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🏥 Doctor & Clinic Website — Spain

The Spanish private healthcare market is fiercely competitive: patients now research a specialist on Google, read reviews on Doctoralia and Top Doctors, then visit the clinic's own website before booking. A professional, RGPD + LOPDGDD compliant website is no longer optional — it is the appointment engine, trust builder and patient relationship hub. ZunaPro builds sites for médicos and clínicas privadas across España that respect Ley 41/2002 patient rights, the OMC deontological code and LSSI-CE requirements.

Why You Need a Website

  • Legal obligation: Aviso Legal under LSSI-CE, an RGPD privacy policy and cookie consent are mandatory; missing them exposes you to AEPD administrative fines.
  • Doctoralia is not enough: Third-party platforms can hide your profile through algorithms; your own domain keeps you in control.
  • Online booking is expected: Spanish patients no longer wait for the phone line to open at 09:00; they want cita previa 24/7.
  • Health advertising rules: OMC Code article 65 and Ley 33/2011 limit promotional language; a professional site strikes the right tone.
  • Bizum pre-payment: A small señal taken via Bizum dramatically reduces no-shows for consulta privada.
  • Accessibility RD 1112/2018: WCAG 2.1 AA compliance is required for clinics with public-sector concierto.

Which Pages Should You Have?

A solid doctor & clinic site contains:

  • Inicio — clear specialty and trust message
  • About the Doctor / Equipo Médico with colegiado number
  • Especialidades / Medical services
  • Detailed treatment pages
  • Online Booking — Pedir Cita
  • Pricing and Mutuas (Adeslas, Sanitas, DKV, Asisa)
  • Health blog (essential for E-E-A-T)
  • Patient testimonials
  • Contact + Google Maps
  • Aviso Legal, Privacy, Cookies, Health Policy

Which Features Should It Include?

  • Online booking: Google Calendar sync, SMS/WhatsApp reminders, secure patient portal.
  • Bizum & card deposits: Redsys + Bizum integration for fast señal payments.
  • RGPD form module: Double opt-in, consent forms, one-click right-to-erasure.
  • Multilingual ES/CA/EN: Critical for Madrid, Barcelona and Costa del Sol expat patients.
  • Telemedicine: Embedded video consultation rooms (Doxy.me / Jitsi).
  • Local SEO: Google Business Profile, MedicalClinic + Physician schema, review rich snippets.

Packages and Pricing

Three tiers tailored to the Spanish market, all including RGPD work, SSL, hosting and maintenance:

PlanAnnual priceBest for
Starter~199€ al añoSingle doctor consulta privada, simple booking form
Business~499€ al añoMulti-specialty clínica, Bizum, multilingual
Premium~899€ al añoHospital group, telemedicine, patient portal, API

All packages include IVA. Domain fees depend on the extension and are quoted clearly during onboarding.

See the packages for your Spanish clinic

Bottom line: in Spain, a clinic site without online booking, RGPD compliance and Bizum integration is falling behind. ZunaPro brings the local legal and cultural expertise you need.

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