Company Formation
GmbH, UG or AG – we guide you through the formation process.
- Commercial register
- Notary coordination
- Business address
Turnkey Solution
E-Commerce & Company Formation in Germany
Your partner for marketplace integration, GmbH setup and digital business processes
From GmbH formation to Amazon.de integration and fulfillment – Zunapro offers a full range of services. Manage eBay, Otto and Zalando from one dashboard.
- ✓ Reply within 24h
- ✓ Free discovery call
- ✓ Fixed pricing, VAT included
How It Works
- 01Step 1
Book a consultation
Our team reviews your project and outlines the best path – whether company formation, marketplace entry or fulfillment setup.
- 02Step 2
Fixed-price proposal
You receive a detailed offer with no hidden fees. Full transparency from day one.
- 03Step 3
Implementation & support
We handle commercial register filing, tax registration and technical integration of your sales channels.
Our Services
From formation to growth: we cover every step of your e-commerce journey.
Marketplace Integration
Amazon.de, eBay, Otto, Zalando – all channels in one place.
- Single product catalog
- Central order management
- Price & stock sync
E-Commerce Website
Professional online shops with SEO and payment integration.
- Shop setup
- SEO optimization
- Payment gateway
E-Invoicing
VAT-compliant electronic invoicing for B2B and B2C.
- B2B & B2C
- Tax-compliant
- Auto-posting
Accounting
Bookkeeping and tax advice for sellers and founders.
- Monthly closing
- VAT returns
- Year-end
Storage & Fulfillment
Warehousing and logistics in Germany and EU.
- Central warehouse
- Same-day shipping
- Returns
Payment Systems
Payment processing for EU and cross-border sales.
- SEPA
- Card payments
- Klarna, PayPal
Cargo Integration
DHL, Hermes, DPD – automatic shipping labels and tracking.
- Label printing
- Tracking updates
- Returns
Virtual Office
Business address and mail forwarding in Germany.
- Registered address
- Mail scanning
- Reception
Virtual Secretary
Professional customer communication and admin support.
- Email & phone
- Appointments
- Correspondence
Marketing & Sales
Strategic advice for growth in DACH and EU markets.
- Channel strategy
- Performance marketing
- Brand building
Strategic Consulting
Tailored plans for EU expansion and scaling.
- EU scaling
- Tax optimization
- Partner network
Business Environment Germany
VAT & Tax
VAT (Umsatzsteuer): Standard 19%, reduced 7% (food, books, etc.)
Corporate tax: 15% plus 5.5% solidarity surcharge
Trade tax: 14–17% depending on municipality
Effective rate for GmbH: circa 29–33% on profits
Legal Forms
- GmbH: Min. capital €25,000 – standard limited company
- UG: €1 min. capital – low-cost entry option
- AG: €50,000 min. – for larger ventures
- KG/OHG: Partnerships, no minimum capital
- Sole trader: No minimum – quick start
Incentives
- EXIST: Grants and loans for innovative start-ups
- KfW Gründerkredit: Low-interest loans for new businesses
- INVEST: Up to 50% co-investment for venture capital
- BAFA: Support for digitalization and consulting
Germany: the essentials of doing business online
Germany is one of Europe's largest e-commerce markets and one of its most regulated, from the Impressum and GDPR to packaging registration, the withdrawal button and B2B e-invoicing. Zunapro builds the online shop, the company website and the marketplace connections for businesses selling in or into Germany, in German and in your own language.
CurrencyEUR (€)
MwSt. · Standard rate19%
Reduced rates7%
Local domain.de
Businesses using the small-business rule (Kleinunternehmerregelung, § 19 UStG) charge no VAT; their prices and invoices show no MwSt., and invoices must refer to the exemption.
Most used payment methods
- PayPal
- Purchase on invoice (Kauf auf Rechnung)
- SEPA direct debit (Lastschrift)
- Credit and debit cards (Visa, Mastercard)
- Klarna
- Apple Pay / Google Pay
- Amazon Pay
- Wero
Main marketplaces
- Amazon.de
- eBay.de
- Otto
- Zalando
- MediaMarkt Marketplace
- Kaufland.de
- Etsy
Main carriers
- DHL
- Hermes
- DPD
- GLS
- UPS
- FedEx
Mandatory pages and compliance
- Impressum (§ 5 DDG)Every commercial website must show company name, legal form, address, managing director, register entry, VAT ID and a fast contact route on an easily reachable legal notice.
- Datenschutzerklärung (DSGVO)A privacy policy must explain every data processing on the site — forms, analytics, payment, hosting — with purpose, legal basis, recipients and retention period under the GDPR.
- Widerrufsbelehrung + Widerrufsbutton (§ 356a BGB)Consumers have a 14-day right of withdrawal; since 19 June 2026 online contracts also need a clearly visible „Vertrag widerrufen“ function throughout the withdrawal period.
- Verpackungsgesetz / LUCIDAnyone shipping packaged goods to German consumers must register in the LUCID packaging register and license that packaging with a dual system; marketplaces must block unregistered sellers.
What Zunapro sets up for Germany
- We set up the checkout the German way: EUR prices including MwSt. (19% or 7% per product), shipping costs shown upfront, a „zahlungspflichtig bestellen“ button and the „Vertrag widerrufen“ withdrawal function.
- Via Stripe we enable cards, SEPA direct debit, Klarna (including pay in 30 days), PayPal, Apple Pay, Google Pay and Wero; other invoice or payment providers we integrate on request.
- We build the legal page structure — Impressum, privacy policy, withdrawal policy and terms (AGB), company details in the footer and a cookie banner that blocks tracking until consent; the wording comes from you or your legal-text provider.
- We connect your Amazon, eBay, Otto, Kaufland and Zalando accounts to one panel, keeping products, stock, prices and orders in sync with your shop.
Germany: frequently asked questions
- Do I need an Impressum on a German website?
- Yes. Under § 5 of the Digital Services Act (DDG), which replaced the TMG in 2024, every commercial website must name the provider, address, legal form, representative, register entry and VAT ID and offer a fast contact route. Missing details are a frequent cause of warning letters (Abmahnungen). We build the page and footer link; you supply the details.
- Which payment methods should a German online shop offer?
- PayPal and purchase on invoice remain the most used online payment methods in Germany, followed by SEPA direct debit and cards, while Klarna, Apple Pay and Wero are growing. Offering at least PayPal, an invoice or pay-later option and cards covers most shoppers. giropay no longer exists, and Sofort is now part of Klarna.
- Do I have to issue e-invoices in Germany?
- For domestic B2B sales, every business must already be able to receive structured e-invoices (XRechnung or ZUGFeRD). Issuing them becomes mandatory in 2027 for companies above the turnover threshold and in 2028 for all; invoices to consumers are not affected. Your accounting or invoicing tool creates them; we connect your order data to the tool you choose on request.
Facts last reviewed: · General information only — not legal or tax advice.
Why Zunapro?
DACH expertise
In-depth knowledge of German tax and commercial law and local marketplaces.
All-in-one
From formation to shipping – we coordinate every step.
Transparent pricing
Fixed packages, no hidden costs.
EU scaling
Ready for expansion into additional EU markets.
LET’S TALK ABOUT YOUR PROJECT
Let’s Talk About Your Project
Tell us about your project – we reply within 24 hours.
- Reply within 24h
- Free discovery call
- Fixed pricing, VAT included
Countries We Serve
Operating with local teams across 12 countries in Europe, the Americas and Asia
Blog – E-Commerce Germany
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