Italian Marketplaces 2026: Where to Sell Online in Italy — Complete Guide

The 2026 Italian Marketplace Landscape at a Glance

Few European countries have a marketplace mix as varied as Italy's. The chart below summarises the six platforms covered in this guide — keep it nearby as you read each deep-dive section.

1. Amazon Italia — The Dominant Marketplace

From 2010 Launch to 22% of Italian E-Commerce

Amazon.it launched on 30 November 2010, making it one of Amazon's earliest non-anglophone European storefronts after Amazon.de and Amazon.fr. From a standing start it has grown to dominate Italian e-commerce: in 2026 Amazon.it serves 23 million Italian customers, hosts more than 18,000 active Italian third-party sellers, and generates a Gross Merchandise Value (GMV) above €19 billion annually — roughly 22% of Italy's total online retail spend.

Independent surveys consistently rank Amazon as Italy's most trusted online retailer, ahead of every domestic competitor. The Jeff Bezos-founded Seattle group has invested heavily in Italian fulfillment infrastructure — investment that, for Italian sellers, translates directly into Prime-eligible visibility and next-day delivery promise across more than 90% of the country.

FBA Italy — Castel San Giovanni and the Four Fulfillment Pillars

Amazon's four main Italian fulfillment centres form the backbone of its 2026 logistics:

• MXP5 — Castel San Giovanni (Piacenza) — Amazon's first and largest Italian site, operational since 2011, ~100,000 sqm, the flagship Italian fulfillment hub serving northern Italy
• TRN1 — Vercelli — opened 2017, sortation + fulfillment, optimised for north-western Italy
• MXP6 — Castelguglielmo (Rovigo) — opened 2018, robotics-enabled, serving the Veneto/Emilia-Romagna industrial belt
• FCO1 — Passo Corese (Rieti) — opened 2017, the main southern-Italian fulfillment centre, serving Lazio, Campania and the south

For Italian sellers, FBA Italy means access to Prime IT (7 million subscribers in 2026) and to Pan-EU FBA — Amazon distributes your stock automatically to Germany, France, Spain, Czechia, Poland and beyond. Italian fulfillment unit-economics sit between the German and Spanish norms, with strong domestic carrier rates negotiated by Amazon Logistics (AMZL) directly.

Prime IT — The 7M-Subscriber Loyalty Engine

Amazon Prime Italy launched in late 2011 and by 2026 carries roughly 7 million paying Italian members. Annual pricing has hovered around €49.90/year (or €4.99/month) in recent years, and the membership unlocks free one-day delivery on tens of millions of items, Prime Video Italia, Prime Music and Prime Reading. Prime members purchase 2–3× more frequently than non-Prime accounts; Prime-eligible listings (FBA or SFP — Seller Fulfilled Prime) routinely outperform non-Prime equivalents by 30–60% on conversion.

Amazon.it Commission Structure 2026

Amazon.it uses the same referral-fee schedule as other European Amazon marketplaces, expressed as a percentage of the item price. Categories follow Amazon's standard EU buckets:

On top of referral fees, Amazon.it Professional Sellers pay a monthly subscription of €39, plus FBA fulfillment fees if you opt into FBA. A reduced 5–8% referral fee applies in certain large-appliance and consumer-electronics sub-categories, and a minimum referral fee of around €0.30 per item is enforced.

Buy Box and Repricing on Amazon.it

As with every Amazon marketplace, the Buy Box (the "Aggiungi al carrello" / "Add to basket" box on the right-hand side of the product page) drives the overwhelming majority of sales — often more than 80% of total volume on a given listing. Winning it requires the standard tight combination of competitive pricing, FBA or SFP status, account health and shipping speed. Zunapro's repricer module integrates with Amazon's Selling Partner API (SP-API) to adjust prices every few minutes within seller-defined floors and ceilings, never breaching minimum advertised price (MAP) constraints.

2. eBay Italia — 25 Years of Italian Heritage

From 2001 Launch to Marketplace #2

eBay.it launched in Italy in 2001, six years after eBay Inc was founded by Pierre Omidyar in California in 1995. It quickly became the country's dominant auction site and, through the 2000s and 2010s, the default first-stop online marketplace for Italian shoppers — long before Amazon Italia arrived in 2010. By 2026 eBay.it remains the country's second-largest marketplace by buyer count, with 13M+ active Italian buyers and roughly 75K+ active Italian sellers.

eBay's modern Italian playbook leans away from pure auctions toward fixed-price "Compralo Subito" (Buy It Now) listings: by 2026 more than 90% of GMV runs through fixed-price formats. The auction format remains an important niche for collectibles, vintage fashion, watches and parts/accessories.

Trading API + REST API — Strong Developer Stack

eBay's API surface is one of the most mature in marketplace integration. Sellers can use either:

• Trading API (XML, legacy but still widely used) — full inventory, order, message and feedback management
• REST APIs — the modern Sell, Inventory, Account and Fulfillment APIs, recommended for new integrations
• Browse API — public catalog queries for repricing and competitive intelligence
• Marketing API — Promoted Listings management, eBay's primary discoverability ad product

Zunapro speaks both Trading and REST APIs, so sellers migrating from legacy integrations can preserve existing inventory state while moving onto the modern stack at their own pace.

International Selling (ISV) — One Listing, Cross-Border Europe

eBay's International Selling (ISV) programme is the platform's headline cross-border feature. An Italian eBay.it listing can be made visible on eBay.de, eBay.fr, eBay.es, eBay.co.uk and selected non-EU eBay sites with automatic title and description translation. Listings appear in the destination currency, payouts consolidate back to the seller's Italian payout account, and eBay's Global Shipping Program (where active) handles cross-border logistics. For Italian fashion, vintage, automotive parts and homewares this is one of the lowest-effort cross-border channels in Europe.

eBay.it Commission Tiers 2026

eBay.it uses a "final-value fee" (commissione sul valore finale) structure plus a small per-listing insertion fee above a free-listing quota. Final-value fees in 2026:

Final-value fees include a small fixed amount per order (typically €0.30) plus the percentage shown. Insertion fees apply only above 200 free monthly listings (or 1,000+ for Negozio eBay subscription holders).

3. ePRICE — Italy's Pure-Tech Pioneer

The Milan Tech Stronghold Since 2000

ePRICE was founded in Milan in 2000 as one of Italy's first pure-play online electronics retailers — a direct descendant of the original "e.Biscom" / "ePlanet" digital-services group. After two decades of restructuring and rebranding it remains the country's oldest dedicated technology marketplace, listed on Borsa Italiana under the ticker BIT:EPR. Following significant operational restructuring post-2022 (cost reduction, focused inventory, partial assortment trimming), ePRICE today positions itself as a focused tech and large-appliance specialist with a distinctive omnichannel angle.

Pick&Pay — 130+ Physical Pickup Stores

Pick&Pay is ePRICE's signature omnichannel asset: a network of 130+ physical pickup stores across Italy where customers can collect online orders, pay in cash, or arrange installation services for large appliances. The Pick&Pay format predates Amazon's locker network in Italy and is particularly strong in mid-sized cities outside the Milan-Rome corridor, where many customers still prefer in-person collection for high-value tech.

For sellers, listings flagged as Pick&Pay-eligible benefit from a distinct in-search badge and access to ePRICE's cash-on-pickup payment option — a meaningful conversion lift in the south, where bank-card penetration trails the northern average.

Cinisello Balsamo — The Central Warehouse

ePRICE operates from a central warehouse in Cinisello Balsamo, on the northern outskirts of Milan. Third-party sellers using ePRICE's "Logistica ePRICE" service can ship stock to Cinisello Balsamo for managed storage, picking and last-mile distribution — a Marketplace+ Fulfilled fee model conceptually similar to FBA but limited to Italian-domestic delivery.

ePRICE Commission Tiers 2026

4. Subito — Italy's #1 Classifieds Platform

From 2007 Schibsted to Adevinta 2026

Subito.it launched in 2007 as the Italian leg of the Norwegian Schibsted ASA classifieds empire. In 2019, when Schibsted spun out its international classifieds business, Subito became part of Adevinta ASA (Oslo Stock Exchange: OSL:ADE), sister-platform to Mobile.de (Germany), Leboncoin (France) and Marktplaats (Netherlands). The Permira-led Adevinta take-private transaction completed in 2024 hasn't changed the operating brand or platform: Subito remains Italy's overwhelmingly dominant classifieds and pre-owned commerce site with 13+ million monthly active users in 2026.

TuttoSubito Pro — The 2020 B2B Marketplace Pivot

For its first 13 years Subito was a pure C2C / classifieds platform. That changed in 2020 with the launch of TuttoSubito Pro, a structured B2B and SMB tier that adds:

• Subito Pay — integrated escrow-style payment that holds funds until delivery confirmation
• Subito Spedizioni — managed shipping with prepaid label generation, leveraging a partnership with Poste Italiane and BRT
• Pro storefront pages — branded mini-shop pages for SMB sellers with logo, product catalog and reviews
• Pro analytics — listing-performance dashboards and competitor monitoring

TuttoSubito Pro pricing combines a low monthly subscription with optional pay-per-boost ad slots; standard classifieds posting remains free. For low-margin or pre-owned merchandise, Subito is structurally the cheapest reach channel in Italy.

Categories and Audience

Subito's traditional strongholds — used cars, motorcycles, real-estate listings, jobs and pre-owned electronics — are now joined by a fast-growing fashion vertical (competing directly with Vinted) and home / DIY. The platform skews mobile-first (roughly 75% of sessions originate on the Subito app) and demographically broader than any single marketplace, reaching households that don't actively shop on Amazon.it or eBay.it.

Subito Commission Structure 2026

5. Privalia — Veepee Group Flash Sales

From Barcelona 2006 to Veepee €500M Acquisition 2016

Privalia was founded in 2006 in Barcelona by Lucas Carné and José Manuel Villanueva as a Spanish-language flash-sale clone of France's pioneering Vente-privee.com (today's Veepee). The Italian operation launched shortly after and quickly became Privalia's largest market by member count. In August 2016 Vente-privee (now branded Veepee) acquired Privalia for a reported €500 million, consolidating the two largest pan-European flash-sale players under one roof.

By 2026 Privalia Italia counts roughly 5 million Italian members and remains the country's dominant members-only flash-sale destination, particularly strong in fashion, beauty, home and travel-experience verticals.

The Flash-Sale Model — Time-Limited Brand Campaigns

Privalia's model is fundamentally different from Amazon.it or eBay.it. Sellers do not list à la carte. Instead:

• Buying team negotiation — brands work with Privalia's commercial team to plan a 3–7 day campaign
• Discount depth — typical promotional discounts of 30–70% off RRP, in line with end-of-season inventory clearance economics
• Pooled inventory — brands ship pre-allocated stock to Veepee Group warehouses; Veepee handles picking, packing and last-mile
• Members-only access — campaigns are visible only to registered members (free registration)
• Pre-order economics — long delivery windows (7–14 days) let Privalia aggregate demand and minimise overstock

Who Should Sell on Privalia

Privalia is not a fit for every seller. It works best for:

• Established brands with end-of-season inventory to clear at deep discount without damaging full-price retail
• Premium beauty, fashion, footwear, home decor brands wanting concentrated burst exposure to 5M+ Italian shoppers
• Cross-border European brands — a single Privalia campaign typically runs in Italy + Spain + France + Portugal simultaneously through the Veepee Group

It is not suitable for low-margin reseller stock, unbranded SKUs, or sellers requiring real-time inventory turnover.

Privalia Economics 2026

6. Yoox — Global Luxury End-of-Season Authority

From Bologna 2000 to Mytheresa Group 2026

Yoox was founded in Bologna in 2000 by Federico Marchetti as a pioneering online destination for end-of-season designer fashion. Through two decades of consolidation it became one of the most consequential Italian internet companies of its generation: in 2015 Yoox merged with Net-a-Porter to form YNAP (Yoox Net-a-Porter Group); in 2018 Swiss luxury conglomerate Richemont acquired full ownership of YNAP for around €2.7 billion; and in October 2026 Richemont divested YNAP to Mytheresa Group (NYSE:MYTE), creating a single luxury e-commerce powerhouse that combines Mytheresa.com, Net-a-Porter, Mr Porter and Yoox under one corporate roof.

For Italian luxury sellers, the Mytheresa Group consolidation is the most significant ownership change in Yoox's history — and a clear signal that the platform is being repositioned as the off-price / end-of-season anchor of a wider luxury ecosystem.

Zola Predosa — The 600,000 sqm Mega-Warehouse

Yoox's logistics centre of gravity is the Zola Predosa hub near Bologna — a campus that now exceeds 600,000 square metres of fulfillment, returns processing and luxury-grade packing capacity. The site ships roughly 25+ million orders per year to more than 100 countries, making it one of the largest dedicated luxury-fashion fulfillment operations globally. Highly trained packers, RFID inventory tracking and bespoke gift-quality packaging are the platform's logistics signature.

The Concession + Wholesale Model

Yoox does not operate as an open marketplace where any seller can list. Brand inclusion runs through two structured paths:

• Wholesale — Yoox buys inventory outright from brands at negotiated wholesale prices, then prices and sells through the site at end-of-season discounts
• Concession model — increasingly the default since the late 2010s: the brand retains inventory ownership, Yoox handles fulfillment from its warehouse and pays the brand a percentage on each sale

Both models require a direct relationship with Yoox's buying team. Yoox is not a self-serve marketplace; the platform's brand mix is curated at 1,200+ luxury and contemporary brands, with rigorous brand-approval gates.

Yoox Categories and Audience 2026

• Designer ready-to-wear — past-season collections from luxury and contemporary brands
• Shoes, bags, accessories — Yoox's highest-converting categories
• Yoox-exclusive collaborations — capsule drops with major brands, increasingly important after the Mytheresa deal
• Vintage and pre-loved luxury — a growing Yoox vertical that competes directly with Vestiaire Collective
• Art and design pieces — small but distinctive home + design vertical

Yoox Economics 2026

Commission Comparison Table 2026 — All Six Marketplaces

The single most useful artefact for choosing where to sell is a side-by-side commission view. The table below summarises 2026 commission bands and the platform's vendor / subscription fee structure for the six Italian marketplaces.

Marketplace	Low Tier	Mid Tier	High Tier	Vendor / Subscription Fee
Amazon.it	7% – 8%	8% – 12%	12% – 15%	€39 / month Professional Seller + FBA fees
eBay.it	9% – 11%	11% – 13%	12% – 14%	Free account · 200+ free monthly listings · Negozio eBay optional
ePRICE	6% – 9%	9% – 12%	11% – 14%	Free account + commission only · Logistica ePRICE optional
Subito	0% standard listings · ~3% Subito Pay if used			TuttoSubito Pro monthly subscription + optional boost ads
Privalia	25% – 40% negotiated campaign margin			Pooled Veepee Group logistics included
Yoox	25% – 35% concession-model take rate			Wholesale alternative · Zola Predosa fulfillment

Reading the table: Amazon.it has the strictest fee floor (referral fees + €39/month subscription + FBA), eBay.it is the cheapest pure-marketplace channel for self-fulfilled sellers, and ePRICE undercuts both giants in tech. Subito is structurally the lowest-cost reach in Italy, especially for SMBs and pre-owned merchandise. Privalia and Yoox operate on negotiated wholesale / concession economics rather than published commissions — their 25–40% take rate looks high until you factor in pooled logistics and curated audience access.

Italian Legal Framework 2026 — What Matters

IVA (VAT) and Agenzia delle Entrate

Italy's VAT is called IVA (Imposta sul Valore Aggiunto), administered by the Agenzia delle Entrate (AdE). Standard rate is 22%; reduced rates of 10% (catering, certain food, energy), 5% (specific social goods) and 4% (basic groceries, books, medical) apply to defined categories. Marketplace sellers domiciled in Italy register for IVA from their first euro of activity (there is no Polish-style turnover threshold). Cross-border EU sellers use the One Stop Shop (OSS) regime to file all EU VAT through a single declaration in their home member state; the IOSS regime applies to non-EU imports below €150.

FatturaPA / SdI — Italy's Mandatory E-Invoice Regime

The defining compliance reality of selling in Italy is FatturaPA (Fattura Elettronica). Italy was the first EU member state to mandate structured XML e-invoicing for all B2B and B2C transactions, with mandatory rollout completed on 1 January 2019. Every invoice — including each individual marketplace order — must:

• Be issued in the FatturaPA XML schema (a structured XML format defined by Agenzia delle Entrate)
• Be digitally signed where required and routed through the SdI (Sistema di Interscambio) — the Agenzia delle Entrate's central e-invoice exchange platform
• Carry a unique SdI receipt number (ricevuta SdI) returned by the system
• Be stored according to Italian conservazione sostitutiva (digital archival) rules for 10 years

Manual issuance is utterly impractical at marketplace volumes. Zunapro's FatturaPA module generates the structured XML the moment a marketplace order is received, applies the seller's digital signature, transmits to SdI, captures the receipt and stores it against the order — all in under a second per invoice.

Liquidazione Periodica IVA — Periodic VAT Reporting

Parallel to FatturaPA, Italian VAT-registered businesses file the Liquidazione Periodica IVA (LIPE) — quarterly (or monthly for larger taxpayers) VAT-settlement reports submitted electronically to AdE. Because FatturaPA already feeds invoice data directly to AdE, LIPE reconciliation is much faster and stricter than in most other EU jurisdictions — but it also leaves no room for invoice discrepancies. Having a single source of truth (Zunapro) across all six marketplaces is critical.

Consumer Protection — GDPR / Garante Privacy and Codice del Consumo

• GDPR — EU General Data Protection Regulation, enforced in Italy by the Garante per la protezione dei dati personali (Garante Privacy). Marketplaces handle the shopper-data side, but sellers remain joint controllers for direct B2C contact data.
• 14-day right of withdrawal — Italian consumers may return any distance-purchased product within 14 days, no reason required, under the Codice del Consumo (D.Lgs. 206/2005, art. 52) implementing EU Directive 2011/83/EU.
• 2-year garanzia legale di conformità — Italian law imposes a mandatory two-year statutory warranty on B2C sales, independent of any commercial guarantee. The seller (not the manufacturer) is the consumer's first point of contact for warranty claims.

Sectoral Registers — REACH, RAEE, CE

• REACH — EU chemical-substance regulation; relevant to cosmetics, cleaning products and many DIY SKUs.
• RAEE (Rifiuti di Apparecchiature Elettriche ed Elettroniche) — Italian implementation of the EU WEEE Directive, codified in Decreto Legislativo 49/2014. Any seller introducing electronic or electrical equipment to the Italian market must register with an authorised collective compliance scheme and pay an "Eco-Contributo RAEE" per unit sold.
• CE marking — mandatory conformity marking for all regulated product categories.
• Codice CONAI — packaging-waste contribution payable by anyone placing packaging on the Italian market.

Logistics & Shipping in Italy — Courier-First, Pickup-Growing

The Italian Carrier Layer

Italy has a famously fragmented logistics market dominated by a small number of national carriers. The 2026 stack:

• Poste Italiane — the state postal operator, widest rural reach, strongest in central and southern Italy, slower SLAs but lowest tariffs for non-urgent parcels. The default last-mile partner for Amazon.it Prime in low-density postcodes.
• BRT (Bartolini) — Italy's largest dedicated B2C courier, headquartered in Genoa; strong on next-day urban delivery, the leading carrier for fashion and consumer-electronics e-commerce.
• GLS Italia — competitive nationwide courier; particularly strong in northern industrial corridors and Lombardy.
• SDA (Poste Italiane's express subsidiary) — fast B2B-leaning courier inside the Poste Italiane group, handles the majority of Poste's express e-commerce volume.
• UPS Italia — international and cross-border B2B leader, common for Yoox luxury cross-border shipments.
• Amazon Logistics (AMZL Italia) — Amazon's own last-mile for Prime IT in major urban centres.

The Pickup-Point Layer

Unlike Poland's locker-first ecosystem, Italy is fundamentally a door-to-door courier market. Pickup-point density is rising fast but still modest by Polish standards:

• PuntoPoste / Poste lockers — Poste Italiane's growing locker + corner-store pickup network, ~10,000 points by 2026
• Crai supermarket pickup — strong partnership with the Crai grocery chain across mid-sized Italian towns, particularly useful for rural reach
• Fermo Posta / Tabaccai — pickup at Poste branches and a network of partner tobacconists (Tabaccai) — the classic Italian "no-one-home" delivery fallback
• InPost Italia — InPost has begun a measured Italian rollout, but the network is a fraction of its Polish footprint

Practical Shipping Stack 2026

The pragmatic 2026 shipping stack for an Italian marketplace seller is: BRT or GLS as the default B2C urban courier, Poste Italiane / SDA for rural postcodes and non-urgent parcels, Amazon Logistics for FBA-served Prime orders, and UPS Italia for high-value or cross-border. Zunapro's logistics module routes each marketplace order to the optimal carrier based on weight, destination postcode, marketplace SLA promise and the seller's negotiated rate cards.

Cross-Border Expansion from Italy

Amazon.it → Pan-EU FBA

Amazon's Pan-EU FBA programme is the single most powerful cross-border lever for Italian sellers. By 2026 an Italian seller enrolling in Pan-EU FBA can have stock distributed across Germany, France, Spain, Czechia, Poland, Slovakia, Austria, Hungary and the Netherlands — all from a single Italian inventory pool seeded into MXP5 / TRN1 / MXP6 / FCO1. VAT compliance across nine countries is handled via Amazon's VAT Services or by routing through the One Stop Shop (OSS) regime. Italian sellers benefit from particularly favourable cross-border economics in fashion, home decor and "Made in Italy" branded SKUs.

eBay International Selling (ISV)

eBay's International Selling programme makes any eBay.it listing visible on eBay.de, eBay.fr, eBay.es and (via the Global Shipping Program) eBay.co.uk and selected non-EU sites. Auto-translation handles titles and descriptions, prices convert to destination currency, payouts consolidate back to the seller's eBay Managed Payments account. For Italian fashion, vintage, automotive parts, music instruments and homewares this is one of Europe's lowest-friction cross-border channels.

Yoox — Native Cross-Border Luxury

Yoox's logistics design is natively cross-border: every order, whether destined for Milan, Tokyo, Sydney or Los Angeles, ships from Zola Predosa near Bologna. After the 2026 Mytheresa Group consolidation, qualifying brands can now access listing exposure across Yoox + Mytheresa.com + Net-a-Porter + Mr Porter simultaneously through unified Mytheresa Group commercial agreements. This concentrates the largest luxury cross-border audience in the world inside a single corporate counterparty.

The Cross-Border Sales Stack

• Catalog: master SKUs in Zunapro, mirrored to Amazon IT/DE/FR/ES/PL, eBay IT/DE/FR/ES, and Yoox / Mytheresa concessions
• Pricing: multi-currency rules (EUR core, plus GBP, USD where relevant) with daily ECB rate sync
• Compliance: FatturaPA for Italian invoicing, OSS for cross-border EU VAT, country-specific WEEE/REACH/RAEE registrations
• Logistics: BRT / GLS / Poste Italiane domestic, FBA + UPS cross-border
• Returns: Italian-language CS team handling EU inbound

How to Start Selling in Italy — 2026 Step-by-Step

1. Choose Your Marketplace (Decision Tree)

• Maximum reach, any category → Amazon.it
• Heritage marketplace + cross-border ISV → eBay.it
• Tech / PCs / large appliances → ePRICE (+ Amazon.it mirror)
• SMB / pre-owned / classifieds reach → Subito / TuttoSubito Pro
• End-of-season brand clearance → Privalia (Veepee Group)
• Luxury fashion end-of-season → Yoox (Mytheresa Group)

The typical winning configuration in 2026 is Amazon.it + eBay.it + 1–2 specialist marketplaces, all mirrored from one master catalog.

2. Italian Company or EU VAT (OSS) Registration

You have three legal-entity options:

• Italian Ditta Individuale / Partita IVA — sole proprietorship, registered with the Camera di Commercio and Agenzia delle Entrate, typically operational within a few days; lowest overhead but with full personal liability
• Italian SRL (Società a responsabilità limitata) — limited liability company, minimum capital €10,000 (or €1 for the SRL semplificata variant), typically 2–4 weeks to register through a notaio
• Foreign EU entity + OSS — keep your existing company, register for One Stop Shop VAT, sell into Italy with no Italian establishment (FatturaPA obligations apply if invoicing Italian customers via a fiscal representative)

3. FatturaPA / SdI Integration (Mandatory Since 2019)

Whichever entity you choose, FatturaPA compliance is the most important integration step. The setup involves:

• Obtain or confirm your Codice Univoco SdI (your unique SdI recipient code) and PEC (certified email) address
• Provision a digital signature certificate (firma digitale) from an Italian Qualified Trust Service Provider
• Implement the FatturaPA XML schema generation aligned to the FatturaPA technical specifications published by AdE
• Submit each invoice to the SdI exchange within 12 days of the sale
• Store the returned ricevuta SdI for 10 years under conservazione sostitutiva rules

Zunapro handles all five steps automatically when your marketplace orders are received.

4. Logistics Account Setup

Open accounts with at least two of BRT, GLS Italia, Poste Italiane / SDA and integrate via Zunapro. Amazon.it Prime sellers will already have access to Amazon Logistics (AMZL) through SFP or FBA. Zunapro maps every marketplace order's "delivery method" field to the correct carrier service code and prints prepaid labels.

5. Connect via Zunapro (10-Minute Integration)

1. Sign in to Zunapro and open the Italy module
2. Connect each marketplace — paste API keys / OAuth into the Amazon.it, eBay.it, ePRICE, Subito, Privalia and Yoox tiles
3. Map your master catalog — Zunapro auto-suggests category mappings; you confirm with a few clicks
4. Enable FatturaPA + carrier accounts — single toggle each
5. Go live — first sync completes in roughly 10 minutes for a 1,000-SKU catalog

Italian Marketplace FAQ 2026