Selling on Amazon Spain 2026: Account Setup, FBA Spain, SII Real-Time VAT & Seller Strategies

1. The Amazon.es Landscape in 2026

To sell on Amazon Spain effectively, you have to understand how it grew, where it sits in the Spanish retail mix, and why its competitive moat is widening even as competitors invest heavily.

From a 2011 Soft Launch to Spain's #1 Marketplace

Amazon entered Spain in September 2011 with the launch of amazon.es — initially as a books-and-media storefront. Within 18 months it expanded to electronics, home and toys, and by 2014 had opened its first Spanish FC in San Fernando de Henares (Madrid, MAD4). The strategic inflection point was 2017, when Amazon opened two mega-FCs simultaneously: El Prat de Llobregat (Barcelona, BCN1) serving Catalonia, and Illescas (Toledo, MAD9) serving central and southern Spain.

Independent retail surveys (Kantar, EAE Business School, Statista) have ranked Amazon.es as Spain's #1 online destination since 2019, ahead of El Corte Inglés online, AliExpress España, PcComponentes and Carrefour.es. Amazon Prime España passed 5M members in 2022 and surpassed 8M in 2026.

Market Share and the Competitive Set

By 2026 Amazon.es captures roughly 30–35% of Spain's broader online retail market. Its closest competitors operate in narrower niches: El Corte Inglés (heritage department store, fashion + beauty), AliExpress España (low-ticket cross-border), PcComponentes (Murcia-born tech), Miravia (Alibaba lifestyle, launched 2022), and Carrefour.es / Worten / MediaMarkt.es as retailer-led marketplaces. None offers what Amazon.es does: a single integration opening five EU marketplaces (ES + DE + FR + IT + NL), Pan-EU FBA distribution from Spanish stock, and the highest organic traffic per ASIN of any platform in Spain.

2. Account Setup — Amazon Seller Central Europe (ES)

One Seller Central Account, Five EU Marketplaces

Amazon.es is not a stand-alone Seller Central account — it is part of Amazon Seller Central Europe, the unified European portal at sellercentral-europe.amazon.com. A single registration unlocks all five EU marketplaces: amazon.es, amazon.de, amazon.fr, amazon.it and amazon.nl. List on any subset; Amazon's Build International Listings (BIL) tool replicates ASINs across marketplaces automatically.

Individual vs Professional Account

Amazon.es offers two seller plans. Individual — no monthly subscription, but you pay €0.99 per item sold on top of referral fees; suitable for under 40 items per month, with no advertising access and no Buy Box eligibility. Professional — €39/month subscription (excluding IVA) replacing the per-item fee; required for Buy Box eligibility, Sponsored Products ads, A+ Content, Brand Stores, bulk listing tools and FBA integration. The maths breaks even at exactly 40 units of additional sales — anyone planning FBA or 40+ units/month should choose Professional.

Required Documents — The Spanish Verification Stack

To register an Amazon Seller Central Europe account that will sell on amazon.es, you need: NIF / CIF (Spanish tax ID for entities or self-employed); Modelo 036 / 037 AEAT census declaration confirming intracommunity VAT (NIF-IVA); EU VAT number (ROI) registered via Modelo 036 for VIES verification; Spanish IBAN (or cross-border SEPA); credit card for the monthly subscription; DNI / NIE / Passport for beneficial-owner KYC (one identity document per owner above 25% ownership); and a utility bill or bank statement (≤90 days old) as proof of address. Amazon's Spanish KYC team performs a "verificación por videollamada" for higher-risk applications and non-resident sellers; the call is conducted in Spanish or English.

Non-Resident and Non-EU Sellers

Foreign sellers (Turkish, UK post-Brexit, US, Chinese) can sell on amazon.es with one of the following structures: Spanish branch (sucursal) — fastest, requires NIE for directors; Spanish SL (Sociedad Limitada) — €3,000 minimum capital, 1-3 weeks at Registro Mercantil; EU VAT representative — fiscal representative based in Spain handling IVA filing (mandatory for non-EU sellers using Spanish FBA); or OSS only for cross-border B2C below local-establishment thresholds.

3. FBA Spain — Fulfillment Centres in Madrid, Barcelona & Beyond

The Spanish FC Network

Fulfillment by Amazon Spain (FBA España) is the fastest path to Buy Box eligibility, Prime badge and 24-hour delivery promise. Amazon operates four major Spanish fulfillment centres in 2026:

• MAD4 — San Fernando de Henares (Madrid): Amazon's first Spanish FC, operational since 2012, ~80,000 m². Serves Greater Madrid + central plateau.
• MAD9 — Illescas (Toledo): opened 2017, ~140,000 m². Mega-FC handling bulky inventory for central + southern Spain.
• BCN1 — El Prat de Llobregat (Barcelona): opened 2017, ~60,000 m². Catalonia, Mediterranean coast and Aragón.
• ONA1 — Onda (Castellón): opened 2020, ~210,000 m² — largest Spanish FC. Valencia, Murcia, eastern Andalusia.
• Sortation + delivery stations: Murcia, Sevilla, Zaragoza, A Coruña, Málaga — last-mile densification for Same-Day Prime in 30+ cities.

Inbound — Shipping Inventory to FBA Spain

The inbound flow is essentially identical to other Amazon EU marketplaces, with Spanish-specific details: (1) create a shipment plan in Seller Central (Amazon assigns the destination FC); (2) label units with FNSKU barcodes (Spain restricts commingled inventory more than DE); (3) choose Amazon Partnered Carrier (UPS / DHL Spain) for discounted inbound or any 3PL; (4) for non-EU origin (China, UK, Turkey, US) include EORI ES number, commercial invoice and Spanish-language product description for AEAT customs; (5) reconciliation at MAD9 / ONA1 typically takes 24–72 hours from FC receipt to "Available" status.

FBA Spain Fees in 2026

FBA Spain fees mirror the broader EU schedule but in EUR, adjusted annually each January. Fulfillment fees per unit start at ~€2.93 for a small letter envelope and scale to €7.94+ for standard parcels (with surcharges for apparel labels and oversize). Monthly storage runs ~€26/m³ Jan–Sep, rising to ~€36/m³ Oct–Dec peak; long-term storage surcharges apply to stock aged 271+ days. Worth knowing: Small and Light España (discounted fulfillment for items <500g and <€11), FBA Subscribe & Save España (recurring delivery with referral-fee discounts), FBA Donations (donate near-expiry stock to Banco de Alimentos instead of paying disposal).

4. Pan-EU FBA — Spain as a Distribution Hub

What Pan-EU FBA Actually Does

Pan-European FBA is the most powerful programme in the Amazon EU stack — and the single biggest reason to use Spanish FBA. When enrolled, you authorise Amazon to physically redistribute your inventory across EU fulfillment centres at no extra fulfillment cost. A unit shipped to ONA1 Onda might be transferred to a German FC (e.g. DUS2 Dortmund) if demand warrants; a MAD9 Illescas unit might move to MXP5 near Milan ahead of Italian Prime Day. The benefits stack: local Prime badge in 6+ countries (ES, DE, FR, IT, PL, NL; CZ/SE depending on enrolment), lower per-unit fulfillment fees (units ship from the FC closest to the buyer), higher Buy Box win-rate and conversion lifts of 20–40% versus EFN.

VAT Implications — Be Ready Before You Enrol

Pan-EU FBA triggers local VAT registration obligations in each country where your stock is physically stored. A Spanish-based seller enrolling typically needs VAT numbers in: Spain (ES NIF-IVA), Germany (DE Steuernummer + USt-IdNr.), France (FR TVA intracommunautaire), Italy (IT Partita IVA), Poland (PL NIP-EU), Czech Republic (CZ DIČ) if CZ included, and Netherlands (NL Btw-nummer). Amazon's VAT Services on Amazon can handle multi-country registrations and monthly filings for a flat fee per country; alternatively engage a pan-EU advisor (Avalara, Hellotax, Taxually).

EFN vs CEP vs Pan-EU — Which Programme to Choose

• EFN (European Fulfillment Network) — stock stays in Spain only; cross-border orders ship from Spain. No extra VAT registrations, but cross-border fees are high and delivery slower (no local Prime badge).
• CEP (Central Europe Programme) — stock distributed across DE / PL / CZ only. Useful for German-centric strategies.
• Pan-EU FBA — full EU distribution. Mandatory once cross-border volume justifies VAT-compliance overhead — typically above €100K/year in cross-border GMV.

5. SII — Spain's Real-Time VAT Reporting Mandate

What SII Is and Why It Matters

SII — Suministro Inmediato de Información — is Spain's real-time VAT reporting system, operated by the AEAT (Agencia Estatal de Administración Tributaria). Launched 1 July 2017, it was one of the first nationwide near-real-time VAT regimes in the EU and became the model for similar systems in Hungary, Italy and France. Under SII, taxpayers electronically submit detailed VAT registry data to the AEAT within a strict 4-business-day window from invoice issuance (sales) / booking (purchases). Records are submitted as SOAP/XML messages to the AEAT web service endpoint and immediately validated against VAT rules, VIES (intra-EU VAT numbers) and the Spanish census.

Who Is in Scope

SII is mandatory for: taxpayers above €6,010,121.04 annual turnover (the "Gran Empresa" threshold); taxpayers under the monthly VAT refund regime (REDEME); VAT groups (Grupos de IVA) under the special consolidation regime; and voluntary enrolees (many mid-sized sellers opt in to streamline AEAT audits).

From 2026 the AEAT is extending SII-style obligations to a broader pool of professional sellers via the Verifactu / sistemas informáticos de facturación framework (Real Decreto 1007/2023 and Orden HAC/1177/2024). Although technically distinct from SII, Verifactu requires every invoice issued by qualifying software to be either transmitted to the AEAT in real-time or signed with cryptographic integrity records — effectively bringing SII-grade traceability to all Spanish marketplace sellers.

What You Have to Submit

For each transaction, SII requires registry blocks (Libros Registro): Libro Registro de Facturas Expedidas (issued invoices — invoice number, date, customer NIF, base imponible, IVA breakdown by rate, Recargo de Equivalencia where applicable); Libro Registro de Facturas Recibidas (received supplier invoices for deductible IVA); Libro Registro de Bienes de Inversión (capital goods register); and Libro Registro de Operaciones Intracomunitarias (intra-EU acquisitions and dispatches — the bridge to VIES).

How Zunapro Handles SII

Zunapro's SII module is certified for the AEAT SOAP/XML web service. The moment an Amazon.es order is invoiced — B2C consumer or B2B Amazon Business — Zunapro builds the SII XML payload, signs with your AEAT digital certificate (FNMT or Camerfirma) and submits well inside the 4-business-day window. The AEAT acknowledgement (Código Seguro de Verificación) is stored against the order for complete audit trails. For Amazon Business Spain orders, the same record is paired with the Facturae 3.2.2 e-invoice (next section).

6. Facturae — Spain's Structured B2B e-Invoice Format

What Facturae Is

Facturae is Spain's national structured electronic invoice format, defined by the Ministry of Economic Affairs and Digital Transformation and the AEAT. Current schema is Facturae 3.2.2, an XML format with embedded XAdES electronic signature. The B2G submission portal is FACe (Punto General de Entrada de Facturas Electrónicas) at face.gob.es.

B2G Mandate Since 2015 — B2B Mandate Coming in 2026

Facturae has been mandatory for invoices to Spanish public administrations (B2G) since 15 January 2015 under Law 25/2013 for amounts above €5,000. Every Spanish municipality, autonomous community and central-state ministry receives invoices via FACe. The transformative change for marketplace sellers arrives under Ley 18/2022 (Crea y Crece), which mandates electronic invoicing for all B2B transactions between Spanish businesses. Phased rollout per implementing regulations:

• Phase 1 (2026) — taxpayers with annual turnover above €8 million must issue B2B invoices electronically
• Phase 2 (12 months later) — all other taxpayers must comply
• Accepted formats — Facturae 3.2.x XML, UBL 2.1, CII (CEFACT), EDIFACT; Facturae is the de-facto Spanish default
• Status reporting — recipients must report invoice status (accepted, rejected, paid) back through the platform within tight windows

Amazon Business España and Facturae

Amazon Business España is Amazon's B2B marketplace serving Spanish companies, freelancers, autónomos, universities and public bodies. Amazon Business orders require a Facturae-compatible invoice — Amazon surfaces it for buyer download, and AEAT-side reporting must align with SII registry entries. Zunapro generates Facturae 3.2.2 XML automatically for every Amazon Business Spain order, signs with the seller's qualified certificate, registers it in the Libro de Facturas Expedidas, and submits both the SII record (AEAT) and Facturae XML (FACe for B2G, direct delivery for B2B) from a single order-fulfilment hook.

7. IVA — The Four Spanish VAT Rates & Marketplace Implications

The 21% / 10% / 4% / 0% Stack

Spain operates four IVA (Impuesto sobre el Valor Añadido) rates in 2026, regulated by Law 37/1992 (Ley del IVA) and continuously updated by the General State Budget:

• 21% — General rate (tipo general): the default for virtually all marketplace SKUs. Electronics, fashion, footwear, beauty, home, sports, toys, alcohol, software, digital services.
• 10% — Reduced rate (tipo reducido): hospitality services (restaurants, hotels), passenger transport, certain agricultural products, some food & beverages, residential construction, sports events, eyeglasses and contact lenses.
• 4% — Super-reduced rate (tipo superreducido): staple foods (bread, milk, eggs, cheese, fruit, vegetables), books (print and e-books since 2020), newspapers, magazines, medicines for human use, vehicles and prosthetics for people with disabilities, social housing.
• 0% — Zero rate (exenciones with right to deduct): exports outside the EU, certain intra-EU supplies (entregas intracomunitarias) to VAT-registered businesses, international transport, vessels, aircraft.

Canary Islands, Ceuta and Melilla — Outside IVA Territory

Three Spanish territories sit outside the EU IVA system. The Canary Islands use IGIC (Impuesto General Indirecto Canario) with rates of 0%, 3%, 7% (general), 9.5%, 15% and 20% — shipping from peninsular Spain to the Canaries is treated as an export for IVA, and IGIC is charged on import. Ceuta and Melilla use IPSI (Impuesto sobre la Producción, los Servicios y la Importación) with the same export treatment. Amazon.es supports delivery to all three but tax treatment differs; Zunapro auto-routes the correct IVA / IGIC / IPSI logic by destination postal code.

Marketplace Facilitator Rules — Who Collects IVA

Since 1 July 2021 (EU VAT e-commerce package), Amazon acts as "deemed supplier" for certain transactions and collects IVA at point of sale: B2C imports under €150 from non-EU sellers (Amazon collects via IOSS); EU intra-community B2C distance sales by non-EU established sellers above OSS thresholds (Amazon collects via OSS); and Spanish-established sellers selling B2C to Spanish consumers — seller collects and remits IVA themselves via Modelo 303 and Modelo 390.

AEAT Modelos You Will Use

Modelo 303 — quarterly (or monthly under REDEME) IVA self-assessment. Modelo 390 — annual IVA summary, due 30 January. Modelo 349 — intra-EU recapitulative statement (monthly or quarterly). Modelo 369 — OSS declaration. Modelo 232 — related-party operations. Modelo 036 / 037 — census declaration / activity changes.

8. AEPD & RGPD — Spain's Highest-Fine Data Protection Regime

The AEPD — Europe's Toughest DPA

The Agencia Española de Protección de Datos (AEPD) is Spain's data-protection supervisory authority, established by Organic Law 15/1999 and refounded under the LOPDGDD — Organic Law 3/2018 (Spain's national implementation of GDPR / RGPD). The AEPD ranks among the EU's most active and highest-fine-issuing DPAs, with annual sanction totals in the hundreds of millions of euros and individual fines reaching the GDPR maximum of €20M or 4% of global turnover.

What Marketplace Sellers Have to Handle

For Amazon.es sellers, the practical RGPD checklist: identify the controller relationship (Amazon is controller for marketplace shopper data, but you become a controller the moment you take a B2C contact off-marketplace — Facturae invoice email, returns email, newsletter); maintain a Registro de Actividades de Tratamiento (RAT) per GDPR Article 30; publish Spanish-language privacy notices in storefront, post-purchase emails and Facturae invoices; sign Data Processing Agreements (DPAs) with every processor (Zunapro, courier, accountant, VAT-services provider); respond to ARCO-POL rights (Acceso, Rectificación, Cancelación, Oposición, Portabilidad, Limitación) within 30 days; and notify the AEPD within 72 hours of any breach above the risk threshold.

Other Spanish Consumer Protection Pillars

• 14-day right of withdrawal (Derecho de desistimiento) — distance sales must accept return without reason (Royal Legislative Decree 1/2007 — TRLGDCU)
• 2-year statutory warranty (Garantía legal) — for goods purchased from 1 January 2022 onwards, per EU Directive 2019/771
• Junta Arbitral de Consumo — voluntary arbitration system; some marketplaces require adhesion

Sectoral Registers — RAEE, SIG, REACH, CE

RAEE (Residuos de Aparatos Eléctricos y Electrónicos — Spanish WEEE) is mandatory for any seller introducing electronics, operated via SIG (Ecolec, Ecoasimelec, Ambilamp). SIG de envases (Ecoembes / Ecovidrio) covers packaging waste — mandatory for all packaged goods. REACH covers chemicals (cosmetics, cleaning, paints). CE marking is required for regulated categories (toys, electrical, PPE, machinery) with inspections at customs and post-market.

9. Días Rebajas, Black Friday & Prime Day — The Spanish Peak Calendar

Two Statutory Sale Seasons

Unlike most EU countries, Spain has two officially recognised national sale seasons, codified in regional commercial regulations (each of the 17 Comunidades Autónomas sets dates within a national framework). Rebajas de invierno (Winter Sales) typically run 7 January through mid-February (Madrid and Cataluña often extend into early March), driving fashion, footwear, beauty and electronics demand right after Reyes (6 January) gift-giving. Rebajas de verano (Summer Sales) typically run late June through end of August, strongest in fashion, sports, swimwear, garden and home cooling. Although Amazon.es is not legally bound by Comunidad-set rebajas dates, Spanish shoppers carry the "rebajas mindset" — ASINs that hold full price during rebajas often see sharp dips in Buy Box win-rate as competitors discount aggressively.

Black Friday and Cyber Monday — A 2010s Import That Reshaped Spanish Retail

Black Friday landed in Spain around 2012-2013 (initially via Amazon and MediaMarkt) and grew into a multi-day event covering the entire last week of November plus Cyber Monday. By 2026 Black Friday Spain typically generates €3-4B+ in single-week e-commerce sales, with Amazon.es taking the lion's share. Practical seller implications: FBA inbound deadlines are early November to qualify for Black Friday badges and Prime delivery; Strikethrough Price eligibility is enforced based on 30/90/180-day historical price (no artificial markups); and Sponsored Products CPC inflates 2-3× during Black Friday week, so lock in budgets early.

Prime Day, Big Deal Days & Other Amazon Events

Prime Day — typically second or third week of July, 48-hour Prime-member event, strong in tech and kitchen. Prime Big Deal Days — October Prime exclusive, Black Friday ramp-up. El Buen Fin — informal mid-November pre-Black Friday warm-up. Día de los Enamorados (14 February), Día de la Madre (first Sunday of May), Día del Padre (19 March) — gifting spikes. Vuelta al cole (back-to-school) — August through early September, stationery and electronics.

Competitive Promotions — Día Sin IVA & El Corte Inglés Beauty Days

Spanish offline retailers run distinctive promotional levers Amazon sellers must benchmark against: MediaMarkt's Día sin IVA (retailer absorbs the 21% IVA, effective ~17.36% discount, runs 4-6 times per year; Amazon.es typically counters with category Lightning Deals); El Corte Inglés "8 Días de Oro" (eight-day mass-discount run twice yearly); and category-focused El Corte Inglés Beauty Days / Tech Days.

10. Buy Box ES, Brand Registry & Commission Structure

Buy Box (Oferta Destacada) — Where 80% of Sales Live

On every Amazon.es product page, the "Oferta destacada" (Featured Offer / Buy Box) is the default "Comprar ya" button. Multiple sellers may offer the same ASIN; Amazon's algorithm picks one to occupy the Buy Box at any given moment, and that seller captures roughly 80%+ of conversions on that listing. Buy Box-winning factors in approximate weight order: delivered price (competitive vs current Buy Box and historical baseline); fulfillment method (FBA / Prime carries a strong boost; SFP comparable when active); account health (Order Defect Rate <1%, Late Shipment Rate <4%, Cancellation Rate <2.5%); shipping speed (same-day/next-day wins ties); inventory depth (enough stock to cover expected demand); and feedback rating (~95%+ over 365 days for premium categories). Zunapro's repricer integrates with the Amazon SP-API, monitoring competitor prices and Buy Box state every few minutes and adjusting offers within seller-defined floors and ceilings.

Brand Registry España — Build a Defensible Brand

Amazon Brand Registry is essential for long-term equity on Amazon.es. Requirements: an active registered trademark via one of OEPM (Oficina Española de Patentes y Marcas — Spanish national mark), EUIPO (European Union Intellectual Property Office, Alicante — EU trademark) or WIPO (Madrid Protocol international, designating Spain or the EU); text, image or text+image marks are accepted (smell / sound marks are not); submit the trademark registration number in the Brand Registry application; verification by Amazon's IP team typically takes 5-10 business days. Once approved, Brand Registry unlocks A+ Content (rich product pages), Brand Store (multi-page storefront), Sponsored Brands / Sponsored Display ads, Brand Analytics (search-term reports, market-basket analysis), Manage Your Customer Engagement (brand-followers email marketing) and Project Zero counterfeit-removal tools.

Amazon.es Commission Structure 2026

Amazon.es applies category-based referral fees. The schedule mirrors other Amazon EU marketplaces with minor Spanish-specific adjustments:

On top of referral fees, Professional Sellers pay the ~€39/month subscription (excluding IVA), plus FBA fulfillment and storage if you opt into FBA. Sponsored Products / Brands / Display CPC spend is purely optional — but for competitive categories in 2026 it is increasingly a Buy Box-defence necessity rather than a growth lever.

Spain-Specific Fees and Adjustments

Variable Closing Fee: fixed €0.81 per media item sold (books, music, DVDs, video games). Refund administration fee: Amazon retains 20% of the referral fee (up to €5) when a refund is processed. Apparel return surcharge: additional ~€0.30+ per return on FBA Apparel items with high return rates. High-Volume Listing Fee applies to inventories of 1.5M+ ASINs (rare for most sellers).

Amazon.es Commission Comparison Table — Top Categories 2026

Quick reference for the most-listed Amazon.es categories, with each category's referral-fee headline:

Category	Referral Fee	Minimum Fee	Notes
Consumer Electronics	7%	€0.30	TVs, monitors, headphones, speakers
Computers	7%	€0.30	Laptops, desktops, components
Large Appliances	7% (above €300) / 15%	€0.30	Split rate based on item price
Books / Music / DVD	15%	€0.30	Plus €0.81 variable closing fee
Home & Kitchen	15%	€0.30	Furniture has separate 10% rate above €200
Toys & Games	15%	€0.30	Compliance: CE + EN71
Sports & Outdoors	15%	€0.30	Bicycles: separate rate
Beauty	8% (≤€10) / 15% (>€10)	€0.30	Luxury beauty separate gated category
Apparel / Fashion	15.45%	€0.30	Apparel return surcharge applies
Shoes, Handbags, Sunglasses	15.45%	€0.30	Strict size-chart requirements
Jewellery	20% (≤€250) / 5% above	€0.30	Gated category
Watches	16% (≤€1500) / 5% above	€0.30	Gated above €500 typically

Reading the table: the cheapest categories on Amazon.es are large-ticket electronics and computers (7%) — but referral fees alone don't tell the full margin story. FBA fees, the ~€39/month subscription, Sponsored Products CPC and the implicit cost of Buy Box price competition matter as much or more.

How to Start Selling on Amazon.es — 2026 Step-by-Step

1. Choose Your Legal Entity

Autónomo (self-employed) — fastest path, ~€80/month social-security base, ideal for testing. Sociedad Limitada (SL) — €3,000 minimum share capital, 1-3 weeks at Registro Mercantil; standard for growing sellers. Spanish branch (sucursal) — for foreign entities seeking presence without full SL. EU entity + OSS — cross-border B2C only, paired with marketplace facilitator IVA.

2. AEAT Registration — Modelo 036 / NIF-IVA / ROI

Whichever entity you choose, file Modelo 036 (Declaración Censal) with the AEAT to: activate VAT registration (NIF-IVA); enrol in the Registro de Operadores Intracomunitarios (ROI) for intra-EU operations; activate the Régimen General de IVA (alternative special regimes such as Recargo de Equivalencia apply rarely on marketplaces); and obtain a digital certificate (FNMT or Camerfirma) for SII and Facturae signing.

3. Open Amazon Seller Central Europe

Register at sellercentral-europe.amazon.com with the documents listed in Section 2. Allow 5-10 business days for KYC; expect a video-verification call for new sellers.

4. Activate SII (If Required) and Facturae

If your turnover crosses the SII threshold (or you opt in voluntarily), activate the SII suministro in the AEAT sede electrónica and provision the SOAP/XML web-service certificates. Set up your Facturae 3.2.2 signing — Zunapro provisions both flows from a single AEAT certificate upload.

5. Plan Your FBA Inbound

Decide between EFN, CEP and Pan-EU FBA based on your cross-border ambitions (see Section 4). Generate your first shipment plan in Seller Central; the most common first inbound destinations from Spain are MAD9 (Illescas) and ONA1 (Onda).

6. Connect via Zunapro (10-Minute Integration)

1. Sign in to Zunapro and open the Spain module
2. Connect Amazon Seller Central Europe via SP-API — single OAuth flow unlocks ES / DE / FR / IT / NL
3. Upload your AEAT digital certificate — Zunapro provisions SII and Facturae from the same cert
4. Map your master catalog — Zunapro auto-suggests Amazon category mappings and IVA rate per ASIN
5. Configure FBA inbound — define which ASINs go to which FCs; enable Pan-EU FBA if desired
6. Go live — first SP-API sync completes in roughly 10 minutes for a 1,000-SKU catalog

Amazon Spain Seller FAQ — 2026