Brack Integration: Marketplace API & Unified Tech+Office Management

About Brack: Founding, Ownership and Swiss Market Position

Founding and History (1994 – Today)

Brack Electronics AG was founded in 1994 by Roland Brack in Mägenwil, Canton Aargau, as a small mail-order PC reseller. Over three decades it grew into Switzerland's largest independent online retailer for tech, IT, office furniture and tools, with a logistics centre in Willisau (Lucerne) and additional Brack-branded retail stores across German-speaking Switzerland. Roland Brack remains a well-known public figure, including as a long-running investor on the Swiss TV show "Die Höhle der Löwen Schweiz".

In 2020 Brack opened its catalogue as a 3P marketplace, allowing Swiss-based merchants to list alongside Brack's own 1P assortment. The parent group, Competec Holding, also owns the B2B distributors Alltron (IT wholesale) and Jamei, giving Brack a unique vertically integrated supply chain that few Swiss competitors can match.

Brack Ownership Structure (2026)

• Competec Holding AG — Parent company, fully owned by the Roland Brack family (Mägenwil HQ)
• Brack.ch AG — B2C and 3P marketplace operator
• Alltron AG — B2B IT and consumer-electronics wholesale (Competec sister)
• Jamei AG — B2B office and operating-supplies wholesale (Competec sister)
• Roland Brack — Founder, chairman and public face of the group

Position in Swiss E-Commerce

In the Swiss online retail market, Brack ranks among the top 3 platforms by GMV alongside Digitec Galaxus and Galaxus. Brack is the clear leader in office furniture, tools and DIY verticals and a strong number two in PCs, IT components and home appliances. Its blend of own warehouse, last-mile fleet and B2B parent group makes it especially attractive for SME buyers — roughly 60% of Brack's GMV is generated by business customers, an unusually high share for a Swiss B2C-looking marketplace.

Brack Marketplace Size and Growth (2024–2026)

Brack has compounded steadily since opening its marketplace in 2020. Switzerland's per-capita e-commerce spend is one of the highest in Europe, and B2B office and IT procurement increasingly moves online — directly benefiting Brack's vertical mix.

Year	CH GMV (CHF)	Orders	Active customers	3P sellers
2020	~CHF 450M	~3.5M	900K	120
2022	~CHF 650M	~5.2M	1.2M	450
2024	~CHF 800M+	~6.8M	1.5M+	800+
2026 (forecast)	~CHF 1B	~8.5M	1.8M	1'200+

The biggest growth lever for 3P sellers is Brack Lieferservice, the in-house last-mile network — listings that ship via Brack's own fleet enjoy higher conversion and a visible badge on the product page. Combined with Roland Brack's media presence ("Die Höhle der Löwen Schweiz"), Brack carries a level of consumer trust that is hard to replicate with pure pan-European marketplaces.

Becoming a Brack 3P Seller (2026 Requirements)

1. Legal and Tax Requirements (Switzerland-specific)

Brack is a Swiss-first marketplace. To onboard you need a Swiss legal entity (or, for EU sellers, a Swiss fiscal representative). Note that Switzerland is outside the EU VAT system: MwSt is collected by ESTV, not via OSS, and customs clearance applies on EU shipments.

• UID (Unternehmens-Identifikationsnummer) — Swiss commercial register number
• MwSt registration with the ESTV (mandatory above CHF 100'000 worldwide turnover): 8.1% standard, 2.6% reduced (books, food), 3.8% accommodation
• Swiss IBAN for payouts (CH or LI prefix)
• QR-Rechnung capability — mandatory invoice format in Switzerland since 1 October 2022
• Commercial register extract (Handelsregisterauszug)
• Brand authorisation for protected tech and tool categories (HP, Dell, Bosch, Makita, Logitech, Apple, etc.)
• nFADP / EDÖB compliance for processing Swiss customer data

2. Application via the Brack Partner Portal

Applications go through brack.ch/marketplace. The Brack marketplace team reviews each applicant manually — approval typically takes 14–21 days, longer than most EU marketplaces, because Brack vets brand rights, MwSt compliance and after-sales capability before granting API credentials. Once approved you receive an OAuth 2.0 client ID and client secret plus access to https://api.brack.ch/marketplace/.

📥 Official Brack Application brack.ch/marketplace — free application, 14–21 business days approval →

3. Listing Content Standards

Brack enforces strict content quality — especially in tech, where buyers expect specification-level detail:

• Title: 60–180 characters, brand + model + key spec (e.g. "HP EliteBook 840 G11 14" i7-1365U 16 GB 512 GB SSD W11 Pro")
• Images: White background, minimum 1500×1500 px, up to 10 photos, no watermark or text overlay
• Description: HTML-supported, minimum 300 characters in German plus optional French and Italian
• Category mapping: Brack taxonomy + mandatory attributes (CPU, RAM, screen size, dimensions, material, manufacturer warranty)
• GTIN/EAN: Required for branded items, dramatically improves catalogue matching
• Content score: Listings below 75 are hidden from search

Brack Commission Rates (2026)

Brack commissions for 3P sellers range from 4% to 17% depending on category, with an additional MwSt of 8.1% applied to the commission fee itself. Knowing your net margin before listing is critical: tech categories look attractive on the surface (low commission), but compete with Brack's own 1P pricing.

Net margin formula: Sale price − Brack commission − MwSt on commission − Shipping cost − Cost of goods − Payment processing = Net profit. Zunapro's pricing engine computes this per SKU and per category and blocks listings that fall below your minimum margin threshold.

Brack Marketplace API — Technical Details

The Brack Marketplace API is a RESTful interface that lets approved 3P sellers programmatically push and pull catalogue, stock, price, order, shipment and return data. Base URL: https://api.brack.ch/marketplace/. All endpoints return JSON over HTTPS.

Authentication

Brack uses OAuth 2.0 Client Credentials flow. You exchange your client_id + client_secret at /oauth/token for a bearer token (typical TTL: 1 hour). Tokens are passed in the Authorization: Bearer {token} header. Zunapro refreshes tokens automatically before expiry.

Main Endpoint Groups

• Products API — Create, update, delete listings; category mapping; content-score lookup
• Inventory API — Stock and price updates (bulk: up to 100 SKUs per request)
• Orders API — List orders, transition statuses, dispatch parcels
• Shipment API — Generate labels for Brack Lieferservice, Die Post, Planzer, DPD Schweiz; push tracking numbers
• Returns API — Query, accept or refuse return requests under the Swiss 7-day return window
• Settlements API — Statements, payouts and reconciliation
• Webhooks — Push notifications for new orders, status changes and stock corrections

Rate Limits and Error Handling

The Brack API throttles requests at roughly 10 requests per second per seller. Exceeding the limit returns 429 Too Many Requests. Common error codes: 400 (invalid payload), 401 (expired/invalid token), 404 (unknown SKU or category), 409 (price/stock conflict), 500 (Brack-side issue — retry). Zunapro wraps the API with exponential-backoff retries, idempotency keys and a dead-letter queue so transient failures never block your operation.

Catalogue Feed Integration — Bulk Product Onboarding

For large catalogues (5'000+ SKUs) the API push-flow is complemented by a scheduled feed integration: Zunapro reads your source-of-truth catalogue (Shopify CSV, WooCommerce XML, ERP export, supplier feed from Alltron or Also Schweiz, etc.) and reconciles it against Brack in batches.

Typical Source Fields Mapped to Brack

• productMainId — Master SKU grouping variants
• brand, title, mpn, stockCode, ean
• categoryId (Brack taxonomy), attributes (CPU, RAM, dimensions, colour, warranty)
• quantity, listPrice, salePrice, vatRate (8.1% / 2.6% / 3.8%)
• shipmentMethod — Brack Lieferservice, Die Post, Planzer, DPD Schweiz
• images (1–10 URLs, white background), description (HTML, DE primary)

From Wholesaler Feed to Brack Listing

Many Swiss B2B distributors — including Competec sisters Alltron and Jamei, plus Also Schweiz and Ingram Micro Schweiz — expose product feeds. Zunapro's feed module:

1. Polls the supplier feed on an hourly or daily cron
2. Learns category mapping — manual on first pass, then auto-suggested
3. Normalises brand, condition, warranty and attribute values
4. Applies margin rules — markup % + commission buffer + min-floor
5. Tracks stock — out-of-stock at supplier ⇒ deactivated on Brack automatically
6. Publishes to Brack via the REST API in idempotent batches

Brack Lieferservice and 3PL Fulfilment

Brack's defining advantage is Brack Lieferservice — its own last-mile delivery fleet operating from the Willisau main warehouse. Listings shipped via Brack Lieferservice qualify for a visible badge on brack.ch and unlock same-day and next-day delivery across most of Switzerland.

Brack Lieferservice Benefits for 3P Sellers

• Same-day / next-day delivery — Brack's own fleet covers the Swiss central plateau, expanding into Romandie and Ticino via partners
• Higher conversion — Brack Lieferservice-tagged listings convert 15–25% better than standard Die Post shipments
• Better placement — Search ranking on brack.ch favours fast-shipping listings
• Centralised returns — Brack accepts returns at any of its 5+ retail stores in Switzerland
• White-label experience — Customers see Brack's brand throughout the delivery journey, increasing trust

Indicative Fulfilment Costs (2026)

• 3PL storage near Willisau or Mägenwil: CHF 28–55 per m³/month
• Pick & pack: CHF 4.50–8.00 per order
• Brack Lieferservice (last mile): CHF 6.90–14.90 per parcel depending on weight and zone
• Die Post PostPac Priority: CHF 8.50–11.50 (fallback for outlying postcodes)
• Returns handling: CHF 6–12 per return parcel

Outsourced fulfilment generally breaks even at 300+ Brack orders per month. Below that threshold most sellers self-ship from their own warehouse using Die Post or DPD Schweiz pickups.

Brack Seller Score and Cancellation Rates

Brack scores every 3P seller on a 1–10 scale; this score is the single biggest input into search ranking on brack.ch. The main drivers that push the score down:

• Cancellation rate — Out-of-stock cancellations are the most punished metric; above 2% triggers a warning, above 5% can pause your account
• Late dispatch — Orders not handed to the carrier within the promised window
• Return rate — Above category average (tech: ~5%, furniture: ~8%, office supplies: ~3%) is flagged
• Customer reviews — Must stay above 4.2 / 5 stars
• Response time — Messages must be answered within 24 hours on business days

Zunapro's real-time stock sync cuts cancellation risk by ~90% — the instant a unit sells on your own site or any other channel, the Brack listing is updated within 3–5 seconds, eliminating double-sells.

Brack Ads, Promotions and Smart Repricing

Brack Advertising Surfaces

• Sponsored Products — Top placement on search results pages (CPC, CHF per click)
• Category sponsorship — Premium banner slots inside category trees (tech, office furniture, tools)
• Newsletter inclusion — Brack's weekly newsletter reaches 1M+ Swiss subscribers
• Brack Deals — Weekly promo windows with curated discounts, high-traffic spike opportunity

Smart Repricing

Tech categories on Brack are highly competitive — Brack's own 1P assortment, Competec wholesale price, and other 3P sellers all compete for the buy box. Zunapro's repricer adjusts your Brack prices against tracked competitors within seconds while honouring your minimum margin floor — so you never win the buy box by selling at a loss.

QR-Rechnung, MwSt and ESTV Compliance

Since 1 October 2022, the QR-Rechnung is the only legally accepted invoice payment slip in Switzerland — the previous orange (ESR) and red (ES) slips are obsolete. Every Brack order to a Swiss B2B customer must be invoiced with a compliant Swiss QR Code containing IBAN/QR-IBAN, creditor, debtor and reference data per ISO 20022.

Zunapro's invoicing module:

• Generates ISO 20022 QR-Rechnung PDFs automatically the moment a Brack order is paid
• Handles 8.1% / 2.6% / 3.8% MwSt rate splits across mixed baskets
• Generates corresponding credit notes on returns (full or partial)
• Exports monthly MwSt reports for ESTV filing (quarterly or annual)
• Delivers the QR-Rechnung PDF to the customer by email automatically
• Stores all invoices for 10 years per Swiss accounting law (OR Art. 958f)

Brack Shipping — Die Post, Brack Lieferservice, Planzer, DPD Schweiz

Brack orders are routed by default to Die Post (PostPac Priority / Economy), with Brack Lieferservice available on eligible postcodes for same-day/next-day. Heavy and bulky items (office desks, server racks, large appliances) are typically dispatched via Planzer (pallet delivery) or DPD Schweiz for time-defined parcels.

Zunapro's multi-carrier module selects the optimal carrier per order based on weight, dimensions, destination postcode and customer preference; prints labels, books pickups, and pushes tracking numbers back to Brack and to the end customer automatically.

Brack Returns and Customer Service Management

Swiss law does not grant the 14-day EU-style cooling-off period — Brack instead operates a voluntary 7-day return window for B2C orders. Warranty obligations follow the Swiss Code of Obligations (Obligationenrecht / OR), which requires a 2-year statutory warranty on consumer goods.

Standard Brack returns flow:

1. Customer opens a return request inside the Brack account (within 7 days of delivery)
2. Brack issues a Die Post return label, often refunding postage if the fault is on the seller side
3. Brack warehouse inspects, then routes the return to the 3P seller or accepts it on Brack's behalf
4. Seller has 1–3 business days to confirm acceptance or contest
5. On acceptance, the customer is refunded to original payment method or store credit

For counterfeit complaints, Brack uses its internal KIVE-aligned counterfeit reporting process — repeat infringements lead to listing removal and account suspension. Zunapro's returns module tracks every step, automatically generates the credit-note QR-Rechnung, and updates inventory in real time.

Zunapro × Brack — 4-Step Setup (15 Minutes)

1. Enter your Brack seller credentials — In the Zunapro panel go to Marketplace → Brack and paste your OAuth 2.0 client ID and client secret from the Brack partner portal.
2. Connect your source store — Native connectors for Shopify, WooCommerce, Magento, Shopware, PrestaShop and custom REST APIs. Provide API URL + access key.
3. Category mapping wizard — Drag-and-drop your store categories onto Brack's taxonomy; AI suggestions complete most mappings in a few minutes.
4. First sync — Products, stock, prices, orders, shipping and QR-Rechnung invoicing all start synchronising. Within 15 minutes your Brack storefront is fully manageable from the Zunapro panel.

Brack Integration — Frequently Asked Questions