ManoMano Integration: Marketplace API, ManoManoPro & DIY-Garden Centralised Management

About ManoMano: founders, investors and positioning

History and creation (2013 – today)

ManoMano (legal entity Colibri SAS, commercial brand ManoMano Group) was launched in 2013 by Philippe de Chanville and Christian Raisson, both former private equity professionals. The original bet was sharp: an Amazon focused exclusively on DIY and garden, designed for verticals that generalists handle poorly (heavy volumes, technical advice, deep SKU catalogue management). Headquarters have stayed in Paris, in the 2nd arrondissement (Le Sentier).

The fundraising trajectory reflects strong confidence from European and North American investors: Bpifrance, Eurazeo, Aglaé Ventures (Bernard Arnault's holding), then Goldman Sachs and General Atlantic during Series C and D rounds. In 2021, ManoMano crossed the billion-dollar valuation mark and became France's first B2C unicorn to reach this status (joining BlaBlaCar and Doctolib). In 2022, the valuation climbed to €2.6 billion in the round led by Dragoneer.

ManoMano shareholders (2025)

• Philippe de Chanville & Christian Raisson — co-founders and co-CEOs, founder shareholding
• General Atlantic — lead investor in Series C
• Goldman Sachs Asset Management — joined in Series D
• Eurazeo — historic French investor
• Aglaé Ventures (Arnault Group) — minority shareholder
• Bpifrance — public backing of French Tech

Positioning in the online DIY market

ManoMano plays in a category where competition is essentially legacy retail: Leroy Merlin (Adeo), Castorama and Brico Dépôt (Kingfisher). Where these chains capitalise on a physical store network, ManoMano defends a pure digital marketplace approach, with an infinitely broader catalogue (3.6M+ SKUs), a marketplace logic open to specialist sellers, and modern tech (clean REST API, modern dashboard). In the online DIY vertical, ManoMano is the credible challenger to Amazon in France, with a differentiating promise: specialisation. No fashion, no groceries, no consumer electronics — only DIY, garden, home, construction and energy.

ManoMano business volume and scale (2024–2025 figures)

Over the past five years, ManoMano has multiplied its Gross Merchandise Value (GMV) by roughly 5x, driven by organic growth in online DIY and accelerated B2B traction via ManoManoPro. ManoMano's market share in French online DIY is estimated between 8% and 12%, excluding physical retail.

Year	GMV (EUR)	Active customers	Sellers	Countries covered
2019	~ €0.5B	2.5M	1.8K	5
2021	~ €1.2B	7M	3.6K	6
2024	~ €2.5B	10M+	5K+	6
2025 (estimated)	~ €3B	12M	5.8K	6

ManoMano's structural strength lies in a European network effect: a single seller integration opens 6 markets (FR, ES, IT, UK, DE, BE), with local currency and localised logistics. For a French seller specialising in tools or plumbing, it's a natural export ramp.

Opening a ManoMano seller account (2026 rules)

1. Legal and tax prerequisites

ManoMano applies selective curation: the marketplace favours sellers with genuine DIY/garden expertise, clean SKU catalogues and credible shipping capacity (notably for large volumes). Administrative prerequisites are standard for an EU seller:

• Kbis less than 3 months old (or EU equivalent)
• Intra-EU VAT number
• Bank details (RIB) in the company's name for transfers
• Professional liability insurance certificate
• CE conformity declarations for power tools, ladders, PPE, chemicals
• Triman identifier and EPR registration (tools, DIY, garden chains depending on categories)
• Repairability index and AGEC datasheets for relevant categories

2. Seller portal registration

Registration is done from vendeur.manomano.com. ManoMano reviews each file manually; average onboarding time is 7 to 21 business days, longer than generalist marketplaces because curation is real. Once approved, you receive your Seller ID, your API key and your API secret — these three elements feed Zunapro.

📥 Official ManoMano Seller Application vendeur.manomano.com — free application, 7–21 business days approval →

3. Listing creation and editorial rules

ManoMano listings are technical by nature and completeness weighs heavily on visibility:

• Title: brand + reference + key technical attribute (e.g. voltage, power, dimensions)
• Visuals: white background, minimum 1000×1000 px, 3 to 8 photos, lifestyle shots allowed
• Manual / spec sheet: official PDF strongly recommended (Bosch, Atlantic, Stanley, etc.)
• Attributes: EAN/GTIN, package dimensions, weight, energy class if applicable
• CE declaration: mandatory for safety categories (power tools, PPE)
• Repairability index: mandatory for power tools (AGEC law)

ManoMano commissions (2026 grid)

ManoMano commissions range between 8% and 20% depending on the category, plus 20% VAT on the commission itself. On top of that, a seller subscription: €0/month in Basic plan (commissions only) or €60/month excl. VAT in Pro+ plan (access to ManoManoPro B2B, advanced marketing tools, dedicated support). Here are the three main commission bands:

Net margin calculation: Sale price − Commission − VAT on commission − Shipping cost − Purchase cost − AGEC eco-contribution = Net margin. The Zunapro pricing module runs this calculation per product and per category, and blocks any sale below your floor margin.

ManoMano Marketplace API integration — technical details

The ManoMano Marketplace API is a modern REST API that lets sellers programmatically sync products, stock, prices, orders, shipments and returns with ManoMano. Base URL: https://api.manomano.com/seller/. Official documentation: developer.manomano.com.

Authentication

The API uses API key + secret authentication (HMAC or Bearer depending on the endpoints). The apiKey/apiSecret pair is generated in the seller portal and must be stored server-side only (never exposed client-side). No token expiration is enforced, but rotation every 6–12 months is recommended for GDPR / CNIL compliance.

Main endpoint categories

• Products API — creation, updates, category mapping, technical attributes
• Offers API — B2C and ManoManoPro (B2B) price management separately
• Inventory API — stock sync per SKU and per warehouse (bulk: 100 SKUs / request)
• Orders API — listing, statuses, validation, packing slip generation
• Shipment API — Colissimo, Chronopost, XPO, Geodis label creation and tracking submission
• Returns API — return request management (14-day withdrawal right mandatory)
• Settlements API — payouts, commission invoices, accounting reports
• Webhooks — real-time notifications on orders, returns and stock changes

Rate limits and error handling

The rate limit is approximately 10 requests/second per seller account. Beyond that, the API responds 429 Too Many Requests. Common codes: 400 (invalid product data), 401 (authentication), 404 (SKU or category not found), 422 (missing technical attribute — typical on tool listings), 500 (server error, retry). The Zunapro integrator handles exponential retry, DLQ queue and alerts in case of extended blocking.

ManoManoPro: the B2B pillar for tradespeople and construction professionals

Launched in 2018, ManoManoPro is ManoMano's most distinctive growth engine: a B2B marketplace dedicated to tradespeople, small construction businesses, electricians, plumbers, landscapers and interior architects. More than 1.5 million tradespeople are registered on ManoManoPro, with an average basket 3 to 4 times higher than B2C and weekly purchase frequency.

Why ManoManoPro is a game-changer for sellers

• Visible excl. VAT prices and volume-based pricing grids (tier 10, 50, 100+ units)
• 30-day payment terms for validated pro accounts (risk covered by ManoMano)
• Custom quotes and direct negotiation on large orders
• Dedicated catalogue: the same SKU can be listed on B2C and B2B with different prices
• Competitive differentiator: Castorama and Leroy Merlin also have a B2B, but ManoManoPro is a digital pure player

Zunapro natively manages the dual B2C / ManoManoPro flow: a single source catalogue, two distinct pricing grids, two VAT mechanics (B2C incl. VAT, B2B excl. VAT with intra-EU reverse charge), automatic Chorus Pro invoicing for public buyers.

One integration, 6 European markets

Selling on ManoMano technically means selling on six marketplaces in parallel. With a single Seller ID, you activate the six ManoMano storefronts:

• ManoMano.fr (France) — legacy market, ~50% of GMV
• ManoMano.es (Spain) — 2nd market by volume
• ManoMano.it (Italy) — strong growth on renovation
• ManoMano.co.uk (United Kingdom) — post-Brexit VAT management, £ currency
• Manomano.de (Germany) — Europe's most mature DIY market
• ManoMano.be (Belgium) — bilingual FR/NL

Zunapro handles automatic listing translation (FR → ES, IT, EN, DE, NL), currency conversion with daily updates, and regional carriers per country.

ManoMano logistics: no in-house fulfillment, but large-volume specialists

Unlike Amazon FBA or Trendyol TGF, ManoMano does not offer an in-house fulfillment service. This is consistent with the vertical: DIY/garden SKUs include many heavy products (tiling, bathroom fittings, stationary tools, garden furniture) that standard FBA hubs do not stock efficiently. You ship either from your warehouse or via a specialist 3PL.

Carriers integrated with ManoMano

• Colissimo — small parcels (< 30 kg), La Poste network, D+2 standard
• Chronopost — express and D+1, perfect for pro after-sales service
• Mondial Relay — pickup points, including XL version for bulky DIY
• XPO Logistics — specialist large-volume carrier (pallets, stationary tools)
• Geodis — pallet and heavy goods delivery (bathroom fittings, materials)
• Local carriers — regional partners for last-mile delivery

Typical shipping costs (2026, indicative)

• Colissimo parcel 0–5 kg: €6 – €9 at D+2
• Chronopost parcel 0–5 kg: €12 – €18 at D+1
• Mondial Relay XL 5–30 kg: €15 – €25
• XPO/Geodis pallet: €80 – €250 depending on weight and zone

ManoMano seller score and key indicators

ManoMano rates each seller on a 1 to 5 stars scale. This score directly conditions visibility in search results and Buy Box eligibility. The factors monitored:

• Cancellation rate — above 2%, alert; above 5%, suspension
• Preparation time — the delivery date promise must be met at 95%+
• Return rate — monitored per category (tools < 5%, garden < 8% expected)
• Customer ratings — average ≥ 4.0/5 mandatory to keep visibility boost
• Messaging response time — under 24h for B2C questions, under 12h for ManoManoPro
• Listing completeness — CE declaration, repairability index, PDF manual weigh into the score

The Zunapro stock sync cuts cancellation risk by roughly 90%: as soon as a SKU sells on your store, another marketplace or in a physical store, the ManoMano API is updated within seconds.

Advertising, promotions and dynamic pricing on ManoMano

Integrated marketing levers

• Sponsored Products — top of search results, CPC model (€/click)
• Category promotions — campaigns like "Black Friday DIY", "Garden Month", "Tradespeople Back-to-Work"
• Display banner — on the homepage and high-traffic category pages
• ManoManoPro Premier programme — visibility boost with tradespeople on the Pro+ subscription

Repricer and dynamic pricing

On ManoMano, the Buy Box is fiercely contested on standardised SKUs (Bosch, Makita, DeWalt tools; Atlantic, Saunier Duval bathroom fittings). The Zunapro repricer continuously compares your prices against competitors and re-adjusts to the second, never dropping below your category-configured floor margin.

French invoicing: Chorus Pro, Factur-X and 2026 compliance

Every ManoMano seller must issue a compliant invoice for each order. Starting in 2026, the progressive rollout of electronic invoicing in France mandates the Factur-X format (PDF/A-3 containing an XML UBL or CII) for B2B exchanges, and transmission via Chorus Pro for any public buyer. On the B2C side, the PDF invoice remains valid but must include AGEC mentions (eco-contribution, Triman, repairability index) where applicable.

The Zunapro invoicing module:

• Automatic issuance of Factur-X PDF/A-3 for every ManoMano order
• Chorus Pro transmission for ManoManoPro orders with public buyers
• French VAT rates management: 20% standard, 10% renovation, 5.5% energy, 2.1% press
• Automatic intra-EU VAT reverse charge for sales to ES/IT/DE/BE
• Calculation and reporting of AGEC eco-contribution per EPR chain (tools, furniture, garden)
• Triman logo and repairability index applied to relevant listings
• GDPR and CNIL compliance on customer data (retention period, right to be forgotten)

Returns management and 14-day withdrawal right

The French consumer code mandates a 14-day withdrawal right and a 2-year legal warranty of conformity on all goods sold to a consumer. On ManoMano, the average return rate stays moderate (4–8% depending on category, lower than fashion) but requires a tight process, especially on large volumes.

Standard ManoMano workflow:

1. The customer opens a return request from their ManoMano account (within 14 days of delivery)
2. The seller approves or refuses within 48h (refusal must be justified)
3. Return label generated — free for the customer if defective, at their expense otherwise
4. Receipt and product inspection in your warehouse (3–5 business days)
5. Refund triggered — within 14 days maximum (legal obligation)
6. Credit note automatically generated by Zunapro

The Zunapro returns module orchestrates these steps, generates Factur-X credit notes, notifies the customer by email and SMS and keeps CNIL indicators up to date.

ManoMano integration with Zunapro — 4 steps (15 minutes)

1. Enter your ManoMano seller credentials — in the Zunapro panel, Marketplace → ManoMano tab, paste your Seller ID, your API key and your API secret generated from vendeur.manomano.com.
2. Connect your source store — ready-made connectors for Shopify, WooCommerce, PrestaShop, Magento, OpenCart and in-house ERP via API. URL + access key.
3. Category mapping assistant — drag and drop your source categories onto the ManoMano tree. The Zunapro AI proposes matches in seconds; you confirm.
4. First synchronisation — products, technical attributes, stock, prices, orders, shipments: everything starts in parallel. Within 15 minutes, your ManoMano store is managed from Zunapro.

FAQ — ManoMano Integration