Trendyol Snapshot 2026 — Quick Read
Founded by Demet Mutlu in 2010 and majority-owned by Alibaba Group since 2018, Trendyol is the dominant force in Turkish e-commerce in 2026 — 30M+ active users, 230K+ third-party sellers, and a GMV north of $10 billion annually. The platform spans 30+ categories from Fashion (the heritage vertical) to Electronics, Home & Living, Grocery (Trendyol Yemek), Beauty and Pet Supplies. Trendyol Express operates 50,000+ lockers and pickup points with same-day and next-day SLAs across all 81 Turkish provinces. e-Fatura / e-Arşiv is mandatory from day one, and ETBİS registration is required before going live.
The 2026 Trendyol Seller Landscape
To win on Trendyol in 2026 you do not need to outspend incumbents — you need to operate cleaner than 90% of the 230,000+ active sellers. Trendyol's algorithm rewards operational excellence (high TPS, fast Express dispatch, low return rate) more aggressively than raw price or ad budget. This guide is organised around ten pillars that separate the sub-5K-TL/month accounts from the seven-figure operations.
Account Opening — ETBİS, MERSİS, banking
Vergi Levhası + ETBİS registration + MERSİS verification · 3–5 business days approval window
Trendyol Performance Score (TPS)
Customer rating, shipping speed, cancel rate, return rate — every operational metric feeds TPS
Category Selection
30+ categories with different commission rates (8–22%), competition density and return-rate profiles
Trendyol Ads
Sponsored Product, Smart Targeting, Category Ads · CPC bidding with ROAS-optimised budgets
Flash Sales & Campaigns
Hızlı Satış, Efsane Cuma, seasonal mega-events · 1–3% surcharge for 8–15x baseline volume
Trendyol Express Logistics
Same-day / next-day SLA · 50K+ lockers · automated shipping labels · subsidized rates above 150 TL
Ready to scale on Trendyol?
Connect Trendyol to a single Zunapro panel — listings, orders, stock, Express labels, e-Fatura and Trendyol Ads ROAS dashboard, all in one place. One catalog, infinite channels.
1. Account Opening on Trendyol 2026
Eligibility & Required Documentation
Trendyol accepts registered Turkish businesses across three legal forms: Sole Proprietorship (Şahıs Şirketi), Limited Şirket (Ltd. Şti.) and Anonim Şirket (A.Ş.). Individuals selling under their personal name are no longer accepted — every seller must possess a Vergi Levhası (tax registration certificate). Foreign entities sell through Trendyol's Yurt Dışı Satıcı (International Seller) programme, which requires either a Turkish tax representative or a Turkish-incorporated entity for e-Fatura compliance.
The 2026 onboarding documentation checklist:
- Vergi Levhası — current-year tax registration certificate issued by the GİB
- Vergi Kimlik Numarası (Tax ID) — 10-digit corporate or 11-digit individual identifier
- ETBİS registration certificate — issued by the Ministry of Trade; mandatory since 2014
- MERSİS Number — central registry identifier for incorporated entities
- Trade Registry Gazette + Signature circular (Imza Sirküleri) — for Ltd. Şti. and A.Ş.
- Business bank account in seller's legal name — Turkish IBAN required for payouts
- e-Fatura / e-Arşiv integration — pre-active GİB Portal or private integrator (entegratör) contract
The 3–5 Business Day Approval Window
Trendyol's onboarding team manually reviews every application. The published SLA is 3–5 business days; the median in 2026 sits around 4 days for complete dossiers. The most common rejection reasons: missing ETBİS (40%), mismatched business name across documents (25%), incomplete e-Fatura setup (20%) and incorrect bank account holder name (10%). Resubmitting adds 2–3 days, so dossier discipline up front is the biggest time-saver.
Banking & Payout Schedule
Trendyol pays sellers via EFT/Havale to the registered Turkish IBAN. Default cadence is weekly, funds released 14 days after delivery (matching the consumer return window). Sellers above 90-day TPS 9.5+ may apply for Hızlı Ödeme (Fast Payout), shortening the hold to 7 days. No payout fee; commission, Express fees and Ads spend are deducted before transfer.
Pro tip: Register ETBİS before applying to Trendyol. ETBİS submission is free but takes 1–2 weeks; applying without it virtually guarantees a rejection round-trip. ETBİS portal →
2. Trendyol Performance Score (TPS) — The North Star Metric
What TPS Measures
The Trendyol Performance Score (TPS) is a 0-to-10 composite that drives almost every algorithmic decision affecting a seller: search ranking, Vitrin (Buy Box) eligibility, Flash Sale invitations, Ads CPC discounts, and payout cadence. It is computed daily as a weighted blend of four sub-scores:
TPS Component Weighting 2026
The TPS Score Bands
- TPS 9.5 – 10.0 — "Süper Satıcı" badge, priority Flash Sale invitations, fast-payout eligibility, Trendyol Ads CPC discounts up to 15%
- TPS 9.0 – 9.4 — Vitrin eligibility on most multi-seller listings, Flash Sale eligibility, standard search ranking
- TPS 8.0 – 8.9 — Listings active but Vitrin priority degraded; Flash Sales locked; Ads CPC ~10% higher
- TPS 7.0 – 7.9 — Warning band; selected listings may lose Express subsidy; account review possible
- TPS below 7.0 — Listing freezes, payout holdback extensions, in extreme cases account suspension
The Five TPS Levers
- Ship within 24h via Express — shipping-speed sub-score updates within hours of dispatch
- Answer messages within 24h, ideally 6h — response time is tracked beneath the public rating
- Cancellation rate below 1.5% — real-time stock sync non-negotiable; out-of-stock cancels are the #1 TPS killer
- Drive review collection on every order — message the customer 3 days post-delivery for a rating
- Manage returns proactively — accept legitimate returns without friction; contest fraud-pattern returns via Partner panel
The 30-day rule: The first 30 days disproportionately shape your long-term TPS trajectory. New sellers start at a neutral baseline; the algorithm weights early data heavily. Process every single order with surgical precision for the first month, and your 90-day TPS curve will compound for years.
3. Category Selection — Where to Compete
The 30+ Trendyol Categories
Trendyol's catalog spans more than 30 first-level categories: Kadın & Erkek (Fashion), Anne & Bebek, Ev & Yaşam, Süpermarket, Kozmetik, Ayakkabı & Çanta, Elektronik, Spor & Outdoor, Kitap & Müzik, Otomobil, Petshop, Kırtasiye, Bahçe, and many more. Each carries its own commission band, competitive density and return-rate profile.
Most Competitive Categories (Avoid as a New Seller)
- Kadın Giyim (Women's Fashion) — 60,000+ sellers, 22% commission, 25–30% returns
- Ayakkabı (Footwear) — 25,000+ sellers, 20–22% commission, 20% returns
- Kozmetik (Beauty) — saturated by brand stores; authorized-reseller docs required
- Akıllı Telefon (Smartphones) — wafer-thin margins, intense Vitrin competition
Most Profitable Categories (Higher Margin, Lower Density)
- Premium Ev Tekstili — 15–17% commission, sub-8% returns, gifting demand
- Bebek & Çocuk Aksesuar — 12–15% commission, brand-loyalty driven
- Mutfak Ekipmanları — 12–17% commission, mid-ticket, low fraud
- Spor & Outdoor Aksesuar — 14–17% commission, seasonal peaks
- Bahçe & DIY — 10–14% commission, low returns, weekend volume
Best Categories for First-Time Sellers
For sellers in their first 90 days, the goal is to build TPS quickly without exposure to fashion's return-rate trap. The ideal categories combine moderate competition, sub-12% return rates and 12–17% commission:
📂 Match your SKUs to the right Trendyol categories
Zunapro's category-mapper ML auto-suggests the optimal Trendyol category for every SKU in your catalog and surfaces commission, return-rate and competition data per category before you list.
4. Trendyol Ads — ROAS-Driven Paid Visibility
The Three Trendyol Ads Formats
Trendyol Ads, accessed via the Partner panel "Reklam" tab, splits into three formats:
- Sponsored Product (Sponsorlu Ürün) — keyword-bid format surfacing your product at the top of search results. Bottom-of-funnel; highest ROAS (5–8x typical). Bids 0.30–2.50 TL/click.
- Smart Targeting (Akıllı Hedefleme) — AI campaign selecting placements by goal. Best with product-page conversion above 3%. ROAS commonly 6–10x on niche SKUs.
- Category Ad (Kategori Reklamı) — banner on category landing pages. Top-of-funnel; lower ROAS (2–4x) but excellent brand-halo effects.
Budget Allocation Strategy
The empirically successful budget split for a 50K–500K TL monthly revenue seller: 60% Sponsored Product on top-30 SKUs by gross-margin contribution, 25% Smart Targeting on the same SKUs, 10% Category Ad for brand-building once baseline ROAS is established, 5% experimentation for new SKUs and keyword exploration.
ROAS Optimization Loop
Review campaigns weekly: pause anything below 3.0x ROAS for 14 consecutive days (you are losing money after commission and Express fees), scale 5.0x+ campaigns 25% week-over-week until ROAS degrades below 4.5x, add negative keywords from search-term reports (generic terms with no purchase intent drain budget fast), and refresh creative every 30 days — ad fatigue is real, especially in Fashion and Beauty.
Target ROAS: A sustainable Trendyol Ads programme targets minimum 3.5x ROAS to stay profitable after 15% category commission, Express shipping and Trendyol's 1–3% campaign surcharge. Below 3.5x, you are subsidising the marketplace.
5. Flash Sales & Campaigns — The Volume Multiplier
The Trendyol Hızlı Satış Program
Hızlı Satış (Flash Sale) is Trendyol's time-boxed deals programme. Selected products appear in a dedicated "Hızlı Satış" tab on the homepage and app with countdown timers and "Stoklarla Sınırlı" (limited stock) badges. Events run 4–24 hours and deliver 8–15x baseline daily volume on participating SKUs — with corresponding operational stress, so participation requires planning, not just signup.
Eligibility Requirements
- TPS above 9.0 — non-negotiable
- Minimum 90-day selling history on Trendyol
- Discount minimum of 20% from your 30-day median price (Trendyol price-checks history)
- Stock buffer above 50 units for typical SKUs, 200+ for category leaders
- Trendyol Express enrollment — fulfilling Flash Sales without Express is operationally infeasible
Campaign Commission Surcharges
Trendyol adds a 1–3% campaign commission surcharge on Flash Sale and mega-event SKUs. Combined with the mandatory 20% discount, target margin must be sized carefully: a 17% category commission + 2% surcharge + 20% discount means your landed cost must sit below 45% of pre-discount price to clear a 10% net margin.
The Seasonal Mega-Event Calendar 2026
- Efsane Çarşamba (Legendary Wednesday) — weekly mid-week flash, 24-hour window
- Yaz İndirimi (Summer Sale) — mid-June, 10 days, fashion + outdoor peaks
- Geri Dönüş İndirimi (Back-to-School) — late August, stationery + electronics
- Efsane Cuma (Trendyol Black Friday) — late November, 5–10 days, the biggest event of the year; 15–25x baseline volume on participating SKUs
- Yılbaşı Kampanyası (Year-End) — December gifting categories
- Sevgililer Günü + Anneler Günü — February + May; jewelry, beauty, fashion, home gifting
Mega-event registration opens 4–6 weeks in advance via the Partner panel "Kampanyalar" tab. Plan inventory and pricing at least a quarter ahead.
📅 Plan Flash Sales without the operational chaos
Zunapro forecasts Flash Sale demand based on your historical data and Trendyol's published expected lift, auto-adjusts stock allocation across channels, and prevents Vitrin loss when a campaign ends.
6. Trendyol Express — The Fast-Delivery Backbone
The 50,000+ Locker Network
Trendyol Express, launched in 2020, scaled to 50,000+ lockers and pickup points across all 81 Turkish provinces by 2026. In the four largest metros (Istanbul, Ankara, Izmir, Bursa), Express offers same-day (Aynı Gün Teslimat) for orders placed before 14:00 TRT. Elsewhere, next-day (Ertesi Gün Teslimat) is the default.
Express Warehouses & Cross-Dock Network
Trendyol Express operates a hub-and-spoke topology with 20+ regional fulfillment centres, with major hubs in Istanbul (Çorlu, Esenyurt), Ankara (OSTİM), Izmir (Kemalpaşa), Gaziantep, Adana and Trabzon. Sellers ship via Express labels themselves (standard model) or opt into TGB (Trendyol Gönderim Birimi) — Trendyol's FBA-equivalent — sending inventory to a Trendyol fulfillment centre for storage, pick-pack and last-mile.
Pricing and Subsidies
Express shipping is billed per shipment by weight, volume and distance. For orders above 150 TL, Trendyol subsidises part of the cost to maintain the buyer's "Ücretsiz Kargo" (Free Shipping) experience. Typical per-shipment rates in 2026:
- Standart — under 5 kg, intercity — 32–45 TL
- Standart — 5–15 kg, intercity — 55–85 TL
- Hızlı Teslimat — same-day metro — 50–75 TL · next-day intercity — 38–55 TL
- Express Locker drop-off discount — 8–12% cheaper than door delivery
Automated Shipping Labels & APIs
Trendyol's Partner API exposes an automated shipping-label endpoint. Every confirmed order returns a barcoded PDF label ready for printing. Zunapro pulls labels automatically on order confirmation, batches them per pickup window and dispatches the print queue to your warehouse printer.
The "Hızlı Teslimat" badge: Listings shipped via Trendyol Express receive the Hızlı Teslimat badge in search results. Internal data suggests these listings rank ~30% higher in Trendyol's search algorithm and convert 1.5–2× better than identical listings without the badge. Express is not formally mandatory, but it is operationally non-optional in 2026.
7. Customer Communication & Review Management
The 24-Hour Response Rule
Trendyol mandates a 24-hour response SLA on every buyer message. Missed SLAs degrade the customer-rating sub-score. Response times are public ("Genellikle 2 saat içinde yanıt verir") — a badge customers read before purchasing. Cadence for a TPS 9.5+ seller: acknowledge within 2 hours during business hours, resolve within 24h for product/shipping/sizing questions, within 48h for return/refund cases, plus after-hours auto-reply via the Partner panel.
Negative Review Handling
The TPS-protective playbook in 2026:
- Reply publicly within 24h with an empathetic, Turkish-language response (machine-translated English replies hurt)
- Offer a concrete remedy — return, replacement, partial refund, or shipping credit
- Follow up via Partner inbox — moving resolution off the public thread protects future shoppers from negative anchoring
- If the review violates policy (profanity, irrelevant content, competitor sabotage), submit an "İtiraz" through the Partner panel. Trendyol removes roughly 25% of flagged reviews with strong evidence
- Never argue or dismiss — a single antagonistic public reply costs more TPS than ten silent negative reviews
Proactive Review Generation
TPS-leading sellers actively generate reviews: a day-3 post-delivery message embedded in Zunapro's order workflow, a discreet thank-you card in the package asking for a rating (compensation-for-review is banned by Trendyol policy), and a post-resolution prompt after solving a CS issue to invite the satisfied customer to update or post a review.
8. Stock & Price Strategy — Winning the Vitrin
What "Vitrin" Means on Trendyol
Trendyol Vitrin is the platform's equivalent of Amazon's Buy Box: on a multi-seller product page, one offer is showcased in the prominent "Satın Al" (Buy Now) position, while alternatives are tucked behind a "Diğer Satıcılar" (Other Sellers) link. The Vitrin holder captures 70–85% of total page sales — making Vitrin economics central to scaling.
Vitrin Winning Criteria 2026
Trendyol's Vitrin algorithm is not publicly documented, but the inputs are empirically consistent: price within 1–2% of the lowest offer (the dominant factor), TPS above 9.2 (rarely awarded below this even with the lowest price), Trendyol Express enrollment, stock buffer above 5 units, zero open customer complaints, and listing age above 14 days.
Dynamic Repricing Strategy
In competitive multi-seller categories (electronics, home goods, beauty), Vitrin can flip hourly. Best practice in 2026 is automated repricing every 5–15 minutes within seller-defined floor and ceiling rules. A robust rule-set: floor price = landed cost + minimum margin (e.g. landed × 1.18 for 18% target margin pre-commission), ceiling price = MSRP anchor, match-or-undercut against the lowest competing Express-enabled offer (undercut by 1 TL if competitor TPS is lower), and a stock-buffer rule raising price 5% when stock drops below 10 units to slow sell-through.
The Vitrin moat: Capturing Vitrin once and holding it for 30 days builds a transactional "reputation moat" — Trendyol's algorithm increasingly favours incumbents over challengers on the same listing, even at the same price. Get to Vitrin first, then defend it. See how Zunapro's repricer wins Vitrin →
9. Scaling: Single Seller to Brand Store
The Three Growth Stages
- Stage 1 — Single Seller (0–500K TL/mo) — sole proprietorship or small Ltd. Şti., 50–500 SKUs, self-fulfilled Express. Goal: TPS above 9.3 and unit economics proven across 2–3 categories.
- Stage 2 — Established Seller (500K–5M TL/mo) — Ltd. Şti., 500–5,000 SKUs, Ads above 50K TL/mo, "Süper Satıcı" badge eligible. Begin Trendyol Store customization; consider TGB for top SKUs.
- Stage 3 — Brand Store (5M+ TL/mo) — Ltd. Şti. or A.Ş., 5,000–50,000+ SKUs, custom-branded storefront, multi-brand portfolio. Eligible for corporate-account programme with dedicated account manager.
Trendyol Store — The Branded Storefront
Trendyol Store (Mağaza Sayfası) is the branded micro-site every seller receives by default. Stage-2 sellers should invest in Mağaza Banner (hero, refreshed quarterly), Featured Collections (curated SKU sets), About Section (Turkish-language brand story; meaningful conversion lift in high-margin categories), and Mağaza Takip Et (Follow Store) — pushing new-listing and campaign notifications to followers' apps. Follower base is a compounding asset.
Corporate Account Migration
When you cross approximately 3M TL monthly GMV, Trendyol's commercial team typically reaches out about migration to a corporate account. Benefits: dedicated account manager, negotiated commission (1–3 pp discounts for committed volume), priority Flash Sale slots, custom SKU-level data feeds, and early access to features like Trendyol Live.
Multi-Brand Portfolio Strategy
At Stage 3, the most successful sellers operate multiple legally separate Trendyol accounts, each housing a distinct brand. TPS lives at the account level, so an underperforming brand cannot drag down a flagship's score. The operational cost is integration complexity — running 4–8 accounts manually is infeasible without a multi-tenant control panel.
🚀 Scale from single seller to multi-brand portfolio
Zunapro is built for multi-tenant Trendyol operations: connect 1 to 50 Trendyol seller accounts under a single panel, manage stock and pricing per brand, consolidate e-Fatura and reporting.
10. Trendyol Commission & Vendor Fees 2026
The 2026 Commission Schedule
Trendyol's category commissions in 2026 are tiered by main category, with sub-category nuance. The official schedule lives in the Partner panel under "Komisyon Oranları" and is updated quarterly. The three broad bands:
Detailed Category Commission Table 2026
| Category | Commission Rate | Return Rate (avg) | New-Seller Friendliness |
|---|---|---|---|
| Books & Magazines | 8% – 10% | 3–5% | ★★★★★ |
| Basic Electronics | 9% – 12% | 8–12% | ★★★ |
| Stationery | 10% – 14% | 4–6% | ★★★★★ |
| Pet Supplies | 12% – 15% | 4–7% | ★★★★★ |
| Home & Living | 14% – 17% | 6–10% | ★★★★ |
| Kitchen | 14% – 17% | 7–11% | ★★★★ |
| Sports & Outdoor | 14% – 17% | 10–15% | ★★★ |
| Beauty & Personal Care | 16% – 20% | 8–14% | ★★ |
| Mom & Baby | 15% – 19% | 9–13% | ★★★ |
| Fashion (Women's & Men's) | 19% – 22% | 22–30% | ★ |
| Footwear | 20% – 22% | 18–25% | ★ |
| Jewellery & Accessories | 20% – 22% | 15–22% | ★★ |
Extra Service Fees on Top of Commission
- Trendyol Express shipping — 32–85 TL per shipment (subsidised above 150 TL order value)
- Trendyol Ads CPC — 0.30–2.50 TL per click; optional but practically required for visibility
- Flash Sale / campaign surcharge — 1–3% additional commission on Hızlı Satış and mega-event SKUs
- TGB fulfillment fees — monthly storage (per m³) + per-order pick-pack rate (~12–25 TL)
- Return processing — Trendyol absorbs return shipping; the return is deducted from revenue
Turkish Legal Framework 2026 — VAT, e-Fatura, KVKK
KDV / VAT 2026
Turkish VAT — KDV (Katma Değer Vergisi), administered by GİB — must be registered and remitted on every domestic sale. 2026 rates: 20% standard (most physical-goods including electronics, fashion, home, accessories), 10% reduced (selected food, Trendyol Yemek delivery, some textiles), 1% special (bread, basic groceries, newspapers, books). KDV declarations are filed monthly via GİB's e-Beyanname system; sellers reconcile Trendyol payout reports against issued e-Fatura/e-Arşiv to compute KDV owed.
e-Fatura & e-Arşiv — Mandatory from Day One
Turkey has fully digital invoicing for over a decade. Every Trendyol seller must issue e-Fatura for B2B transactions (buyer is also an e-Fatura taxpayer; transmitted via GİB's backbone, digitally signed, archived 10 years) and e-Arşiv Fatura for B2C transactions (the vast majority of Trendyol orders; issued through GİB Portal or a private integrator, delivered to the buyer by email or via Trendyol's order detail page). The invoice must be issued within 7 days of delivery. Zunapro's e-Fatura/e-Arşiv module issues invoices automatically when an order is received and stores the archive copy alongside the order.
KVKK — Turkish GDPR
KVKK (Kişisel Verilerin Korunması Kanunu), in force since 2016 and harmonised with EU GDPR in 2024, governs personal-data handling. Trendyol is joint controller for shopper data; the seller is responsible for direct B2C communications and any data stored outside Trendyol. Practical seller obligations: a privacy notice in the storefront About section, 6-month maximum retention for unnecessary personal data, and breach notification to the KVKK authority within 72 hours.
ETBİS — Electronic Commerce Information System
ETBİS, run by the Ministry of Trade, is the mandatory registry for any business selling online to Turkish consumers. Registration is free, valid 5 years, and required before creating a Trendyol seller account. Trendyol verifies the ETBİS number during onboarding; annual turnover updates are required.
Consumer Protection — 14-Day Return, 2-Year Warranty
Turkish law (Tüketicinin Korunması Hakkında Kanun) grants a 14-day right of withdrawal on distance purchases (no reason required), a mandatory 2-year statutory warranty (Garanti Süresi) on B2C sales independent of any manufacturer guarantee, and a buyer-side cancellation right any time before dispatch confirmation (refund within 14 days).
Compliance is not optional in 2026. e-Fatura/e-Arşiv, KVKK and ETBİS are all enforced with real penalties (fines reach 2.5M TL for KVKK breaches). Zunapro bundles a Turkish compliance pack — automated e-Fatura/e-Arşiv issuance, KVKK-compliant data handling, ETBİS-aligned reporting — alongside Trendyol integration. See compliance bundle →
Logistics in Turkey — Trendyol Express First, Alternatives Second
Why Trendyol Express Wins Most Routes
Five compounding advantages: the Hızlı Teslimat badge (~30% search-rank lift), API-integrated labels, 50,000+ pickup points denser than any alternative, subsidised rates above 150 TL, and same-day / next-day SLAs across all 81 provinces.
Alternative Carriers — Yurtiçi, Aras, MNG, PTT
Trendyol accepts third-party carriers but without the Hızlı Teslimat badge, manual labels, no subsidy. Credible alternatives: Yurtiçi Kargo (largest private carrier; best for 15 kg+), Aras Kargo (strong in Anatolian regions), MNG Kargo (competitive SME rates in Marmara), PTT Kargo (state postal; cheapest for rural routes).
Practical Shipping Stack 2026
Trendyol Express as default for B2C parcels under 15 kg, Yurtiçi or Aras for heavier items, PTT Kargo for rural-only ZIP codes. Zunapro routes each order automatically based on weight, dimensions, destination ZIP and cost ceilings — without breaking Hızlı Teslimat eligibility.
How to Start Selling on Trendyol — The 5-Step Launch
Step 1 — Register Your Entity & Activate ETBİS
If you do not already have a Turkish entity, the lowest-friction path is a Şahıs Şirketi registered at the local Tax Office in ~1 business day. For sellers planning above 500K TL/mo GMV in year one, a Limited Şirket (Ltd. Şti.) with minimum 50,000 TL capital is preferable for liability and credibility (~2 weeks). Activate ETBİS through the Ministry of Trade portal and complete e-Fatura/e-Arşiv via GİB Portal or a private integrator.
Step 2 — Submit Your Trendyol Application
Apply via partner.trendyol.com. Upload Vergi Levhası, ETBİS certificate, MERSİS number, Trade Registry Gazette, signature circular and Turkish IBAN documentation. Expect 3–5 business days. Once approved, the Partner panel becomes live; you can immediately begin listing.
Step 3 — List Your First 20–50 SKUs
Resist flooding the catalog with 500 SKUs on day one. Start with 20–50 carefully chosen, high-margin SKUs across 2–3 sub-categories. For each SKU: 5+ high-resolution images (white background mandatory for fashion/electronics/beauty), Turkish-language title with relevant keywords, accurate category, GTIN/barcode, accurate dimensions and weight. Enable Trendyol Express on every listing from launch.
Step 4 — Launch Trendyol Ads
Allocate 50–100 TL/day to a Sponsored Product campaign on your top-10 highest-margin SKUs. Use long-tail keywords initially (lower competition, higher conversion intent). Review ROAS at day 7 and day 14; pause anything below 3.0x ROAS, scale anything above 5.0x. Expect to break even on Ads spend by week 3.
Step 5 — Build TPS Above 9.0
Process the first 30 orders with surgical precision: ship within 24 hours via Express, respond within 2 hours during business hours, send a day-3 review request. By end of month 1, TPS should sit between 9.0 and 9.5 — the inflection point that turns Trendyol from a test channel into a real revenue line, unlocking Flash Sale eligibility and meaningful Vitrin participation.
Trendyol Seller FAQ 2026
What is the first priority for a new Trendyol seller in 2026?
Protect your Trendyol Performance Score (TPS) from day one. New sellers start at a neutral baseline, and the first 30 days disproportionately shape your long-term TPS trajectory because the algorithm weights early data heavily.
Ship every single order via Trendyol Express within the promised SLA, answer customer messages inside 24 hours (ideally 2 hours during business hours), avoid cancellations at all costs, and proactively request a review on every delivery. A TPS above 9.0 unlocks Flash Sales eligibility, lower Trendyol Ads CPCs, and Vitrin (Buy-Box-equivalent) priority on multi-seller listings.
How do I raise my Trendyol Performance Score (TPS) quickly?
TPS is a weighted blend of customer rating (40%), shipping speed (25%), cancellation rate (20%) and return rate (15%). The fastest levers in order of impact:
1) Ship within 24 hours via Trendyol Express (the shipping-speed sub-score updates within hours). 2) Proactively message customers after dispatch and again 3 days post-delivery (lifts ratings). 3) Keep cancellation rate below 1.5% by syncing stock in real time. 4) Request product-quality feedback on every order. Most disciplined sellers see TPS climb 0.4–0.8 points within 30 days.
Which Trendyol category should a new seller start in?
For first-time sellers in 2026 the sweet spot is Home & Living, Pet Supplies or Stationery — moderate competition (under 8,000 active sellers per sub-category), commission bands of 12–17%, fast Trendyol Express compatibility, and low return rates (under 10%).
Avoid Fashion as a starter category: it carries 22% commission, return rates above 25%, and you compete with 60,000+ sellers including major brands. Electronics is high-margin but requires authorized-reseller documentation for many SKUs. Beauty is saturated by brand stores. Books are low-commission but low-margin.
What is a realistic ROAS on Trendyol Ads?
Average ROAS on Trendyol Ads in 2026 is 4.0–6.0x for established sellers and 2.5–3.5x for new accounts in the first 60 days. Sponsored Product is the highest-ROAS format (typically 5–8x) because it targets bottom-of-funnel search intent.
Smart Targeting AI campaigns can reach 6–10x on niche SKUs with strong conversion history. Target a minimum 3.5x ROAS to remain profitable after 15% category commission, Trendyol Express fees and any campaign surcharges. Anything below 3.0x for 14 consecutive days should be paused or rebuilt from scratch.
How do I join Trendyol Flash Sales and campaigns?
Flash Sale (Hızlı Satış) eligibility requires TPS above 9.0, a minimum 90-day selling history, and at least 20% discount versus your 30-day median price (Trendyol price-checks against historical data).
Campaign invitations arrive via the Partner panel under "Kampanyalar". Mega events — Efsane Cuma (Black Friday), Yaz İndirimi (Summer Sale), Geri Dönüş İndirimi (Back-to-School), Yılbaşı (Year-End) — open registration 4–6 weeks in advance. Trendyol charges a 1–3% extra campaign commission, but the visibility lift commonly delivers 8–15x baseline daily volume during the event window.
Is Trendyol Express mandatory for sellers?
Not formally mandatory, but practically required in 2026. Trendyol Express is integrated into the Partner panel with same-day and next-day SLAs, automated shipping labels via API, and per-shipment cost subsidies above 150 TL order value.
Listings shipped via Trendyol Express receive the "Hızlı Teslimat" badge in search results and rank approximately 30% higher than identical non-Express listings. Alternative carriers (Yurtiçi Kargo, Aras Kargo, MNG Kargo, PTT Kargo) are accepted but expect lower search ranking, no fast-delivery badge, and significantly weaker Vitrin performance.
How should I handle a negative review on Trendyol?
Respond publicly within 24 hours with a professional, empathetic tone in Turkish (machine-translated English replies visibly underperform). Trendyol surfaces seller replies directly under the review where future shoppers will read them.
Offer a concrete remedy (return, replacement, refund, shipping credit) and follow up via the Partner inbox to move the resolution off the public thread. If the review violates Trendyol's policies (profanity, irrelevant content, competitor sabotage), submit an "İtiraz" (objection) through the Partner panel — Trendyol removes roughly 25% of flagged reviews with strong evidence. Never argue or dismiss publicly; one handled negative review hurts TPS less than ten silent ones.
What do I do when a popular SKU goes out of stock?
Never cancel a confirmed Trendyol order — cancellations crater TPS. Instead, decrement stock to zero immediately (real-time sync prevents oversell in the first place), set the listing to "Pasif" (passive) rather than deleting it — this preserves the listing's rating history and most of its Vitrin position — and add an estimated restock date in the product description.
When restocked, reactivating the listing recovers most of the prior search ranking within 48 hours. Zunapro's stock-sync engine pushes inventory changes within seconds across all sales channels (Trendyol, your own store, other marketplaces) to prevent the oversell scenario entirely.
How do I win the Trendyol Vitrin (Buy Box equivalent)?
Trendyol Vitrin is the highlighted "Satın Al" (Buy Now) offer on a multi-seller product page. Winning it requires the right combination of price within 1–2% of the lowest offer, TPS above 9.2, Trendyol Express enrollment, stock buffer above 5 units, zero open customer complaints on the listing, and listing age above 14 days.
Repricing every 5–15 minutes is the table-stakes strategy in competitive categories — manual repricing cannot keep up. Zunapro's repricer engine adjusts Trendyol prices within seller-defined floor/ceiling rules to capture Vitrin without eroding margin. Once you hold Vitrin for 30 days, the algorithm favours incumbents, building a compounding moat.
From zero sales to first sale: what's the realistic path?
Week 1: account approval (3–5 business days) + 20–50 SKUs listed with quality photos and accurate categorization. Week 2: enable Trendyol Express and launch a 50–100 TL/day Sponsored Product campaign targeting long-tail keywords. Week 3: typically 2–8 first sales arrive — process them flawlessly to anchor your TPS above 9.0.
Week 4: invest review-collection effort, request feedback on every order, and expand the catalog to 100+ SKUs. Sellers who follow this path consistently average 25,000–80,000 TL monthly revenue by month 3, with TPS sitting comfortably between 9.2 and 9.6.
What is the Trendyol commission in 2026 by category?
2026 commissions range from 8% (basic electronics, books) to 22% (luxury fashion, footwear, watches). Home & Living, Kitchen and Pet Supplies sit at 12–17%. Beauty and Personal Care are 16–20%. Stationery sits at 10–14%. On top of category commission sellers pay Express shipping fees (subsidized above 150 TL), optional Ads CPC (0.30–2.50 TL/click), and a 1–3% campaign surcharge during Flash Sales. The official schedule lives in the Partner panel under "Komisyon Oranları" and is updated quarterly.
Can a foreign company sell on Trendyol from outside Turkey?
Yes, but with a structured process. Foreign sellers register through Trendyol's "Yurt Dışı Satıcı" (International Seller) programme, which requires either a Turkish tax representative or a Turkish entity (Ltd. Şti.) for VAT (KDV) and e-Fatura compliance.
ETBİS registration via the Ministry of Trade is mandatory for any business selling to Turkish consumers, regardless of where the seller is established. Most foreign sellers either incorporate a Turkish Ltd. Şti. (~2 weeks, 50,000 TL minimum capital) or partner with a fulfillment-and-compliance provider who acts as seller of record. Zunapro supports the multi-tenant pattern needed by both models.
Optimize your Trendyol selling performance with Zunapro
From the first listing through Brand Store scale — one panel for catalog, orders, stock sync, Trendyol Express labels, e-Fatura/e-Arşiv automation, TPS monitoring and Trendyol Ads ROAS dashboard. 10-minute integration, no long contracts.
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Σχετική υπηρεσία: Marketplace