Jófogás Integration: API, Jófogás Pro & Classifieds+B2C Trade

About Jófogás: History, Ownership & Market Position

Foundation and Timeline (2010 – Today)

Jófogás launched in 2010 in Budapest as the Hungarian flagship of Schibsted Hungarian Classifieds, a regional unit of the Norwegian media conglomerate Schibsted ASA. Within three years it overtook every legacy Hungarian classifieds site (including the apród.hu and használtcucc.com generation) to become the country's dominant horizontal marketplace for cars, real estate, electronics and second-hand goods. In 2019, Schibsted spun out its international marketplaces business into Adevinta ASA and Jófogás (alongside Marktplaats, Leboncoin, Subito, Kleinanzeigen, Mobile.de and Skroutz-adjacent assets) was transferred to the new entity. Adevinta is listed on the Oslo Stock Exchange under ticker OSL:ADE.

Today Jófogás operates a hybrid model: free classifieds (C2C) for private sellers and Jófogás Pro for businesses — a paid B2B/professional tier that brings inventory management, branded shop pages, REST API access, bulk upload and performance analytics. Sister platform Ingatlan.com, also under Adevinta Hungary, dominates the real estate vertical and shares cross-listing infrastructure with Jófogás for property ads.

Jófogás Ownership Structure (2026)

• Adevinta ASA (OSL:ADE) — Parent group, Oslo-listed; took over Schibsted Marketplaces in 2019
• Permira & Blackstone Consortium — Acquired Adevinta in 2024 take-private transaction
• eBay Inc. — Historical strategic shareholder via 2020 Adevinta–eBay Classifieds combination
• Schibsted ASA — Founding shareholder; retains minority stake in Adevinta
• Adevinta Hungary Kft. — Local operating entity, Budapest HQ; also operates Ingatlan.com

Position in Hungarian E-commerce

Jófogás is the largest horizontal classifieds and C2C marketplace in Hungary by every measurable metric — monthly active users, listing volume, category coverage and Pro merchant base. Its closest domestic competitor, Vatera, operates an auction-and-B2C model closer to early eBay, while Jófogás retains the classic Craigslist-style classifieds layout with strong cars and real estate verticals. Cross-border alternatives — Amazon.de, eMAG.hu, Alza.hu — focus on new B2C retail and do not compete on used goods, vehicle classifieds or local services where Jófogás is dominant.

Jófogás Marketplace Size and Traffic (2024–2025)

Jófogás has expanded steadily through Hungary's post-2020 second-hand boom, driven by inflation-conscious consumers, the EU's Right-to-Repair tailwind for refurbished electronics and the strong Hungarian appetite for cross-border used-car imports from Germany and Austria. Listing volume and Pro merchant onboarding have grown roughly 15–25% year over year.

Year	Monthly Users	Yearly Listings	Pro Merchants	Dominant Verticals
2020	~2.4M	~14M	3,200	Cars, Electronics
2022	~3.0M	~20M	4,800	Cars, Real Estate, Fashion
2024	3.5M+	25M+	6,000+	Cars, RE, Refurb tech, Furniture
2025 (estimate)	~3.9M	~28M	7,000+	Add: Jobs, B2B services

For B2B sellers, the most compelling pull is the Adevinta network effect: Pro merchants can cross-list inventory from Jófogás into sister platforms Marktplaats (NL), Leboncoin (FR), Subito (IT) and Kleinanzeigen (DE) through unified APIs — a unique CEE-to-Western-Europe expansion route no domestic platform offers.

Opening a Jófogás Pro Shop (2026 Current Rules)

1. Legal and Tax Requirements

To run a Jófogás Pro account you must operate as a registered Hungarian business — sole trader (Egyéni vállalkozó), Kft. (limited liability) or Zrt. (joint-stock). Cross-border EU sellers can register via VIES if they meet Hungarian distance-selling thresholds, but a local representative and Hungarian-language listings are strongly recommended.

• Hungarian business registration (Cégbíróság certificate or vállalkozói igazolvány)
• Active VAT number (ÁFA-szám) and NAV registration
• NAV Online Számla connection (mandatory for Pro invoicing)
• Hungarian IBAN bank account for payouts and bank-transfer orders
• Authorised signatory documentation (aláírási címpéldány)
• Trademark certificate (required for branded categories — cosmetics, electronics, fashion)
• EKAER number for road-freight goods movements above the value threshold

2. Jófogás Pro Application

Pro accounts are requested at www.jofogas.hu/pro. The Pro team reviews documents and category fit; approval typically takes 3–7 business days. On approval you receive your Pro Account ID, API key and merchant token — the three credentials needed to connect Zunapro and start automated listing sync.

📥 Official Jófogás Pro Registration jofogas.hu/pro — free registration, 3–7 business days approval →

3. Listing Rules and Content Standards

Jófogás enforces consistent listing quality, especially on Pro accounts where shop reputation is publicly visible:

• Title: 30–100 characters, item + key spec (year/model/size); no all-caps or spam keywords
• Photos: minimum 600×600 px, up to 10 photos per listing, watermarks discouraged
• Description: minimum 100 characters; Hungarian preferred (EN optional secondary)
• Category mapping: Jófogás category ID + structured attributes (make, model, year, condition)
• Condition: New / Used / Refurbished / For parts — required field
• Price: HUF only; EUR/USD accepted in some Pro categories with auto-conversion
• Location: postcode + city; affects search ranking for "near me" buyers

Jófogás Pro Subscription & Fees (2026)

Unlike commission-based marketplaces, Jófogás runs primarily on a subscription + paid-boost model. Private listings remain free (with optional paid bumps), while Pro accounts pay a monthly subscription scaled by category and listing volume. No revenue commission is taken on most categories — sellers keep 100% of the sale price.

Net margin maths: Sale price − Jófogás Pro subscription (amortised per listing) − Paid boost cost (optional) − Shipping / handling − Cost of goods − 27% VAT = Net profit. Because Jófogás takes no per-transaction commission on most categories, the platform is unusually margin-friendly for refurbished electronics, used cars and high-ticket furniture — Zunapro's pricing module flags any listing that breaks your minimum-margin threshold.

Jófogás Pro API Integration — Technical Details

The Jófogás Pro API is a RESTful interface that lets approved Pro merchants programmatically sync listings, stock, prices, messages, orders and shop settings between their ERP/PIM/storefront and Jófogás. Base URL: https://api.jofogas.hu/pro/v1/merchants/{merchantId}/

API Authentication

The Jófogás Pro API uses Bearer Token authentication. Your merchantToken is passed in the Authorization: Bearer <token> header. Tokens are long-lived but rotatable from the Pro dashboard; rotate every 6–12 months as a security hygiene practice. API requests also require the X-Api-Key header containing your apiKey.

Main Endpoint Categories

• Listings API — create, update, delete, pause, republish; category & attribute mapping
• Inventory API — stock and price sync (bulk endpoint, max 100 listings / request)
• Orders API — order list, status transitions (reserved, paid, shipped, delivered, cancelled)
• Messages API — buyer-seller chat sync; webhook callback on new messages
• Shipping API — Magyar Posta, GLS Hungary, DPD Hungary, FAN Courier, Foxpost label generation
• Invoicing API — NAV Online Számla connection, invoice issuance, credit notes
• Webhooks — push notifications for new orders, message events, listing status changes

Rate Limits and Error Handling

The Jófogás Pro API rate limit is roughly 10 requests per second per merchant token, with bulk endpoints metered separately. When exceeded the API returns 429 Too Many Requests. Common error codes: 400 (invalid listing payload), 401 (auth failure / rotated token), 403 (category not permitted on current Pro plan), 404 (category or listing not found), 500 (Jófogás system error — safe to retry). Zunapro's connector handles exponential-backoff retries, idempotent re-publish and a dead-letter queue out of the box.

Bulk Listing Upload — Catalog Sync to Jófogás

Bulk listing upload publishes hundreds or thousands of items from your storefront catalogue, supplier feed or ERP into your Jófogás Pro shop in a single operation. For car dealers running 200+ vehicles, refurbishers cycling weekly iPhone inventory or furniture wholesalers, manual entry is unworkable — bulk sync is the only viable path.

Supported Feed Schemas

Zunapro's Jófogás module ingests catalogue data via multiple formats:

• productMainId — primary product code (groups variants where applicable)
• title, brand, model, year, condition
• categoryId (Jófogás taxonomy), attributes (make/model/year/mileage/colour)
• quantity, price (HUF), vatRate (27%/18%/5%)
• shippingMethods (Magyar Posta / GLS / Foxpost / pickup)
• images (1–10 URLs), description (Hungarian preferred)
• location (postcode + city)

From Supplier Feed to Jófogás

For Pro merchants sourcing from B2B suppliers (Hungarian refurbishers, German used-car auctions, Polish furniture wholesalers), Zunapro's feed module:

1. Reads the supplier feed URL (hourly or daily cron)
2. Learns category mapping (first mapping is manual, then automated)
3. Normalises brands, models and condition flags across feeds
4. Adds margin + Pro subscription amortisation to derive listing price
5. Tracks supplier stock — out-of-stock items are auto-paused on Jófogás
6. Publishes to Jófogás Pro via API with idempotency guards

Jófogás Shipping & Fulfillment — No Warehouse Required

Unlike Amazon FBA, Allegro One Box or similar fulfillment programmes, Jófogás does not operate fulfillment warehouses. The platform's roots are in classifieds, where the dominant delivery model is meet-in-person — especially for cars (≈80% of vehicle sales), real estate (100%), large furniture and high-value electronics buyers who prefer to inspect before paying.

Shippable Categories — Supported Carriers

For smaller items where shipping is practical (refurbished phones, fashion, books, smaller electronics), Zunapro integrates the full Hungarian carrier set directly into the Jófogás Pro order flow:

• Magyar Posta — national postal operator; broadest rural coverage, MPL parcel service for B2C
• GLS Hungary — strong B2C performance; ParcelShop pickup network and next-day delivery
• DPD Hungary — competitive on weight tiers, predictable B2B routes, Pickup point network
• FAN Courier — CEE regional operator with strong Hungary-Romania cross-border lanes
• Foxpost — Hungary's leading parcel locker network; ideal for high-volume Pro merchants seeking low-touch delivery

Cost Comparison (2026 Indicative, Domestic HU)

• Magyar Posta MPL: HUF 1,200–2,500 per parcel up to 5 kg
• GLS Hungary: HUF 1,500–2,800 per parcel; next-day standard
• DPD Hungary: HUF 1,400–2,700 per parcel; volume discounts above 100/month
• Foxpost locker: HUF 990–1,790 per parcel; cheapest tier, locker-to-locker

For cars, motorcycles and real estate, in-person handover at the seller's location remains standard; Zunapro provides reservation status (#JF-72481) and ID-document checklists rather than shipping labels for these verticals.

Pro Shop Performance Score and Cancellation Rules

Jófogás scores each Pro shop on a 1–10 scale based on response time, fulfillment reliability and buyer satisfaction. The score directly affects listing visibility, "Verified Pro" badge display and eligibility for premium placement campaigns. Key factors that depress the score:

• Cancellation rate — out-of-stock cancellations are the largest penalty; >2% triggers a warning, >5% can pause the Pro account
• Response latency — buyer messages must be answered within 24 hours (12h on Auto/Premium tier)
• Shipping delay — orders not handed to carrier within 2 business days incur a score deduction
• Buyer rating — sustained below 4.0 stars triggers a Pro team account review
• Listing accuracy — repeat complaints about condition mismatch (e.g., "B-grade sold as A-grade") are heavily penalised

Zunapro's automatic multi-channel stock sync cuts cancellation risk by ~90%. The moment an item sells on your own website, on another Adevinta marketplace or on a parallel channel, the corresponding Jófogás listing is paused or quantity-decremented within 3–5 seconds.

Paid Boosts, Promotions and Smart Pricing

Jófogás Boost & Promotion Tools

• Top Ad (Kiemelés) — pins your listing to category top for 7/14/30 days (HUF-based)
• Bump-up (Felfrissítés) — re-surfaces an aging listing to the search top
• Highlight (Kiemelt háttér) — coloured background in search results for higher CTR
• Gallery photo — adds your hero image to category gallery widgets
• Pro Banner — shop-level branded banners on category and search pages (Premium tier)

Smart Pricing (Repricer)

For categories with intense competition — refurbished phones, used cars in popular trim levels, common furniture brands — the Zunapro repricer monitors competing Jófogás Pro listings and adjusts your price in seconds, never dropping below your minimum-margin threshold. It also rebalances boost spend across listings based on conversion ROI rather than calendar bumps.

NAV Online Számla E-Invoicing Integration (Hungarian Tax Compliance)

Every Pro merchant on Jófogás must issue invoices through the Hungarian tax authority's NAV Online Számla system — both for B2C orders (where customers request an invoice for warranty / reimbursement) and for all B2B transactions. Manual invoicing is impractical above ~50 orders / month; automation is essential. Hungarian VAT applies as standard 27%, with reduced rates of 18% (certain foods, hotel) and 5% (books, baby formula, medicines).

Zunapro's NAV Online Számla module:

• Issues invoices automatically the moment a Jófogás order is confirmed
• Connects via NAV-approved technical providers and sends XML directly to NAV Online Számla 3.0
• Generates auto credit notes (helyesbítő számla) for returns and refunds
• Produces monthly VAT (ÁFA) summary reports compatible with your accountant's workflow
• Emails and SMS-delivers PDF invoices to the buyer in Hungarian or English
• Handles 14-day consumer withdrawal (elállási jog) and 2-year warranty (jótállás) workflows for new goods

Shipping Integration — Magyar Posta + Adevinta-Grade Routing

Jófogás Pro orders default to seller-chosen shipping. Zunapro's multi-carrier module evaluates Magyar Posta, GLS Hungary, DPD Hungary, FAN Courier and Foxpost in real time for each order, selecting the cheapest qualifying option that meets the buyer's delivery preference (locker, home delivery, business address). Labels are auto-generated, tracking numbers pushed back to Jófogás, and buyer notifications sent in Hungarian + English.

For cross-border sales into sister Adevinta marketplaces — Marktplaats (NL), Subito (IT), Leboncoin (FR), Kleinanzeigen (DE) — Zunapro orchestrates international labels via the same carrier integrations plus DHL / GLS pan-EU routes.

Returns and Buyer-Seller Dispute Handling

Because Jófogás supports both C2C (no statutory returns) and B2C Pro sales (14-day consumer withdrawal mandatory), return policy varies by listing type. For Pro shops, EU consumer law applies: buyers have 14 days from delivery to withdraw without justification on most goods. Hidden defects (rejtett hiba) on used items remain the seller's responsibility under Hungarian Civil Code even after the 14-day window.

Standard Jófogás Pro Return Flow:

1. Buyer opens a return request from the Pro shop's order page (within 14 days for new goods)
2. Seller approves the return; Zunapro generates a return-shipping label (carrier of choice)
3. Item arrives at seller; inspection within 3 business days
4. On approval, refund is initiated back to the buyer's original payment method
5. Zunapro auto-issues a credit note (helyesbítő számla) and files it to NAV Online Számla

Cars, real estate and high-value collectibles are typically sold under "as inspected" terms with in-person handover and signed transfer paperwork — Zunapro provides templated handover checklists for these verticals.

Jófogás Integration with Zunapro — 4-Step Setup (10 Minutes)

1. Enter your Jófogás Pro credentials — In the Zunapro panel, go to Marketplace → Jófogás and paste your Pro Account ID, API key and merchant token from the Jófogás Pro dashboard.
2. Connect your storefront — Out-of-the-box connectors for Shopify, WooCommerce, Magento, PrestaShop, OpenCart and custom REST/GraphQL APIs. Paste the API URL and access key; categories auto-discover.
3. Category mapping wizard — Drag-and-drop your storefront categories onto the Jófogás taxonomy. AI suggestions cover ~85% of mappings instantly; you confirm the rest in minutes.
4. First sync — Listings, stock, prices, messages, orders, shipping labels and NAV Online Számla invoices all start flowing. Within 10 minutes, your Jófogás Pro shop is fully managed from the Zunapro panel.

Jófogás Integration — Frequently Asked Questions (FAQ)