Местные маркетплейсы
- Skroutz
- Public
- Plaisio
- e-shop.gr
- Shopflix
- You.gr
- Kotsovolos
- Amazon.de
- eBay
- Etsy
- Temu
Greek Corporate Websites — Law Firms, Clinics, Accountants, Restaurants, Hotels
For Greek SMEs the definition of "a good website" has shifted radically in the last five years. The Athens law firm WordPress brochure that generated leads in 2017 is now a liability — no Google Business Profile integration, no HDPA (ΑΠΔΠΧ) compliance, mobile speed under 50. A Greek consumer searching for a service queries in Greek, clicks the top three results, scans for a phone number and submits an appointment form. This guide walks through five common Greek SME verticals (legal, medical, accounting, restaurant, hotel) and the website architecture each one needs.
Δικηγορικό γραφείο — law firm website
Law firms in Athens, Thessaloniki and Patras face strict Bar Association (Δικηγορικός Σύλλογος) advertising rules. "Best lawyer" claims are forbidden, outcome promises are forbidden, fee publication is restricted. The ZunaPro law firm template ships compliant by default with practice-area pages (Labour, Civil, Criminal, Administrative), attorney bios, case-type appointment form, HDPA cookie management.
Ιατρείο — private clinic / doctor website
Greek private clinics operate in a mixed payer environment between EOPYY (state insurance) and out-of-pocket. The website must clarify EOPYY participation, accepted private insurers, transparent fee schedule. Online appointment booking should integrate with local platforms (Doctoranytime, HealthAcross). Health data is special-category under GDPR, so HDPA requires explicit consent, 256-bit encryption, medical confidentiality statement.
Λογιστήριο — accounting / tax consulting office
The Greek accounting sector has been reshaped technologically by myDATA AADE. Clients now choose an office based on "is myDATA ready, do they integrate with SoftOne / Entersoft / Atlantis ERP, which sectors do they specialise in". The ZunaPro template surfaces a service matrix (individuals / ΙΚΕ / ΕΠΕ / ΑΕ / freelancer / employment law), a pricing calculator and client-portal login.
Εστιατόριο — restaurant website
A Greek restaurant site must satisfy two audiences: locals (Google "εστιατόριο κοντά μου") and international tourists (TripAdvisor + Google English). ZunaPro provides bilingual (el + en) menu, integration with e-food and Wolt delivery, TheFork SDK for table reservations, Aegean-island ferry-aware opening hours and dual-language Google Business Profile management.
Ξενοδοχείο — hotel website (Aegean, Crete, Halkidiki)
A Greek hotel that wants to escape Booking.com's 15–22% commission must invest in the direct channel. The ZunaPro hotel package ships tri-lingual (el/en/de) design, channel manager integration (Booking, Expedia, Airbnb, Hotelbeds), direct booking engine (Sirvoy or Cloudbeds), Viva Wallet pre-authorization, MHTE (hotel licence number) display and ferry/flight schedule widget.
| Site type | Typical time | Budget (€) | Critical feature |
|---|---|---|---|
| Law firm | 4–6 weeks | 2,500–5,500 | Bar ethics + practice-area SEO |
| Clinic | 5–7 weeks | 3,000–6,500 | EOPYY + booking + HDPA |
| Accounting | 5–8 weeks | 3,500–7,500 | myDATA + client portal |
| Restaurant | 3–5 weeks | 2,000–4,500 | e-food + TheFork + GMB |
| Hotel | 8–12 weeks | 6,000–14,000 | Channel manager + booking engine |
Greek SEO — being searchable in the Greek alphabet
Greek SEO splits roughly 1:9 between Greeklish and Greek-alphabet queries. "dikigoros athina" draws ~200 daily searches while "δικηγόρος Αθήνα" draws ~1800. ZunaPro structures each page with dual-script slug + canonical el-GR hreflang and emits schema.org LegalService, MedicalBusiness, AccountingService, Restaurant or Hotel structured data.
HDPA (ΑΠΔΠΧ) compliance — what the Greek authority audits
- Explicit consent cookie banner (granular by category, equal weight to "accept" / "reject")
- Data Controller identity on a dedicated page (name, AFM, address, email, DPO)
- 30-day response to deletion / access / portability requests
- Explicit medical / attorney confidentiality statements on health and legal sites
- Data minimisation in form fields — only essential fields are mandatory
Google Business Profile el-GR — the backbone of local visibility
For any Greek service business (law firm, clinic, restaurant, hotel) a fully populated Greek-language Google Business Profile (formerly Google My Business) is mandatory. Business name in Greek alphabet, services, products, extra attributes (ramp, pet-friendly, card-accepted, αντικαταβολή-accepted) and Greek replies to Greek reviews. ZunaPro website packages include GBP optimisation — photography and weekly post planning available as an add-on.
Schema.org structured data — LocalBusiness, MedicalBusiness, Restaurant, Hotel
A common omission on Greek sites is schema.org JSON-LD. ZunaPro enriches every page with the right schema: LegalService (lawyer), MedicalBusiness + Physician (doctor), AccountingService (λογιστής), Restaurant + Menu + MenuItem + MenuSection (εστιατόριο), LodgingBusiness + Hotel + Room (ξενοδοχείο). Rich Snippets typically lift CTR by 25–40%.
Content production — Greek-language editors on staff
The ZunaPro content team blends Athens- and Thessaloniki-based Greek editors with sector specialists — lawyers, medical communicators, food writers, logistics specialists. Each page ships with at least 800 Greek words, keyword density 1.2–1.8%, schema-ready, GBP-aligned.
Hosting and performance — the right CDN for Greek users
Serving Greek users from Cloudflare Frankfurt and Amsterdam pops brings Athens TTFB to ~12ms. Local hosting in Athens (Top.host, IP.gr, Pointer.gr) is comparable on latency but global CDN brings scale. ZunaPro hosts Greek sites on Cloudflare Pro + Vercel Frankfurt or Hetzner Helsinki.
Accessibility (WCAG 2.1 AA) — EU EAA and litigation risk
From 2025 the EU European Accessibility Act extends WCAG 2.1 AA requirements to private-sector e-commerce. ZunaPro sites include keyboard navigation, screen-reader ARIA landmarks, 4.5:1 colour contrast, alt text and video captions by default. A Greek-language accessibility audit is available as an add-on module.
Domain and .gr TLD — local trust signal
Greek consumers visibly trust .gr domains more than .com, .eu or .net. FORTHnet, the ICANN-accredited .gr registrar, requires an AFM on registration; annual fee approximately €23. The ZunaPro package includes triple registration of .gr + .com + .eu; canonical is .gr.
Multi-location — corporate sites with branches
For a law firm or λογιστής with Athens and Thessaloniki branches ZunaPro provisions separate Google Business Profiles per branch, schema.org Branch endpoints, /athens and /thessaloniki URL segments and branch-specific online appointment booking — all managed from a single admin panel.
CMS choice — WordPress vs Webflow vs headless
72% of Greek SMEs run their corporate site on WordPress; 12% on Webflow; 16% on a custom CMS or Strapi/Sanity headless. ZunaPro supports all three but defaults to WordPress + Bricks Builder (modern, Tailwind-based, PageSpeed Insights ≥90). With WP-Optimize + LiteSpeed Cache + Cloudflare APO, Greek users see ~800ms TTFB.