Árukereső Integration: Marketplace API, Price Comparison & Centralized Sales

About Árukereső: History, Ownership and Market Position

Founding and Evolution (2002 – Today)

Árukereső.hu was launched in 2002 in Budapest by a group of Hungarian internet entrepreneurs, originally as a pure CPC-bid price comparison service connecting Hungarian webshops with bargain-hunting consumers. Through the 2000s it became the default product-research starting point for Hungarian online shoppers, particularly in tech-heavy verticals. In 2018, Norwegian classifieds and marketplaces conglomerate Adevinta ASA (listed on the Oslo Stock Exchange as OSL:ADE) acquired Árukereső as part of a broader CEE consolidation strategy, slotting it alongside its other European assets.

Adevinta operates one of the largest portfolios of online marketplaces in Europe. Árukereső sits in the same family as Marktplaats (Netherlands), Leboncoin (France), Subito (Italy) and the technology platform also powering Skroutz-style comparators across Southern Europe. This cross-border network gives Árukereső access to shared price-intelligence, anti-fraud and ad-tech infrastructure rarely available to standalone local comparators.

Árukereső Ownership Structure (2026)

• Adevinta ASA (OSL:ADE) — 100% parent organisation since 2018; listed on Oslo Børs
• Permira & Blackstone consortium — Indirect ultimate owners of Adevinta following the 2024 take-private transaction
• Local Hungarian management team — Operational leadership based in Budapest
• Sister brands inside Adevinta network — Marktplaats (NL), Leboncoin (FR), Subito (IT), Kleinanzeigen (DE), Jófogás (HU classifieds)

Position in the Hungarian E-Commerce Market

Árukereső holds an effectively unrivaled position as Hungary's #1 product discovery surface. According to the Hungarian Central Statistical Office (KSH) and independent media-monitoring reports, more than half of Hungarian online shoppers consult Árukereső before purchasing electronics, white goods or DIY products. Its CPC comparator model historically dominated category leaders such as Electronics, Home Appliances, Beauty, Fashion, Auto and DIY; the direct marketplace launched on top of this discovery flow now competes head-to-head with Emag.hu and Alza.hu for checkout share.

Árukereső Traffic, GMV and Merchant Base (2024–2025)

While Árukereső does not publish official sales statistics with the same granularity as listed marketplaces, Adevinta's investor relations disclosures and Hungarian industry surveys give a consistent picture: the platform's combined CPC comparator and direct marketplace GMV reached approximately €280M in 2024, growing in the high single digits despite a softer macro environment in Central Europe.

Year	Hungary GMV (EUR)	Monthly Visitors	Active Merchants	Model Split
2020	~€180M	3.8M	4,500	95% CPC / 5% Marketplace
2022	~€230M	4.5M	5,500	85% CPC / 15% Marketplace
2024	~€280M	5M+	6,000+	70% CPC / 30% Marketplace
2025 (estimate)	~€310M	5.3M	6,500	60% CPC / 40% Marketplace

The most important macro trend is the steady shift from pure CPC click-out revenue toward direct on-platform checkout. As Árukereső converts its comparator audience into marketplace buyers, sellers who only run the legacy CPC feed lose share against competitors who also enable the Marketplace API — making a unified integration like Zunapro the standard B2B SaaS pattern in Hungary.

Opening an Árukereső Merchant Account (2026 Rules)

1. Legal and Fiscal Requirements

To sell on Árukereső as a Hungarian-resident merchant you must have an active Hungarian VAT registration handled by the National Tax and Customs Administration (NAV). EU sellers can also onboard via cross-border setup, but in either case NAV Online Számla enrollment is mandatory for any invoice issued to a Hungarian buyer.

• Hungarian tax number (or valid EU VAT ID for cross-border merchants)
• Company registration extract (Kft., Zrt. or sole proprietor / EV)
• Authorised signatory documents
• Hungarian bank account or SEPA-capable IBAN for settlements
• NAV Online Számla technical user with API credentials
• EKAER number where road-haulage thresholds apply for B2B logistics
• Trademark registration in protected categories (cosmetics, food supplements, children's products)

2. Merchant Application Process

You register at www.arukereso.hu/merchant. Approval typically takes 7–14 business days, during which the Árukereső compliance team verifies your VAT status, webshop URL, return policy and Hungarian-language consumer information page. Once approved you receive a Merchant ID, OAuth 2.0 client_id and client_secret, plus access to the developer documentation at developers.arukereso.hu.

📥 Official Árukereső Registration arukereso.hu/merchant — free registration, 7–14 business days approval →

3. Listing and Content Rules

Árukereső is unusually strict on content quality because its core value proposition to consumers is reliable price comparison — so listings must map cleanly to canonical product entities:

• Title: brand + model + key spec; 50–150 characters; no marketing fluff
• GTIN / EAN barcode: effectively required — matches listing to canonical product page
• Images: white background, minimum 1000×1000px, max 8 photos, no watermarks
• Hungarian-language description: minimum 200 characters, HTML allowed
• Category and attributes: Árukereső taxonomy ID + structured attributes (color, capacity, dimensions)
• CE / WEEE / REACH compliance markers on relevant tech and chemical SKUs
• Content score 80+ required for marketplace eligibility

Árukereső Commission Rates (2026)

Árukereső operates a dual revenue model that confuses many first-time international sellers: the legacy CPC bid comparator charges per click-out, while the newer direct marketplace charges category-based commission on completed orders. Add Hungarian VAT at 27% on top of the platform fee, plus shipping and a per-merchant premium subscription, and the effective take rate looks very different from headline numbers. Below are the three practical bands:

Net margin formula: Sale price − Commission − 27% VAT (where applicable) − CPC bid spend − Shipping cost − Cost of goods − Premium subscription = Net profit. The Zunapro pricing module calculates this per SKU per channel and refuses to publish listings below your minimum margin threshold — including a CPC bid optimiser that caps blended CAC on the comparator side.

Árukereső API Integration — Technical Reference

The Árukereső Marketplace API is a RESTful interface that lets merchants programmatically synchronise products, stock, prices, CPC bids, orders, shipments and returns with the Árukereső platform. The base URL is https://api.arukereso.hu/marketplace/ and full developer documentation is published at developers.arukereso.hu.

API Authentication

The Árukereső Marketplace API uses OAuth 2.0 client-credentials flow. You exchange your client_id and client_secret at the /oauth/token endpoint for a bearer access token, which is then sent in the Authorization: Bearer <token> header of subsequent requests. Tokens typically expire after one hour; Zunapro refreshes them automatically.

Main Endpoint Groups

• Products API — Create, update and retire SKUs; map to Árukereső canonical product pages via GTIN
• Inventory API — Stock and price synchronisation; bulk endpoint supports up to 100 SKUs per request
• Bids API — Read and update per-category CPC bids for the comparator engine
• Orders API — List marketplace orders, update fulfilment status, attach tracking numbers
• Shipments API — Generate carrier labels for Magyar Posta, GLS Hungary, DPD Hungary, FAN Courier and Foxpost
• Returns API — Process the 14-day statutory withdrawal and 2-year jótállás warranty claims
• Settlements API — Reconcile payouts, commissions, CPC spend and premium subscription
• Webhooks — Push callbacks for new orders, status changes and dispute events

Rate Limits and Error Handling

The Árukereső Marketplace API enforces per-merchant rate limits in the order of a few requests per second, with bulk endpoints recommended for any catalog above 500 SKUs. Excess requests return 429 Too Many Requests with a Retry-After header. Common error codes: 400 (invalid payload), 401 (token expired), 404 (GTIN not matched to canonical product), 409 (CPC bid below floor), 500 (transient platform error — retry with exponential backoff). The Zunapro integrator handles retries, backoff, idempotency keys and a dead-letter queue out of the box.

Árukereső XML / CSV Feed — Bulk Catalog Sync

Alongside the Marketplace API, Árukereső accepts XML and CSV product feeds for the CPC comparator side of the business. This is the legacy ingestion path most Hungarian webshops have used historically — and remains the fastest way to onboard a catalog of tens of thousands of SKUs from suppliers or distributors.

Árukereső-Compatible Feed Schema

The essential fields in an Árukereső-compatible product feed:

• productMainId — Parent SKU grouping variants
• manufacturer, title, mpn, stockCode, gtin (EAN/UPC)
• categoryId (Árukereső taxonomy) plus attributes (capacity, color, size)
• quantity (stock), price (HUF, gross), vatRate (27 / 18 / 5)
• cpcBid, deliveryTime, shippingCost
• images (1–8 absolute URLs), description (Hungarian, HTML)

Supplier Feed → Árukereső Pipeline

Hungarian distributors typically expose their catalog as a daily XML or CSV feed. Zunapro's feed module:

1. Reads the supplier feed URL (hourly or daily cron)
2. Learns category mapping (first mapping manual, then automatic via ML suggestions)
3. Normalises attributes (manufacturer naming, units, language)
4. Applies pricing rules (markup, commission, VAT, CPC bid)
5. Tracks supplier stock — out-of-stock items are auto-deactivated to protect merchant score
6. Pushes to Árukereső via Marketplace API or feed endpoint

Árukereső Fulfillment — 3PL-Only Model

Unlike Amazon FBA, Allegro One or Emag FBE, Árukereső does not operate its own warehousing or fulfilment centres. The platform's 3PL-only model means every merchant ships from their own warehouse or a contracted third-party logistics partner. This keeps platform fees low but pushes operational responsibility — including SLA compliance, returns handling and damage liability — onto the seller.

Carrier Network

• Magyar Posta — national postal carrier; mandatory option for rural Hungary coverage
• GLS Hungary — dominant B2C parcel carrier; next-day to most addresses
• DPD Hungary — strong urban network with predictive 1-hour delivery windows
• FAN Courier — fast-growing CEE network with cross-border Romania/Hungary capability
• Foxpost — Hungarian parcel-locker network; lowest cost option for sub-2kg parcels

Operational Implications for Sellers

• SLA discipline — Árukereső expects label generation within 24 hours and delivery within 3 working days
• Returns handling — the 14-day statutory withdrawal right (EU Consumer Rights Directive transposed into Hungarian law) is mandatory; sellers bear return shipping for defective items
• 2-year warranty (jótállás) — Hungarian law extends mandatory warranty to two years on most durable goods; track serial numbers and warranty dates per SKU
• Multi-carrier strategy — splitting volume across Foxpost (lockers) + GLS (home delivery) reduces blended cost by 18–25%

Merchant Score, Cancellation Rate and Buy Box

Árukereső scores every merchant on a 1–10 scale, factoring into both organic visibility and Buy Box allocation on shared product pages. The main negative drivers:

• Cancellation rate — out-of-stock cancellations are penalised most heavily; above 2% triggers a warning, above 5% risks suspension
• Late shipment — orders not handed to the carrier within the promised window
• Return rate — beyond normal category baseline (fashion 25%+ tolerated, electronics expected under 8%)
• Customer reviews — must stay above 4.0 stars; Hungarian buyers leave detailed reviews
• Response time — buyer messages must be answered within 24 hours during working days

With Zunapro's real-time stock sync you reduce cancellation risk by ~90% — every sale on your webshop, Emag, Alza or any other connected channel decrements Árukereső inventory in 3–5 seconds via the Marketplace API.

CPC Bids, Premium Subscription and Smart Pricing

Árukereső Promotion Surfaces

• CPC Bid Comparator — pay per click-out to your webshop; bid auction per category drives ranking
• Premium Merchant Subscription — monthly fee unlocking trust badge, priority placement and reduced commission tier on direct marketplace
• Sponsored product placements — top-of-results paid slots inside the comparator
• Cross-network display — Adevinta-wide retargeting via the Marktplaats / Leboncoin / Subito ad-tech stack

Smart Pricing (Repricer)

Because Árukereső is a price comparator at its core, the Buy Box auction is brutally transparent — buyers literally see your price next to every competitor on the same canonical page. The Zunapro repricer module monitors competitor prices on the canonical product page in near-real time and adjusts within the bounds of your minimum margin and target CPC blended CAC — never dropping below the price floor you configure.

NAV Online Számla and Hungarian Tax Compliance

Every Hungarian VAT-registered seller must transmit invoice data in real time to NAV Online Számla, the Hungarian tax authority's mandatory e-invoicing system. Manual invoicing is operationally impossible at marketplace scale, and any reporting failure attracts steep NAV penalties.

Zunapro's NAV Online Számla module:

• Generates a NAV-compliant XML invoice the moment an Árukereső order is paid
• Submits to NAV Online Számla via the official API with technical-user credentials
• Handles the three Hungarian VAT rates: 27% standard, 18% (basic foodstuffs, hospitality), 5% (medicines, books, new-build housing)
• Auto-issues refund credit notes on returns and re-submits to NAV
• Produces monthly VAT (ÁFA) returns and EU OSS reports
• Emails the PDF invoice to the buyer; archives the original XML for 8 years
• Integrates EKAER road-transport reporting where B2B logistics thresholds are crossed

Shipping Integration — Magyar Posta, GLS, DPD, FAN, Foxpost

Árukereső itself does not operate carriers; instead it expects merchants to publish a transparent shipping matrix per SKU. Zunapro's multi-carrier shipping module selects the optimal carrier per order based on weight, destination postcode and buyer preference — generating Magyar Posta, GLS Hungary, DPD Hungary, FAN Courier or Foxpost labels in a single API call, then pushing tracking numbers back to Árukereső via the Shipments endpoint so buyers see live status inside their Árukereső order page.

Smart carrier allocation typically reduces blended shipping cost by 18–25% versus single-carrier setups, with Foxpost parcel lockers absorbing low-weight urban demand and GLS / DPD covering home delivery in greater Budapest.

Returns, Warranty and Customer Care (Hungarian Consumer Law)

Hungarian consumer law gives buyers 14 calendar days statutory withdrawal from delivery for any reason, plus a mandatory 2-year warranty (jótállás) on most durable goods. Both rights apply uniformly to marketplace purchases regardless of seller location, and Árukereső prominently enforces them.

Standard Árukereső returns flow:

1. Buyer opens a return ticket via the Árukereső order page within 14 days of delivery
2. Carrier (typically GLS or Foxpost) collects or accepts the parcel; cost depends on reason code
3. Returned item reaches the seller's address; merchant inspects within 1–3 working days
4. Merchant accepts / rejects via the Returns API, with reason code stored for NAIH audit
5. On acceptance, refund is initiated automatically to the buyer's payment method within 14 days (NAIH GDPR-aligned data retention applies)

The Zunapro returns module drives this whole flow from one panel: notifications, automatic credit-note invoicing into NAV Online Számla, restocking decisions, and warranty event tracking for the 2-year jótállás window.

Árukereső Integration with Zunapro — 4-Step Setup (10 Minutes)

1. Enter your Árukereső merchant credentials — In the Zunapro panel under Marketplace → Árukereső, paste your Merchant ID, OAuth 2.0 client_id and client_secret.
2. Connect your existing webshop — Out-of-the-box connectors for Shopify, WooCommerce, Magento, PrestaShop, OpenCart and headless setups via REST. Enter API URL + access token.
3. Run the category mapping wizard — Drag-and-drop your webshop taxonomy onto the Árukereső category tree. ML suggestions accelerate this to minutes for catalogs above 1,000 SKUs.
4. Trigger first sync — Products, stock, prices, CPC bids, orders, shipments and NAV invoices begin synchronising automatically. Within 10 minutes your Árukereső storefront is fully managed from Zunapro.

Frequently Asked Questions About Árukereső Integration