Skroutz: Greece's dominant marketplace
Skroutz is the undisputed leader of Greek e-commerce, operating as both a price comparison engine and a full marketplace. With over 8 million monthly unique visitors and more than 4,500 active merchants, Skroutz captures a massive share of Greek online shopping traffic. For any business looking to sell online in Greece, Skroutz is the essential first channel to consider.
How Skroutz works
Skroutz operates on two models. The traditional model is price comparison: merchants maintain their own e-shops, and Skroutz lists their products with prices, redirecting customers to the merchant's website to complete the purchase. The newer model is Skroutz Marketplace, where merchants can sell directly through Skroutz with integrated checkout, payment processing and even fulfillment services.
Getting started as a merchant
- Merchant account: Register at merchants.skroutz.gr with your business details (AFM, company name, contact information)
- Product feed: Provide an XML or CSV product feed that Skroutz can crawl regularly. The feed must include product name, price, availability, category, image URL and a link to your product page
- Technical integration: Install the Skroutz Analytics tracking code on your e-shop for conversion tracking and performance reporting
- Approval: Skroutz reviews your shop for quality, reliability and customer service standards before activating your listing
Skroutz Marketplace
Launched in recent years, Skroutz Marketplace allows sellers to process orders directly through the Skroutz platform. This model handles payment collection, offers buyer protection, and provides Skroutz-branded shipping labels via partner carriers (primarily ACS Courier). Marketplace orders benefit from the trusted Skroutz checkout experience, which can significantly boost conversion rates compared to redirecting users to an external shop.
Fees and commissions
For the price comparison model, Skroutz charges on a cost-per-click (CPC) basis. Average CPCs range from €0.05 to €0.30 depending on the product category and competition level. For the Marketplace model, commissions typically range from 3% to 12% of the sale price depending on the category, plus payment processing fees. There is no monthly subscription fee for the basic price comparison model, making it accessible for businesses of all sizes.
Optimization tips
Competitive pricing is critical on Skroutz, as products are displayed sorted by price by default. Maintaining accurate stock availability, offering fast shipping (ideally next-day), and collecting positive reviews are key factors for success. Skroutz also offers promotional tools such as sponsored placements and featured listings for increased visibility. Ensuring your product data feed is accurate, complete and regularly updated is fundamental to good performance on the platform.
Zunapro provides full Skroutz integration: product feed management, order synchronization, analytics tracking and ongoing optimization for maximum visibility and sales on Greece's largest marketplace.
