💊 Pharmacy Website — Hungary
In Hungary a gyógyszertár (pharmacy) website is no longer a simple address card; it is the digital front desk where patients check e-recept status, find the on-duty pharmacy (ügyeleti rend) from Budapest to Debrecen, and reserve OTC products or orthopaedic aids. ZunaPro builds pharmacy sites that respect the MGYK Etikai Kódex, the gyógyszertörvény, and GDPR aligned with Infotv. 2011/CXII.
Why a Pharmacy Needs a Website
- Regulatory compliance: MGYK Etikai Kódex advertising limits, Fogyasztóvédelmi tv. 1997/CLV consumer rules and E-ker tv. 2001/CVIII e-commerce articles are reflected on every page.
- E-recept guidance: Patients learn how to redeem prescriptions through EESZT with their TAJ card and e-személyi.
- Duty roster (ügyelet): The county government's ügyeleti rend is auto-imported, lifting weekend traffic.
- Local trust: Google Business Profile, jofogas.hu and Vatera reviews are aggregated; Hungarians rarely pick a pharmacy without reading them.
- OTC and medical e-catalog: Non-prescription items, vitamins, orthopaedics are listed online and reserved via SimplePay or Barion.
- Multilingual reach: Magyar + English + Deutsch is essential for Budapest tourists and Sopron-Győr cross-border traffic.
Pages You Should Have
A solid pharmacy site includes:
- Kezdőlap (live nyitvatartás + on-duty badge)
- Rólunk (pharmacists, diploma, MGYK membership)
- Szolgáltatások (blood pressure, glucose screening, pharmacist consultation)
- OTC catalog (analgesics, vitamins, baby-mother)
- Gyógyászati segédeszköz (orthopaedics, incontinence, NEAK-supported list)
- E-recept and EESZT guide
- Ügyeleti rend and opening hours calendar
- News and health blog (allergy season, flu)
- Adatkezelési tájékoztató (GDPR + Infotv.) + ÁSZF
- Kapcsolat (Google Maps + WhatsApp + phone)
Features You Should Offer
- EESZT info widget: Step-by-step on how to fetch an e-recept with TAJ and e-személyi.
- Ügyelet lookup: Postcode search shows the nearest on-duty pharmacy.
- SimplePay + Barion + OTP SimplePay: OTC online reservation, payment and házhozszállítás (medicine excluded).
- Google Business sync: Reviews mirror to the site; hours stay in sync.
- SSL + cookie consent: NAIH-compliant cookie banner.
- Mobile-first design: 73 percent of Hungarian pharmacy traffic is mobile; Core Web Vitals are guaranteed.
Packages and Prices
ZunaPro pharmacy plans cover single shops (egy patika), chains (lánc) and specialist patikalánc + medical stores at three tiers.
| Package | Annual Price | Who It Fits |
|---|---|---|
| Kezdő | ~79.000 Ft évente | Village or district single pharmacy |
| Üzleti | ~199.000 Ft évente | Budapest or county-seat pharmacy with OTC catalog |
| Prémium | ~359.000 Ft évente | Pharmacy chains, medical-aid shops, EESZT integrated |
All plans include ÁFA. Domain fees depend on the extension (.hu, .com, .eu); we quote the exact price on application.
Pharmacy is a sensitive profession; your site must inform patients without crossing MGYK red lines. ZunaPro, with a team that knows the Magyarország market, delivers fast, compliant and trustworthy pharmacy websites.