🏨 Hotel & Tourism Website — France
The French hospitality market — shaped by ATOUT France classification, the Code du tourisme and a steady flow of international travellers — makes a strong, conversion-focused website indispensable. Cutting the 15-20% commission paid to Booking, Expedia and Hotels.com starts with a fast, multilingual direct booking site. Zunapro builds GDPR-aligned, RGAA-aware hotel websites for properties across Paris, Lyon, Nice, Bordeaux, Marseille and the Côte d'Azur.
Why a Dedicated Website in France?
- Escape OTA commissions: A direct booking engine recovers the 15-20% kept by Booking and Expedia on each reservation.
- ATOUT France classification: Star rating and SIRET must appear in mentions légales, aligned with Code du tourisme article L311.
- RGPD and CNIL compliance: Cookie consent, guest data retention and form notices must follow CNIL guidance to avoid fines.
- Multilingual reach: French, English, German, Spanish, Italian and Chinese hreflang tags unlock European and Asian inbound travel.
- Avis-Vérifiés and Google reviews: Verified review widgets visibly lift booking conversion.
- Mobile-first Core Web Vitals: Most reservations happen on mobile; LCP and CLS scores directly influence Google ranking.
Which Pages Should the Site Have?
A solid French hotel website typically includes:
- Home (featured rooms, offers, quick booking widget)
- Rooms and suites (gallery, price table, amenities)
- Direct booking engine with calendar and payment
- Restaurant, spa and onsite services
- Destination guide (Paris, Provence, Côte d'Azur, Alsace)
- Special offers and packages (honeymoon, weekend escape)
- Events, seminars and wedding bookings
- Photo gallery and 360° virtual tour
- Verified guest reviews
- Contact, mentions légales and privacy policy
Which Features Are Essential?
- Direct booking engine: Commission-free reservations integrated with PMS.
- Channel manager sync: Real-time inventory across Booking, Expedia and Airbnb to prevent overbooking.
- French payment stack: CB Carte Bleue, PayPal, Apple Pay, Google Pay, SEPA, Alma and Klarna installments.
- Multi-currency display: EUR, USD, GBP and CHF for international guests.
- GDPR-compliant CRM: Double opt-in newsletter and loyalty automations.
- Virtual tour and 360° media: Particularly impactful for boutique and design hotels.
Packages and Pricing
Zunapro France hotel packages scale from rural gîtes to urban 5-star properties. Annual prices include French TVA at 20%.
| Package | Annual Price | Best For |
|---|---|---|
| Starter | ~199€ par an | Chambres d'hôtes, small B&Bs and gîtes |
| Business | ~499€ par an | 3-4 star hotels and boutique properties |
| Premium | ~899€ par an | 4-5 star hotels, spa resorts and chains |
All packages include TVA. Domain pricing depends on the extension and is quoted clearly during onboarding.
If you want to move guests off Booking.com and capture direct revenue, talk to the Zunapro team — most French properties go live within 7 days, fully multilingual.