💊 Pharmacy & Medical Website — Poland
For apteka (pharmacy) operators and medical supply retailers across Poland, a professional website is no longer optional — it is the digital storefront expected by patients regulated under Prawo farmaceutyczne and the NIA (Naczelna Izba Aptekarska). ZunaPro delivers a Poland-native stack: BLIK payment integration, RODO-compliant consent flows and OTC product catalogues built for the Polish market.
Why a Pharmacy Website is Essential in Poland
- Regulatory pressure: Prawo farmaceutyczne and NIA guidance strictly govern online drug promotion; your site must carry compliance notices and pharmacist credentials.
- BLIK is non-negotiable: Over 85% of Polish mobile shoppers expect BLIK at checkout — without it, conversion collapses.
- Chain competition: DOZ, Gemini, Apteka Gemini and Super-Pharm dominate search; local visibility needs a strong own-site footprint.
- RODO obligations: Health data is a special category under RODO; cookie consent and data-processing notices are mandatory.
- e-recepta era: Informational pages aligned with IKP (Internetowe Konto Pacjenta) build patient trust.
- Dyżur listings: Local powiat night-duty rosters are a major SEO opportunity.
Pages Your Site Must Include
A solid Polish pharmacy website is built from these pages:
- Home (BLIK badge, dyżur ticker)
- About / O aptece (pharmacist team, NIA number)
- OTC catalogue (categories, prices in zł)
- Medical equipment store
- e-recepta information
- Dyżury aptek (night duty)
- Online drug reservation
- Pharmacist advice blog
- Contact (map, opening hours)
- RODO privacy policy + Regulamin
Must-Have Features
- BLIK + Przelewy24: Native integration with Poland's dominant payment rails.
- OTC-only catalogue: Strictly non-prescription products, zł pricing, live stock.
- Reservation module: Patient reserves online, collects in-store.
- RODO panel: Cookie consent, deletion requests, DPO contact.
- Google Business sync: Reviews and godziny stay fresh.
- SMS notifications: Consent-based 'medicine ready' alerts.
Packages and Pricing
All annual plans include Polish VAT (23%).
| Plan | Annual Price | Ideal For |
|---|---|---|
| Starter | ~899 zł rocznie | Single apteka, OTC showcase |
| Business | ~2199 zł rocznie | 2-5 branches, reservation module |
| Premium | ~3999 zł rocznie | Pharmacy chain, full medical e-commerce |
All packages include VAT.
Launch your Polish apteka site in 7 days
Domain pricing (.pl, .com.pl, .apteka.pl) is confirmed during onboarding; hosting, SSL and RODO compliance are bundled into every plan.