Местные маркетплейсы
- Amazon.fr
- Cdiscount
- Fnac/Darty
- La Redoute
- ManoMano
- Leroy Merlin
- Carrefour.fr
- E.Leclerc
- Zalando
- Etsy
- Temu
Corporate Websites for France: Legal Duties and Sector Patterns
Building a corporate website for France is as much a legal exercise as a design one. The mentions légales page is mandatory by statute, the CNIL cookie rules carry €20M fine exposure, and Loi Toubon mandates French language across commercial content. This article surveys the patterns we use across the most common French verticals: law firms, accountants, notaires, bakeries and restaurants.
Mentions Légales: The Page the Law Requires
The LCEN (Loi pour la Confiance dans l'Économie Numérique, 2004) and the French Commercial Code require every business site to publish: company name, legal form (SAS/SARL), share capital, SIREN/SIRET, RCS city, intra-EU VAT number, president's name, publication director, hosting provider and address, phone, email. Omissions can lead to fines up to €75.000.
- Mentions légales — Legal imprint
- CGV / CGU — General sales / use terms
- Politique de confidentialité — RGPD privacy notice
- Politique cookies — CNIL cookie policy
- Plan du site — Sitemap for accessibility
Cabinet d'avocats: Law-Firm Website
Advertising by French lawyers has been partly deregulated since 2014 but remains governed by the Conseil National des Barreaux (CNB) and the local Ordre des Avocats. The "spécialiste" mention is reserved to bar-certified specialists. The site must publish the lawyer's bar registration number and bar city.
A typical IA: homepage, 4-6 practice-area pages (droit commercial, droit du travail, droit de la famille, droit pénal, droit immobilier, droit fiscal), team, fee policy, contact, blog. SEO focuses on "avocat [city]" + "avocat [specialty] [city]".
Cabinet Comptable: Accounting Practice Site
French chartered accountants ("expert-comptable") belong to the 22.000-member Ordre des Experts-Comptables (OEC). The site must publish the "Tableau de l'Ordre" registration and the DEC (Diplôme d'Expertise Comptable) credentials. Typical service blocks: tenue comptable, paie/RH, fiscalité, audit, conseil création d'entreprise.
Boulangerie and Restaurant: Local Shopfront
The word "boulangerie" is legally protected in France — only artisans who knead and bake on premises may use it (1998 law). For restaurants, the "Fait Maison" label has legal weight (2014). Google Business Profile and a reservation widget (TheFork, Zenchef) are critical to drive same-day visits.
Recommended pages: home, menu (HTML, not PDF, for SEO), reservation, chef/team, gallery, contact, allergens statement (INCO 1169/2011 — 14 mandatory categories).
Notaire: Notary Sites
French notaires are state-appointed "officiers ministériels", part of the 14.500-member Conseil Supérieur du Notariat (CSN). The site must link to the official notaires.fr portal, display the practice's registration number, and maintain an institutional tone rather than commercial advertising.
RGPD Cookie Banner and Accessibility (RGAA)
RGAA 4.1 (Référentiel Général d'Amélioration de l'Accessibilité) is the French accessibility standard, derived from WCAG 2.1 AA and mandatory for public bodies and private firms above €250M turnover. We default to Axeptio or Didomi CMP for cookie consent.
"Made in France" SEO and Hosting
Hosting location matters in France for the broader "souveraineté numérique" debate. OVHcloud (Roubaix), Scaleway (Paris) and Outscale (Dassault Systèmes) are leading sovereign cloud providers. Schema.org LocalBusiness + Organization markup, a Google Business Profile link and a "fr-FR" hreflang are mandatory technical SEO.
Performance, Core Web Vitals and "Numérique Responsable"
France led the EU in 2021 with the Loi REEN (Réduction de l'Empreinte Environnementale du Numérique), the first law to regulate digital's environmental impact. The statute encourages "écoconception" (eco-design): minimise JavaScript payload, ship images in WebP/AVIF, keep the font family count below two, expose a dark-mode option. ADEME (the state energy agency) and GreenIT.fr publish free eco-score tools.
Core Web Vitals (LCP < 2.5s, INP < 200ms, CLS < 0.1) directly impact Google ranking. On 4G mobile, a user in Marseille often experiences LCP 800ms slower than a user in Paris on the same site, which is why OVHcloud CDN edges (Roubaix, Strasbourg, Marseille) matter operationally.
Local SEO and the Pages Jaunes Legacy
French local search behaviour centres on Google Business Profile, but the historical PagesJaunes.fr (Solocal) still attracts 30M monthly visits — heavily skewed to the 45+ demographic. NAP (Name, Address, Phone) consistency must be maintained across 50+ directories: PagesJaunes, Yelp.fr, 118712, MisterMappy, Le Bonbon, Mappy.fr.
For reviews, French consumers trust Avis Vérifiés (Verified Reviews) — the Lille-based Trustpilot equivalent founded in 2012 — more than international platforms. Rich-snippet integration drives stars into search results.
CMS Choice: WordPress, Sanity, Strapi
In French corporate web, WordPress still holds ~43%, with a robust plugin ecosystem (Yoast SEO, WP Rocket, Polylang). Headless CMS is rising fast: Paris-based Strapi open-source, Sanity (Norway) and Contentful (Germany). Static-site generators (Next.js, Hugo, Astro) are common in higher-end builds.
Our Website Package
Zunapro corporate-site builds run on Next.js 14 + Tailwind + Sanity CMS, with Axeptio CMP, RGAA 4.1 accessibility, hosted on OVHcloud Gravelines or Strasbourg. Timeline 3-5 weeks, €3.500-€7.500.
A €250-€450/month maintenance package covers security patches, content updates, performance review and RGPD audit, with a quarterly Lighthouse audit and a half-yearly Avis Vérifiés review summary.