KuantoKusta is Portugal's largest price comparison and marketplace platform, attracting millions of monthly visitors who are actively searching for the best deals. Founded in 2005, it has become the go-to destination for Portuguese consumers comparing prices across categories. For any e-commerce seller targeting the Portuguese market, KuantoKusta is not optional — it is a core sales channel that can drive significant revenue when properly optimized.
How KuantoKusta works
KuantoKusta operates in two distinct models. In the price comparison model, consumers search for products and are redirected to the seller's own website to complete the purchase. In the marketplace model, the entire transaction happens on the KuantoKusta platform, with the seller handling shipping and after-sales service. This dual approach lets sellers choose the model that best fits their operation, or use both simultaneously to maximize visibility. The platform is particularly strong in electronics, home appliances, computing and technology, though it covers a wide range of categories.
Registration requirements
To sell on KuantoKusta, you need a registered Portuguese company with a valid NIPC, a website with SSL certificate, a GDPR-compliant privacy policy and clearly defined terms of sale. You must also have AT-certified invoicing software capable of generating SAF-T (PT) compliant invoices. The registration process involves submitting documentation and undergoing review by the KuantoKusta team before activation, which typically takes 5 to 10 business days. Having a professional-looking website with clear return policies and customer service contact information significantly improves your chances of approval.
Cost model and commissions
In the comparator model, you pay per redirected click to your store, with CPC rates varying by product category. In the marketplace model, commissions range from 5% to 15% depending on the category, with electronics and technology at the lower end and fashion and accessories at the higher end. There is no fixed monthly fee in the marketplace model, making it accessible for sellers of all sizes. Payment terms are typically net 15 or net 30 days after delivery confirmation.
Optimization strategies for success
KuantoKusta sorts results primarily by price, so maintaining competitive pricing is fundamental. Offer free shipping above a threshold (30-50 € is standard in Portugal) as Portuguese consumers strongly favor this. Invest in high-quality product images and detailed descriptions with accurate specifications. Respond quickly to customer questions and complaints, as seller ratings directly influence visibility in search results. Consider integrating your product feed via API to keep your catalog automatically updated with real-time stock and pricing. Zunapro helps with technical integration, feed optimization and pricing strategy to maximize your sales on KuantoKusta.
