Местные маркетплейсы
- Worten
- Amazon.es (PT)
- Fnac.pt
- KuantoKusta
- OLX Portugal
- Continente Online
- La Redoute PT
- PcComponentes PT
- Leroy Merlin PT
- eBay
- Etsy
- Temu
Portugal Marketplace Integration for Cross-Border Sellers
Portugal's 10M-strong consumer base is small in headcount but unusually deep per buyer. Worten — Sonae group's Portugal-exclusive marketplace — owns the #1 slot; Fnac.pt, Amazon.es (the de-facto Amazon for PT shoppers) and OLX Pro complete the field. ZunaPro orchestrates all channels with full ATCUD-stamped e-Fatura AT invoicing and monthly SAF-T PT exports.
Worten — Portugal's #1 vertical marketplace
Worten is part of Sonae (the country's largest retailer) and is exclusive to Portugal. Commission sits at 12-15% with a D+2 mainland SLA. The platform expects EAN/GTIN, validated Categoria Worten taxonomy mapping and respects late-shipment penalties, so ZunaPro syncs CTT Expresso tracking IDs in real time.
Fnac.pt — premium culture / electronics audience
Fnac.pt's loyalty program Adherente Fnac+ drives an average basket of €65 — far above the PT e-commerce mean of €42. Commission 13-16%. ZunaPro auto-validates ISBN/EAN, enforces the 6-image and 1500-character minimum, and surfaces Fnac's Marketplace Quality Score on your dashboard.
Amazon.es — the de-facto Amazon for PT shoppers
There is no dedicated Amazon.pt sales site; 62% of Portuguese Amazon orders ship from Amazon.es using cross-border. Beyond the EU's €10 000 distance-sales threshold, you must register for OSS (One Stop Shop) — ZunaPro applies 23% IVA Portugal on every PT delivery address and produces the OSS quarterly report.
OLX Pro and Continente Online — emerging tail
OLX Portugal dominates classifieds and its OLX Pro Sellers tier (since 2024) lets professionals run inventory feeds. Continente Online opened its 3rd-party marketplace in 2023 — strong in FMCG, pet food and Casa & Decoração thanks to Sonae's grocery footprint.
Commission and SLA table
| Channel | Commission | SLA | Payout |
|---|---|---|---|
| Worten | 12-15% | D+2 mainland | 30 days |
| Fnac.pt | 13-16% | D+3 | 45 days |
| Amazon.es | 15% + €0.99 | D+4 PT | 14 days |
| OLX Pro | Listing fees | Seller-set | Instant |
| Continente | 14-18% | D+2 Lisboa | 30 days |
ATCUD, QR code and e-Fatura AT
Since 2022 every PT invoice must carry an ATCUD (Código Único de Documento) and a QR code. ZunaPro uses AT-certified billing engines to mint ATCUD codes in real time, render the QR onto the PDF, and produce the SAF-T PT monthly file. Returns automatically trigger a Nota de Crédito on Worten/Fnac.
MB WAY: the conversion lever
Portugal has the EU's highest mobile-wallet penetration: 5M+ MB WAY users — half the population. A storefront without MB WAY one-tap loses 18-24% of conversions vs a localized PT checkout. ZunaPro plugs MB WAY into Magento, Shopify or any headless cart via SIBS / Easypay APIs.
60-day go-live roadmap
- Week 1 — NIPC + AT IVA registration (or OSS Portugal scheme)
- Week 2 — pick AT-certified billing software (PHC, Primavera BSS, ZunaPro)
- Week 3-4 — Worten + Fnac.pt + Amazon.es onboarding
- Week 5 — CTT Expresso / Chronopost SLA contract
- Week 6-8 — MB WAY checkout + ATCUD QR live monitoring