Греция: управляйте всеми маркетплейсами из одной панели

Skroutz Marketplace — the gateway of the Greek market

From a price-comparison engine in 2005, Skroutz evolved into a full marketplace in 2017. Today Skroutz Smart subscription penetration matches Amazon Prime levels in Greek households — free returns, faster shipping and cashback. From a seller's perspective, a single integration delivers both price-engine visibility and marketplace sales — a double payoff from one setup. The purchase journey of a Greek consumer very often starts on Skroutz, not on Google.

ZunaPro plugs into the Skroutz Merchant API, syncs stock and prices every 5 minutes and pushes order webhooks directly into your ERP. Commissions run 8–15% by category. With Skroutz Last Mile enabled, pickups are scheduled from your warehouse and deliveries complete next-day in Athens/Thessaloniki and in 2–4 working days to the islands.

e-shop.gr and Public.gr — choosing the right channel per segment

e-shop.gr is the domestic multi-category contender — less traffic than Skroutz, but lower commission and a loyal repeat-buyer base. Public.gr dominates books, electronics and gaming; it is the Greek FNAC equivalent, combining a physical chain with a strong online catalogue. Gift card redemption, click-and-collect from Public stores and book pre-orders are exposed via the ZunaPro connector. Plaisio is laser-focused on tech buyers — components, monitors, office equipment — and produces the highest basket value among Greek marketplaces.

• Skroutz — Mass audience, price-sensitive, Skroutz Last Mile integrated
• e-shop.gr — Domestic, broad category mix, ACS & Geniki carriers
• Public.gr — Books, gaming, electronics; chain network + online
• Plaisio — Components, office equipment; highest AOV in GR
• You.gr — General category; mid-tier audience, ELTA partnership

Amazon.de to Greece — dual targeting domestic + diaspora

There is no native amazon.gr. Greek consumers cross-border purchase on amazon.de for items unavailable locally or priced cheaper across the EU. ZunaPro activates Greece shipping inside your Amazon Seller Central DE account, mirrors listings in DE + EN, and surfaces Pan-EU FBA or European Fulfillment Network (EFN) configurations. In parallel, the same listings are enriched with Greek-language keywords (e.g. "ελληνικός καφές", "φέτα ΠΟΠ") to capture the Greek diaspora in Germany, the UK, Australia and the US.

myDATA AADE integration — mandatory, not optional

Since 2021 the myDATA AADE platform requires every invoice and accounting entry issued in Greece to be transmitted in real time. When a Skroutz or e-shop.gr order is placed, an invoice must be generated, a QR-coded PDF emailed to the customer, and an XML payload pushed to the myDATA REST API within deadline. Late-transmission penalties start at €100 per invoice.

The ZunaPro AADE connector automates the entire flow and applies the Aegean reduced-rate (−30%) on deliveries to qualifying islands — Lesvos, Chios, Samos, Kos, Leros, Kalymnos, Lemnos. When the delivery postcode resolves to one of these islands, ΦΠΑ drops automatically and the invoice carries a "Νησιά Αιγαίου μειωμένος συντελεστής" annotation for AADE verification.

Ferry-aware shipping — islands deserve their own SLA

Greek logistics splits cleanly into mainland and island legs. Athens, Thessaloniki, Patras and Heraklion enjoy next-day ACS Courier service, while the Cycladic and Dodecanese islands depend on ferry schedules, stretching delivery to 2–6 working days. Summer adds extra sailings; winter storms cancel them. The ZunaPro shipping engine reads the postcode, resolves the island and surfaces a realistic delivery estimate in the customer's cart, eliminating the "where is my parcel?" support spike that often plagues unprepared sellers.

Payments: αντικαταβολή still 25–30%, wallets ascending

After the 2010 debt crisis, Greek consumer trust in banks has only partly recovered. Αντικαταβολή (cash-on-delivery) still represents 25–30% of Greek e-commerce. Skroutz checkouts that suppress αντικαταβολή lose conversion. In parallel, Viva Wallet — the Athens-headquartered FinTech unicorn now owned by JPMorgan — is gaining one-click checkout, BNPL and IRIS instant-SEPA share rapidly. Alpha e-Commerce, Piraeus POS and Eurobank LiveBank provide the classical card acquirer rails. Stripe sits as a supplementary layer for international cards.

What the ZunaPro Greece package contains

• Skroutz Merchant API + Skroutz Last Mile label printing
• e-shop.gr, Public.gr, Plaisio, You.gr catalogue sync
• Amazon.de Seller Central → Greece cross-border configuration
• myDATA AADE real-time invoicing + QR + Aegean reduced ΦΠΑ
• ACS Courier, ELTA Courier, Geniki Taxydromiki, Speedex, BoxNow labels
• Viva Wallet + Alpha e-Commerce + IRIS Payments + αντικαταβολή checkout
• HDPA (ΑΠΔΠΧ) GDPR-compliant cookie + data-access portal

Skroutz Smart subscription — why it changes your seller strategy

Skroutz Smart is the Greek answer to Amazon Prime: a €39/year subscription that grants free returns, expedited shipping and exclusive deals. By 2024, more than 30% of active Greek households have at least one Skroutz Smart member. In practice, listings that are not "Smart-eligible" suffer a visible drop in visibility. ZunaPro registers your store in the Smart programme, guarantees the carrier SLA (Athens 1 day, islands 4 days) and configures return fees according to the Smart spec.

In parallel, Skroutz Wallet integration — where the buyer redeems cashback from previous purchases on the next order — typically increases checkout conversion by 8–12%. ZunaPro exposes the Wallet balance through the Skroutz Merchant API straight at the cart.

Targeting the Greek diaspora — Germany, UK, Australia, USA

Since the 2010 debt crisis, approximately 500,000+ Greek citizens have emigrated to Germany, the UK, Australia and the USA. This diaspora is a powerful cross-border e-commerce channel for Greek goods — olive oil, feta, wine, nuts, honey, traditional gifts. ZunaPro opens parallel SKU exposure on Amazon DE → AT/CH, Amazon UK, Amazon AU, Amazon US and enriches listings with Greek + English + German keywords.

DDP (Delivered Duty Paid) shipping out of the ZunaPro fulfillment hub reaches Germany in 5 working days, the UK in 7 (post-Brexit), Australia in 12–14. Customs documents (Form A certificate of origin, EX1 export declaration, CN23 postal customs declaration) are auto-generated.

Category strategy — olive oil, cosmetics, electronics

Olive oil + balsamic + honey + cheese — Skroutz Food at 8% commission, PDO "Καλαμάτα" and PDO "Φέτα" geographical-indication labels surfaced, cross-border DDP to the diaspora. Natural cosmetics (olive-oil soap, mastic cream, propolis serum) — Plaisio not suitable; Public.gr Beauty + Skroutz Beauty + Amazon DE convert highest. Electronics (laptops, monitors, smartwatches) — Plaisio at 10% is the sharpest channel; the Skroutz price engine adds visibility.

Commission vs ads — true cost per channel