🏥 Doctor & Clinic Website — Spain
The Spanish private healthcare market is fiercely competitive: patients now research a specialist on Google, read reviews on Doctoralia and Top Doctors, then visit the clinic's own website before booking. A professional, RGPD + LOPDGDD compliant website is no longer optional — it is the appointment engine, trust builder and patient relationship hub. ZunaPro builds sites for médicos and clínicas privadas across España that respect Ley 41/2002 patient rights, the OMC deontological code and LSSI-CE requirements.
Why You Need a Website
- Legal obligation: Aviso Legal under LSSI-CE, an RGPD privacy policy and cookie consent are mandatory; missing them exposes you to AEPD administrative fines.
- Doctoralia is not enough: Third-party platforms can hide your profile through algorithms; your own domain keeps you in control.
- Online booking is expected: Spanish patients no longer wait for the phone line to open at 09:00; they want cita previa 24/7.
- Health advertising rules: OMC Code article 65 and Ley 33/2011 limit promotional language; a professional site strikes the right tone.
- Bizum pre-payment: A small señal taken via Bizum dramatically reduces no-shows for consulta privada.
- Accessibility RD 1112/2018: WCAG 2.1 AA compliance is required for clinics with public-sector concierto.
Which Pages Should You Have?
A solid doctor & clinic site contains:
- Inicio — clear specialty and trust message
- About the Doctor / Equipo Médico with colegiado number
- Especialidades / Medical services
- Detailed treatment pages
- Online Booking — Pedir Cita
- Pricing and Mutuas (Adeslas, Sanitas, DKV, Asisa)
- Health blog (essential for E-E-A-T)
- Patient testimonials
- Contact + Google Maps
- Aviso Legal, Privacy, Cookies, Health Policy
Which Features Should It Include?
- Online booking: Google Calendar sync, SMS/WhatsApp reminders, secure patient portal.
- Bizum & card deposits: Redsys + Bizum integration for fast señal payments.
- RGPD form module: Double opt-in, consent forms, one-click right-to-erasure.
- Multilingual ES/CA/EN: Critical for Madrid, Barcelona and Costa del Sol expat patients.
- Telemedicine: Embedded video consultation rooms (Doxy.me / Jitsi).
- Local SEO: Google Business Profile, MedicalClinic + Physician schema, review rich snippets.
Packages and Pricing
Three tiers tailored to the Spanish market, all including RGPD work, SSL, hosting and maintenance:
| Plan | Annual price | Best for |
|---|---|---|
| Starter | ~199€ al año | Single doctor consulta privada, simple booking form |
| Business | ~499€ al año | Multi-specialty clínica, Bizum, multilingual |
| Premium | ~899€ al año | Hospital group, telemedicine, patient portal, API |
All packages include IVA. Domain fees depend on the extension and are quoted clearly during onboarding.
See the packages for your Spanish clinic
Bottom line: in Spain, a clinic site without online booking, RGPD compliance and Bizum integration is falling behind. ZunaPro brings the local legal and cultural expertise you need.