Spain's e-commerce market surpassed 75 billion euros in revenue during 2024, establishing itself as the fourth largest market in the European Union. E-commerce penetration now reaches 76 percent of Spanish internet users, and the upward trend continues. For sellers, choosing the right marketplaces is a strategic decision that determines both reach and profitability.
Amazon.es: the undisputed leader
With over 25 million unique monthly visitors, Amazon.es dominates the Spanish landscape. Commissions vary between 7 and 15 percent depending on the category, with additional FBA fees of 2.70 to 5.90 euros per unit. Prime eligibility is a differentiating factor that can multiply sales significantly. Amazon offers powerful advertising tools including Sponsored Products, Sponsored Brands and Amazon DSP. The Brand Registry program protects intellectual property and unlocks features like A+ Content and Amazon Stores. For most e-commerce businesses entering Spain, Amazon.es should be the first marketplace to establish presence on.
El Corte Inglés Marketplace
El Corte Inglés opened its marketplace to external sellers in 2022 and has grown rapidly since. Its audience is premium, with an average order value higher than Amazon's. Commissions range from 10 to 18 percent depending on the category. The strongest categories are fashion, beauty, home, electronics and gourmet food. The trust that Spanish consumers place in the El Corte Inglés brand is an asset that few marketplaces can match, making it particularly valuable for brands seeking to position themselves in the mid-to-high segment.
PcComponentes
Spain's leading technology and electronics specialist, PcComponentes attracts over 8 million monthly visitors with a loyal customer base known for high purchase intent. Commissions are competitive at 5 to 12 percent. Beyond technology, the platform has expanded into home, sports and garden categories. Its marketplace is open to professional sellers with quality products and competitive pricing. The platform's strong reputation in the tech segment makes it essential for electronics sellers.
Miravia: Alibaba's bet on Spain
Launched in 2022 by Alibaba Group, Miravia focuses on fashion, beauty, lifestyle and home. It has rapidly captured a young audience aged 18 to 35 through aggressive marketing campaigns and promotional discounts. Commissions are competitive to attract sellers during this growth phase. For fashion and beauty brands, Miravia represents an opportunity to reach a demographic segment that is harder to access on other marketplaces.
Multi-marketplace strategy
The key to success in Spanish e-commerce is channel diversification. Zunapro enables management of Amazon.es, El Corte Inglés, PcComponentes and Miravia from a single dashboard, synchronizing inventory, pricing and orders in real time.
