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Enter the Chinese Market: CBEC & Company Formation

From WFOE registration and ICP filing to Tmall Global and JD.com onboarding — one partner for the whole journey

Test the market through cross-border e-commerce (CBEC) bonded-warehouse models without a local entity, or go all-in with a Wholly Foreign-Owned Enterprise (WFOE). Zunapro connects you to Tmall Global, JD.com and Douyin, wires up Alipay and WeChat Pay collections, and keeps your e-Fapiao invoicing compliant.

  • Risposta entro 24h
  • Consulto iniziale gratuito
  • Prezzo fisso IVA inclusa
COME FUNZIONA

Come funziona

  1. 01
    Passo 1

    Book a consultation

    Our advisors assess your product category and target audience to decide between the CBEC route (9610 direct mail / 1210 bonded warehouse) and a full WFOE setup.

  2. 02
    Passo 2

    Tailored market-entry plan

    You receive a fixed-price proposal covering entity registration, ICP filing, marketplace onboarding and tax registration — no hidden fees.

  3. 03
    Passo 3

    Execution & ongoing support

    We handle the business licence, bank account, store launch and first shipment, then stay on board for operations, invoicing and compliance.

I NOSTRI SERVIZI

I nostri servizi

From entity setup to store operations: every step of your China market entry, covered.

Company Formation

WFOE, joint venture or representative office — we manage the full registration.

  • Business licence filing
  • Bank account assistance
  • Registered address

Marketplace Onboarding

Tmall Global, JD.com, Pinduoduo, Douyin — all channels in one dashboard.

  • Single product listing
  • Central order management
  • Automatic price & stock sync

Cross-Border E-Commerce (CBEC)

9610 direct-mail and 1210 bonded-warehouse models — sell into China without a local entity.

  • Bonded warehouse setup
  • Customs declaration compliance
  • CBEC positive-list screening

e-Fapiao Invoicing

Fully digitalised electronic invoicing (e-Fapiao) with tax-bureau compliance.

  • B2B & B2C issuance
  • Direct tax-bureau connection
  • Automatic bookkeeping

Accounting & Tax

Bookkeeping, VAT filing and annual compliance for foreign-invested enterprises.

  • Monthly bookkeeping
  • VAT declarations
  • Annual CIT reconciliation

Warehousing & Logistics

SF Express, JD Logistics, Cainiao — nationwide fulfillment coverage.

  • Bonded / domestic warehouses
  • Same-day & next-day delivery
  • Returns management

Payment Collection

Alipay, WeChat Pay and UnionPay — full local payment coverage.

  • Wallet payment integration
  • Cross-border repatriation
  • RMB settlement

Compliance & Certification

ICP filing, PIPL data compliance and CCC product certification in one place.

  • ICP filing / licence
  • PIPL compliance advisory
  • CCC certification support

Brand & Marketing

Xiaohongshu seeding and Douyin livestreaming — growth tactics that work locally.

  • KOL / KOC campaigns
  • Livestream commerce
  • Private-traffic funnels
INFO PAESE

Doing Business in China

VAT & Tax

VAT (增值税): standard rate 13%, with reduced rates of 9% and 6% (transport, modern services etc.)

e-Fapiao: fully digitalised electronic invoices are now rolled out nationwide — issuance, delivery and booking happen entirely online

Corporate Income Tax: standard 25%, reduced to 15% for certified high-tech enterprises

Cross-border e-commerce (CBEC): under the 9610 direct-mail and 1210 bonded-warehouse models, consumer orders within the RMB 5,000 single-transaction limit are taxed at the preferential CBEC composite rate — lower than general trade

Legal Forms
  • WFOE (Wholly Foreign-Owned Enterprise / 外商独资企业): 100% foreign ownership; registered capital is now a subscription commitment with no minimum paid-in requirement — the default choice for foreign investors
  • Joint Venture (JV): shared ownership with a Chinese partner, useful where local licences or channel access are needed
  • Representative Office (RO): liaison and market research only — cannot trade or generate revenue
  • 有限公司 (domestic LLC): requires Chinese shareholders; nominee structures carry real legal risk and need careful assessment
Incentives
  • Free Trade Zones: Shanghai FTZ and the Hainan Free Trade Port offer shortened negative lists for foreign investment and easier cross-border capital flows
  • CBEC pilot zones: 160+ comprehensive cross-border e-commerce pilot cities with streamlined customs clearance and export tax rebates
  • High-tech enterprise status: corporate income tax cut from 25% to 15%, stackable with R&D super-deduction
  • Hainan Free Trade Port: 15% CIT for encouraged industries, with further liberalisation after full customs closure operations
PERCHÉ ZUNAPRO?

Perché Zunapro?

Regulatory know-how

Hands-on experience with foreign-investment rules, ICP filing, PIPL and CBEC customs policy.

One team, end to end

From incorporation to your first marketplace order — one team coordinates everything, no juggling agencies.

Transparent pricing

Fixed-price packages with every line item spelled out. No hidden fees.

Two-way cross-border experience

We help international sellers enter China and Chinese sellers go global — insight flows both ways.

PARLIAMO DEL TUO PROGETTO

Parliamo del tuo progetto

Tell us about your project — we will get back to you within 24 hours.

  • Risposta entro 24h
  • Consulto iniziale gratuito
  • Prezzo fisso IVA inclusa

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