Местные маркетплейсы
- Amazon.es
- Miravia
- El Corte Inglés
- PcComponentes
- Carrefour.es
- AliExpress Plaza
- Worten
- Leroy Merlin ES
- Fnac ES
- Zalando
- Etsy
- Decathlon Marketplace
- Temu
Building E-commerce for Spain: Bizum, Redsys and Inditex-Grade Mobile UX
Spanish online shoppers have had their mobile checkout expectations shaped by Zara, Mango, Desigual and Massimo Dutti for over a decade. Launching into Spain in 2026 with an "average Shopify theme" guarantees conversion loss before the cart page even renders. This playbook walks through Shopify Plus vs PrestaShop ES, the Bizum bank-rail integration, Redsys TPV gateway, Aplazame and Sequra BNPL, AEPD-compliant consent and the mobile-first checkout optimisation work that wins in Spain.
Platform Choice: Shopify Plus vs PrestaShop ES
Spain is PrestaShop's spiritual home — the platform is French in origin but the Spanish community is enormous. More than 80,000 active PrestaShop ES stores; PrestaShop Day Barcelona is an annual flagship. As a result, native modules for Bizum, Redsys, Correos and SEUR are most mature inside PrestaShop. Mid-market merchants frequently default to it without much thought.
Shopify Plus is the better choice for fast-growing DTC brands above €50k monthly revenue — especially since the official Bizum × Shopify connector launched in 2024, which removed the historical gap. WooCommerce remains popular in the long-tail but underperforms on Core Web Vitals and mobile experience compared with PrestaShop and Shopify.
Bizum at Checkout: Up To 18% Conversion Lift
Bizum was co-founded by BBVA, Santander, CaixaBank, Sabadell and 30+ other Spanish banks as a P2P mobile rail; from 2022 it has been integratable into e-commerce checkout. With 25M+ active users in 2026, it is the only legitimate payment route for the large segment of Spanish shoppers who refuse to type a card number on mobile.
- Bizum merchant fee: 0.4-0.7% (roughly one-third of card fees)
- Single-tap mobile confirm — phone number + bank-app push
- No 3DS friction, chargeback rate is one-sixth of cards
- Default basket cap €1,000, premium category €2,000
- Refunds settle in under 24 hours
Redsys TPV: Spain's Card Network Backbone
Around 75% of Spanish card transactions route through Redsys. Visa, Mastercard, Maestro and Servired all sit behind it; PSD2 Strong Customer Authentication is handled inside the native Redsys 3DS flow. You can use Redsys indirectly through Stripe or Adyen, but contracting directly with an acquirer bank (BBVA, CaixaBank, Sabadell) typically saves 0.3-0.5 percentage points on take-rate — meaningful at scale.
Contract turnaround is 3-5 business days; KYC requires the NIF-IVA, the IAE epígrafe (business activity code), an opening balance sheet and a domain-bound SSL check. The "Redsys oficial" PrestaShop module is maintained by the platform itself. On Shopify Plus the cleanest path is via Stripe or Sequra wrappers.
Aplazame, Sequra, Klarna: The Spanish BNPL Map
Spanish BNPL is a three-way split: Aplazame (owned by Wizink Bank, domestic, strong in tech and fashion), Sequra (domestic, leader in payment guarantee, 5,000+ merchant base) and Klarna (international, growing fast in luxury and furniture). On baskets between €100 and €500 the impact is unambiguous — conversion uplift averages 12-19%.
| BNPL | Merchant fee | Terms | Decision | Strongest category |
|---|---|---|---|---|
| Aplazame | 2.5-4.5% | 3-36 months | 30 s | Fashion + tech |
| Sequra | 2.9-5.9% | Pay-later 7-30 d, 3-12 instalments | 15 s | Risk-sensitive categories |
| Klarna ES | 2.8-5.5% | 30 days or 3 splits | 25 s | Luxury + furniture |
Mobile Checkout: The Inditex Standard
Zara's checkout finishes in under 38 seconds — once the free-shipping threshold is hit it takes three taps. Competitors who cannot match that bleed conversion. Target PageSpeed Mobile 92+, LCP below 2.1 s and CLS below 0.05; the LCP element must be the hero product image. AMP is unnecessary — Next.js + Cloudflare CDN + edge caching reach the same numbers.
RGPD, LOPDGDD and AEPD-Compliant Cookie Banners
Spain layers LOPDGDD (its national implementation) on top of the EU GDPR. The AEPD (Agencia Española de Protección de Datos) is among Europe's most active enforcers and fines €30,000-€150,000 for cookie banners that don't place the "accept" and "reject" buttons at the same visual prominence. ZunaPro's consent module matches the AEPD 2023 guidance to the letter: only functional cookies default on, equal-weight buttons for marketing.
Rebajas, Día de Reyes and Black Friday Calendar
Spain's Rebajas (twice-yearly sales) are legally regulated and run from 7 January and the first week of July. Día de Reyes (6 January) is the primary gifting day — Christmas itself is centred on family meals. Black Friday and Cyber Monday have been adopted at scale over the past five years and now exceed December GMV in tech and fashion categories. ZunaPro's promotional calendar module manages inventory and price waves automatically across these three peaks.