🏠 Real Estate Agency Website Poland — Poland
Poland's real estate market in 2026 is heating up across Warszawa, Kraków, Wrocław and Gdańsk, with growing foreign investor interest from Germany and Ukraine. While Otodom and OLX dominate the listings, a strong corporate website is the foundation of trust for any PFRN-registered Pośrednik w Obrocie Nieruchomościami. ZunaPro builds RODO-compliant, BLIK-ready real estate websites for agencies operating across Poland.
Why a Real Estate Website Is Essential in Poland
- Ustawa o gospodarce nieruchomościami compliance: agent licence number and OC insurance details must be visible in the footer.
- RODO and cookie consent: the 2018 Ustawa o ochronie danych requires an explicit consent banner.
- Beyond portal dependency: reduces reliance on Otodom and brings direct leads.
- Virtual tours and 360° media: a key closing tool for remote and foreign buyers.
- Mortgage calculator: live WIBOR/WIRON rates drive conversion on listing pages.
- BLIK reservations: the de-facto deposit collection method in Poland.
Which Pages Should It Have?
A solid Polish real estate agency website includes:
- Homepage with featured portfolio
- Oferty — advanced filterable listings
- Sprzedaż / Wynajem / Nowe inwestycje categories
- Single offer (gallery + virtual tour + map + nearby schools)
- Mortgage calculator
- About us (licence, PFRN, team)
- Consulting and property valuation
- Blog / buyer's guide
- Contact (form + Google map + BLIK deposit)
- RODO privacy policy
Which Features Are a Must?
- Otodom/OLX XML feed: one panel — dual publishing, auto sync.
- Matterport virtual tour: embed support for 360° walkthroughs.
- District map filter: Warszawa Mokotów, Kraków Podgórze and more.
- BLIK + Przelewy24 + PayU: reservation fee collection.
- Lead-scoring CRM: phone, email and WhatsApp Business pipeline.
- Dual RODO consent: separate boxes for marketing and data processing.
Packages and Pricing
ZunaPro packages fit every size of Polish real estate agency:
| Package | Yearly Price | Best For |
|---|---|---|
| Starter | ~899 zł rocznie | Solo pośrednik, 20-50 listings |
| Corporate | ~2199 zł rocznie | Mid-size biuro, Otodom feed |
| Premium | ~3999 zł rocznie | Sieć biur, multi-location, API |
All packages include Polish VAT (23%).
Explore real estate packages for Poland
From Warszawa to Wrocław, 78% of clients now start with a Google search. With ZunaPro your Polish agency goes live in 14 languages, BLIK-enabled and RODO-compliant, within seven days.