🚗 Automotive & Dealership Website — Poland
The Polish automotive market is one of Central Europe's most competitive, where independent dealerships must stand out against giants like Otomoto and OLX Motoryzacja. A professional website is the most effective way for a komis samochodowy in Warsaw, Kraków or Poznań to build brand trust and capture direct buyers without paying steep listing fees.
Why Your Dealership Needs a Website
- Independence from Otomoto: Build a direct sales channel and reduce dependency on costly Otomoto and OLX listings.
- RODO Compliance: Test-drive and financing forms handle customer data in line with the 2018 Ustawa o ochronie danych.
- BLIK Deposits: Take instant vehicle reservation deposits via BLIK to filter serious buyers from window-shoppers.
- PZPM Trust Signals: Display compliance with Polski Związek Przemysłu Motoryzacyjnego standards.
- Centralised Reviews: Aggregate Google, Otomoto and Facebook ratings on one credibility panel.
- Local SEO: Rank for 'samochody używane Warszawa' and 'komis Kraków' queries.
Which Pages Should You Have?
A solid Polish dealership site includes:
- Homepage with featured-vehicle slider
- Vehicle inventory (filterable: make, model, year, price)
- Single vehicle detail page (gallery, VIN, specs)
- Car buying / skup samochodów with valuation form
- Financing and leasing calculator
- Service and repairs
- Parts and accessories
- About us with PZPM certificates
- Customer reviews
- Contact + Google Map + opening hours
Which Features Are Essential?
- Inventory Filters: Make, model, year, mileage, fuel, price-range filtering.
- BLIK Deposit: Reservation deposits via BLIK + Przelewy24 + PayU.
- Otomoto Sync: Manage stock across Otomoto, OLX and your own site from one dashboard.
- Leasing Calculator: Monthly instalment, deposit and term calculation widget.
- Trade-in Valuation: Instant valuation requests by VIN or make/model.
- RODO Cookie Banner: URODO-compliant consent + privacy policy generator.
Packages and Pricing
Flexible plans for every dealership size in Poland:
| Package | Yearly Price | Best For |
|---|---|---|
| Starter | ~899 zł rocznie | Small komis with 20-50 vehicles |
| Business | ~2199 zł rocznie | Mid-size dealer + service + Otomoto sync |
| Premium | ~3999 zł rocznie | Multi-brand salon with leasing API |
All packages include VAT, with BLIK and Przelewy24 payment options.
ZunaPro digitalises Polish automotive businesses to PZPM-grade standards; exact pricing for domain extensions is provided at quotation.