Which payment methods will my Hungarian customers see at checkout?

Your store leads with SimplePay through OTP, the default choice for Hungarian shoppers, alongside the Barion mobile wallet, Stripe for cards, K&H mobilbank for bank transfers and PayPal. Everything runs in HUF inside one checkout flow with no extra development needed.

How is ÁFA and e-invoicing handled?

The platform applies the 27% standard ÁFA plus the 18% and 5% reduced rates automatically by product category. Every sale is reported to NAV Online Számla in real time from your very first order, so your NAV filing stays clean and invoices are issued fully compliant.

How do shipping and returns work?

Labels print automatically for Magyar Posta (MPL), GLS Hungary, DPD Hungary and Foxpost lockers. Under the 45/2014 distance-selling decree your buyer has a 14-day right of withdrawal, and the return workflow plus template wording ship with the store ready to use.

Is legal and data-protection compliance included by default?

A GDPR / NAIH cookie banner, privacy policy and impresszum (footer imprint) are built in. Your Kft. or Egyéni vállalkozó details are placed in the footer, NAV Online Számla is connected, and the groundwork for EKAER reporting on qualifying shipments is in place.

How long is launch, what is included, and how is it priced?

Typical setup runs 5–10 business days and includes the theme, product upload, SimplePay and Barion connection, NAV Online Számla integration and the GDPR/NAIH configuration. It is a monthly subscription with no hidden setup fee, and Zunapro takes no transaction commission.

Do you support multi-currency, multi-language, local SEO and marketplace sync?

HUF is the primary currency with EUR available as secondary, and the store runs bilingually in Hungarian and English. Local SEO is tuned for Budapest and Debrecen, and product and stock sync with eMAG, Vatera and Árukereső is managed from a single panel.

E-Commerce Site Hungary

Launching E-commerce in Hungary

Despite eMAG's dominance, Hungarian D2C brands have real headroom — but only if you respect four non-negotiables: a fully Magyar-language storefront, SimplePay card payments, an utánvét (cash-on-delivery) option, and automated NAV Online Számla invoice transmission.

Platform Choice: Shoprenter vs WooCommerce vs Magento

Shoprenter is Hungary's home-grown SaaS leader and ships native integrations for NAV Online Számla, SimplePay, GLS and Magyar Posta. WooCommerce paired with the Hungarian plugin ecosystem (WooCommerce NAV plugin, SimplePay for WooCommerce, GLS for WooCommerce) is the most flexible stack. Magento 2 fits B2B+B2C hybrid models. Shopify works cross-border but needs third-party connectors for NAV.

Shoprenter — HUF 14k–55k/month, NAV + SimplePay native.
WooCommerce HU stack — ~HUF 8k/month, open-source, flexible.
Magento 2 — HUF 80k+/month, multi-store, B2B-ready.
Shopify cross-border — €29–299/month, requires NAV connector.

Payments: SimplePay First, Barion for Digital

SimplePay (OTP Bank's PSP) processes ~60% of Hungarian card e-commerce at ~1.4% MDR. Add Barion for gaming, digital downloads or subscriptions — EU-passported, with strong wallet UX. Stripe + PayPal close the cross-border gap.

Cash-on-Delivery (utánvét) Is Still 25% of Orders

Skipping utánvét in checkout is an instant ~20% revenue cut, particularly in rural Hungary and 50+ demographics. ZunaPro pre-wires Magyar Posta MPL and GLS Hungary utánvét flows: COD amount, settlement schedule, refusal handling, NAV invoice on dispatch (not on collection).

NAV Online Számla Auto-Transmission

The instant a customer hits "Place Order", an ÁFA-compliant invoice (27% / 18% / 5%) must transmit to NAV. The workflow: order-created event → invoice generator → NAV 3.0 XML conversion → PKI-signed REST POST → transaction-ID stored against order → PDF emailed to buyer.

GDPR + NAIH Compliance

Hungary's data-protection authority, NAIH (Nemzeti Adatvédelmi és Információszabadság Hatóság), actively enforces GDPR. Your privacy policy, cookie banner and ROPA documentation must be in Hungarian and reflect both EU and NAIH-specific guidance (subject-access requests, data retention, breach reporting in 72 hours).

Carrier Mix and Returns

Default B2C combination: GLS Hungary (door-to-door), Foxpost (lockers, HUF 990), Magyar Posta MPL (utánvét). The EU Consumer Rights Directive's 14-day cooling-off period is fully baked into Hungarian consumer expectations — most stores offer 30-day free returns.

Professional E-Commerce Store for Hungary

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Everything Your E-Commerce Needs

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