program — modeled after Amazon Prime — currently serves 500K+ Greek consumers with free delivery, exclusive deals and prioritized shipping. Listings eligible for Skroutz Plus receive a Plus badge and are heavily promoted on the homepage and search results. Membership penetration is particularly high among Athens and Thessaloniki residents, making Plus-eligibility a key conversion lever.

Smart Repricer

The Skroutz Buy Box is fiercely contested because the same product is typically listed by 10–20 merchants in price comparison view. The merchant offering the best blended score of price, rating and delivery speed wins. The Zunapro repricer module adjusts prices against competitors in seconds — and never lets you drop below the minimum margin you configured.

Skroutz myDATA E-Invoicing (AADE Compliance)

All Greek merchants selling on Skroutz are obligated to issue invoices through myDATA — the AADE electronic books platform — for both B2C (retail receipts) and B2B (invoices) transactions. This is a critical Greek regulatory requirement; failing to submit invoices to myDATA in real time exposes merchants to AADE fines and back-tax assessment. Manual invoicing is unworkable above 50–100 orders per day.

The Zunapro myDATA e-invoicing module:

• Generates and submits invoices to AADE myDATA the moment a Skroutz order is received
• Integrates with AADE-certified providers (Epsilon Net, SoftOne, Entersoft, Real Consulting and others)
• Automatically issues credit notes for returns and chargebacks
• Produces monthly VAT (ΦΠΑ) returns: F2 (24%), F2 reduced (13%, 6%)
• Delivers PDF receipts/invoices to customers via email and SMS

Skroutz Shipping Integration — Skroutz Last Mile + Greek Carriers

Skroutz orders are increasingly fulfilled through Skroutz Last Mile (Athens and Thessaloniki, same/next day) and the BoxNow locker network. For Greece-wide and island delivery, the platform supports ELTA Hellenic Post, ACS Courier, Geniki Taxydromiki and Speedex as integrated carriers.

The Zunapro multi-carrier module automatically picks the optimal carrier based on parcel weight, destination postal code and customer preference; it generates labels and posts tracking numbers back to Skroutz without manual intervention.

Skroutz Returns and Customer Service Management

Under Greek consumer law (Law 2251/1994) and the EU Consumer Rights Directive, Greek consumers have a 14-day right of withdrawal on distance sales. Statutory product warranty is 2 years. Mishandling returns leads directly to merchant rating drops and Buy Box loss on Skroutz.

Standard Skroutz Return Workflow:

1. Customer opens a return request in the Skroutz app within 14 days of delivery
2. Skroutz Last Mile or the assigned carrier picks up the product (1–3 business days, free for the customer)
3. The product is inspected at the Skroutz hub or routed back to the merchant for inspection
4. The merchant approves or rejects the return within 1–3 business days
5. Upon approval, the refund is credited to the customer's wallet or original payment method

The Zunapro returns module tracks all of the above automatically, alerts the merchant in-panel and issues the corresponding myDATA credit note without manual data entry.

Skroutz Integration with Zunapro — 4-Step Setup (10 Minutes)

1. Enter your Skroutz merchant credentials — In the Zunapro panel, navigate to Marketplace → Skroutz and enter your Merchant ID, OAuth 2.0 client ID and client secret.
2. Connect your storefront — Pre-built connectors for Shopify, WooCommerce, Magento, Spree, PrestaShop and OpenCart. Provide the API URL and access key.
3. Category mapping wizard — Map your storefront categories to Skroutz taxonomy via drag-and-drop. AI suggestions complete the bulk of mappings in seconds.
4. Initial synchronization — Product, stock, pricing, orders and shipping sync starts automatically. Within 10 minutes your Skroutz store is fully managed from the Zunapro panel.

Skroutz Integration — Frequently Asked Questions (FAQ)