Местные маркетплейсы
- Allegro
- Amazon.pl
- Empik
- OLX.pl
- Morele.net
- Erli
- Zalando
- Modivo
- MediaExpert
- Etsy
- Allegro Lokalnie
- Temu
Building an E-commerce Site in Poland: BLIK at Checkout, Przelewy24, Shoper, and KSeF Readiness
Owning your own e-commerce site in Poland is the cleanest way to escape Allegro's 60% gravity and reclaim brand margin. But Polish shoppers expect specific behaviours: if they cannot see BLIK at checkout they leave, if there is no InPost Paczkomaty selector they will assume your shipping is incomplete, and B2B buyers refuse to purchase without a KSeF-stamped invoice.
What Polish Shoppers Expect at Checkout
In Poland, BLIK is more popular than card payments — 14 million active users complete a payment in seconds with a six-digit code generated by their banking app. A storefront offering only Visa/Mastercard typically loses 30-40% of conversion. The canonical Polish checkout order is:
- BLIK (six-digit code) — 60%+ of checkouts
- Cards (Visa, Mastercard, Maestro)
- Przelewy24 / PayU bank rails (mTransfer, Pekao24, ING)
- Apple Pay / Google Pay
- PayPal and Klarna BNPL
- Cash on InPost Paczkomaty (declining but still ~8%)
Shoper, PrestaShop, WooCommerce: Which Platform for Poland?
The dominant e-commerce platforms in Poland, ranked by adoption, are Shoper (a homegrown SaaS — the #1 Polish e-commerce platform), PrestaShop (very strong with Polish developer agencies), WooCommerce and Shopify. Shoper ships KSeF, BLIK, Przelewy24 and InPost modules out of the box; Shopify needs a Przelewy24 connector for BLIK.
Przelewy24 vs PayU: Poland's PSP Standard
Przelewy24 (P24) gives you BLIK, cards and 25+ bank rails in one integration at ~1.4-1.9% commission with no per-transaction fixed fee. PayU (Naspers) offers similar terms with a deeper tie-in to the Allegro ecosystem. Stripe is great for international cards at 1.5% + 0.25 PLN but does not cover BLIK by default.
| PSP | Commission | BLIK | Cards |
|---|---|---|---|
| Przelewy24 | 1.4-1.9% | Yes | Yes |
| PayU | 1.5-2.0% | Yes | Yes |
| Stripe | 1.5% + 0.25 PLN | No* | Yes |
| PayPal | 2.9% + 1.35 PLN | No | Yes |
*Stripe enabled BLIK for selected Polish accounts in 2024 but it is not the default.
The InPost Paczkomaty Checkout Widget
Around half of Polish e-commerce deliveries go to InPost lockers. Your checkout must surface a map with the nearest Paczkomat selectable in a single tap. Integration uses the InPost ShipX API; labels are auto-printed and tracking handed back to the buyer.
KSeF e-Faktura Auto-Issuance
By end of 2026 every e-commerce sale must transmit a KSeF XML invoice to the national platform. The ZunaPro KSeF module generates the XML at order completion, calls the KSeF API, captures the returned reference number, and shows the stamped invoice to the customer. JPK_V7 monthly audit files are prepared automatically and UODO-compliant RODO consent logs are kept.
RODO and UODO Compliance
RODO (Poland's GDPR implementation) mandates cookie consent, data subject rights and breach notification to UODO within 72 hours. ZunaPro ships a banner, profile deletion, data export and UODO notification flow ready to use.