Marketplace IntegratieE-Commerce PakkettenBedrijfswebsiteMaatwerksoftwareBedrijfsoprichtingFulfillment CentrumProductopslagMobiele App Ontwikkeling
Inloggen
Zwitserland · Marktplaats

Complete 2026 Galaxus seller guide: 2012 Migros Group Florian Teuteberg+Marcel Dobler+Oliver Herren, 5M+ customers, CH+DE+AT 3-country, QR-Rechnung, LRSV.

🇨🇭 The Complete Digitec Galaxus Seller Guide — 2026 Edition

Selling on Digitec Galaxus Switzerland 2026: Migros Group Marketplace Seller Guide

Switzerland is Western Europe's most concentrated e-commerce market — a CHF 14B+ annual GMV opportunity dominated by a single platform: Digitec Galaxus. Founded in 2001 in Zurich by three ETH Zürich graduates (Florian Teuteberg, Marcel Dobler and Oliver Herren) and now majority-owned by the Migros Group, Galaxus serves 5M+ active customers across CH, DE and AT, operates the country's most influential community rating system (the Smiley score), and has been ranked Switzerland's #1 online retailer for ten consecutive years. With QR-Rechnung mandatory since October 2022, LRSV Swiss VAT enforcement, and Die Post as the de-facto logistics layer, 2026 is the year to formalise your Swiss channel strategy. This guide walks through Galaxus account setup, commission tiers, German+French+Italian localization, and how to centralise everything in one Zunapro panel.

✓ Migros Group marketplace ✓ 2026 commission data ✓ QR-Rechnung ready ✓ CH + DE + AT cross-border
zunapro.com/panel/switzerland
Galaxus Hub CH·DE·AT
Smiley Score 96% positive
Listings
2,847
↑ 38 new
Pending
42
↑ 7%
Today
CHF 24K
↑ 28%
Last 7 Days · 3 Storefronts CHF 142K↑ 34%
MonTueWedThuFriSatTdy
Recent Orders Live
#GAL-72184 Logitech MX Master 3S Picking
#GAL-72183 Nespresso Vertuo Plus PostPac
#DGT-72182 Apple AirPods Pro 2 Delivered
Sync Active · last update 2s ago · QR-Rechnung ready
5M+
Active CH+DE+AT Customers
3
Country Storefronts (CH·DE·AT)
Smiley
Community Rating System
QR
Rechnung Mandatory Since 2022

Swiss E-Commerce Snapshot 2026 — Quick Read

Switzerland is Western Europe's most concentrated marketplace market, with CHF 14B+ annual e-commerce GMV and roughly 6.5M online shoppers. Digitec Galaxus — founded 2001 in Zurich by ETH Zürich graduates Florian Teuteberg, Marcel Dobler and Oliver Herren, majority-owned by the Migros Group since 2015 — is the country's #1 online retailer and marketplace by a wide margin, with 5M+ active customers across galaxus.ch, galaxus.de and galaxus.at. The platform's distinctive Smiley rating system, 3-country DACH footprint, mandatory QR-Rechnung Swiss invoicing format, and a logistics stack anchored on Die Post shape every aspect of how third-party sellers list, ship and get paid. From 2026 nFADP enforcement, LRSV mail-order VAT and ESTV oversight, this guide covers everything a domestic or cross-border seller needs to launch on Galaxus.

1. The Galaxus Landscape — From ETH Zurich Startup to #1 Swiss Marketplace

Few European countries are as marketplace-concentrated as Switzerland. While Germany has Amazon, eBay, Otto and Kaufland, and Poland has six platforms competing for share, Switzerland is essentially a one-marketplace country: Digitec Galaxus accounts for roughly half of all Swiss online retail spend and is the country's most-visited e-commerce destination by a wide margin. Understanding Galaxus is therefore not "one of several strategies" for Switzerland — it is the strategy.

Galaxus — Switzerland's Universal Marketplace

Founded 2012 (galaxus.ch) as the universal-category extension of Digitec · Majority-owned by Migros Group · CH+DE+AT storefronts · Smiley rating

5M+ customers~50% CH online retail · #1 ranked

Digitec — The Tech & Electronics Brand

Founded 2001 in Zurich · Original tech-focused storefront · IT, mobile, photography, gaming, smart home

Tech specialist2.5M+ tech-buyer base

Migros Group — Parent Company

Switzerland's largest retailer (cooperative, founded 1925 by Gottlieb Duttweiler) · Acquired majority of Digitec Galaxus in 2015 · 100K+ employees

CHF 30B+ group revenueCooperative parent · Long-term owner

Die Post — Logistics Backbone

Swiss federal postal operator · PostPac default carrier for Galaxus orders · 1,200+ PickPost / My Post 24 pickup points

~150M parcels/yrNational last-mile #1

TWINT — Dominant Swiss Payment App

Mobile-payment standard backed by Swiss banks + Migros + Coop · 5M+ users · Default Galaxus checkout option alongside cards and invoice

5M+ users~50% CH mobile-payment share

ESTV — Federal Tax Administration

Eidgenössische Steuerverwaltung · Administers Swiss VAT (MWST) · LRSV mail-order enforcement · CHE-VAT number issuance

CHE-UIDRequired for marketplace registration

The Founding Story: Three ETH Zurich Students, One Idea

In 2001, three ETH Zürich students — Florian Teuteberg, Marcel Dobler and Oliver Herren — opened digitec.ch from a small apartment in Zurich. Their thesis: Switzerland's traditional electronics retail was overpriced and customer-hostile; an online-first model with sharp pricing, expert content and fast delivery would win. They were proven right — Digitec became the country's leading tech-electronics destination within five years. In 2012 the founders launched sister brand galaxus.ch to extend the model into universal categories (home, kitchen, garden, sports, baby, fashion, beauty, food) while Digitec stayed focused on technology. The two brands share infrastructure and a single fulfillment network, operated as distinct storefronts. Together they form Digitec Galaxus AG, the legal entity running the marketplace.

The Migros Group Acquisition

In 2015, after fourteen years of independent growth, the founders sold a majority stake to the Migros Group, Switzerland's largest retailer. Migros was already a 30% minority investor since 2012; the 2015 transaction took ownership above 70%. Migros retained the founding team — Florian Teuteberg remained CEO until 2024 — and committed to long-term growth rather than cost extraction. For sellers this matters: unlike marketplaces owned by financial sponsors, Galaxus sits inside a Swiss cooperative with a multi-generational outlook, translating into stable commission tiers and a strong product-development pipeline.

Founders, Rankings and Market Position

Co-founder Marcel Dobler stepped away from operational duties in 2015 to enter Swiss federal politics (elected to the National Council as FDP representative for canton St. Gallen). Oliver Herren remained as CTO and digital-product lead. Florian Teuteberg served as CEO until handing over to a Migros-appointed successor in early 2024. Independent rankings consistently place Digitec Galaxus as Switzerland's #1 online shop — the annual HANDELSZEITUNG / Carpathia Online Shop Ranking has put Galaxus at the top for ten consecutive years, and Galaxus's transparency reports show 5M+ active customer accounts, 3M+ products listed, and an average of 100,000+ orders shipped daily during peak season.

Ready to launch on the #1 Swiss marketplace?

Connect Galaxus (CH + DE + AT storefronts) to a single Zunapro panel. One catalog, one inventory, QR-Rechnung-ready out of the box.

🚀 Start Galaxus Integration

2. Account Setup — CHE-UID, Handelsregister and the Onboarding Gateway

The Two Documents Galaxus Always Asks For

Galaxus's seller-onboarding team is strict about two compliance documents before activation: a valid CHE-UID (Unternehmens-Identifikationsnummer — Swiss enterprise identification number, format CHE-123.456.789) and a current Handelsregisterauszug (commercial-register extract). For VAT-registered sellers, the same UID becomes the CHE-VAT number with the suffix MWST (e.g. CHE-123.456.789 MWST). EU sellers without a Swiss UID obtain one via a Steuervertreter (fiscal representative) — a Swiss-licensed accounting firm that registers them with ESTV under LRSV and issues a representative CHE-VAT number.

Handelsregister Extract and CHF Banking

The Handelsregisterauszug is a public, court-issued extract documenting legal form (GmbH, AG, Einzelunternehmen), registered address, capital, board members and authorised signatories. Galaxus's portal accepts an electronic copy (PDF) dated no more than three months before submission. Federal access is available via Zefix (zefix.ch). Galaxus settles seller payouts in Swiss francs (CHF) by default. A Swiss CHF bank account (cantonal bank, PostFinance, UBS, Raiffeisen) is the cleanest option; foreign sellers can use a fiscal representative's CHF IBAN, or a CHF-capable multi-currency account (Wise Business, Revolut Business) as long as the IBAN holder name matches the Handelsregister entity exactly.

Account-Type Decision Tree

  • Swiss-domiciled seller with annual turnover > CHF 100K → Form a GmbH or AG, register in Handelsregister, obtain CHE-UID + CHE-VAT, open CHF account, apply to Galaxus directly
  • Swiss-domiciled small seller (sole proprietor, turnover < CHF 100K) → Einzelunternehmen possible; voluntary VAT registration recommended for input-tax reclaim
  • EU seller with consistent Swiss demand → Engage Swiss Steuervertreter, register for LRSV, obtain representative CHE-VAT, apply to Galaxus through your fiscal representative's address
  • Non-EU seller (US, UK, TR, etc.) → Mandatory fiscal representative; many sellers form a Swiss GmbH for cleaner legal standing as a marketplace participant
📋
Official Swiss enterprise register: The federal Zefix portal indexes every Handelsregister entry across all 26 cantons. Galaxus's onboarding team verifies UID and Handelsregister status against Zefix in real time. See zefix.ch for instant UID lookup and electronic extract download.

3. Galaxus Onboarding — From Application to First Listing

Steps 1–2: Application and Contract

Galaxus's marketplace onboarding starts with a structured application form on their Community → Sell on Galaxus portal. The form collects company details (CHE-UID, Handelsregister, registered address), product-category focus, expected SKU count, average price point, target storefronts (CH only, or CH+DE+AT), and a brief business pitch. Galaxus's marketplace team manually reviews each application — they reject me-too sellers in saturated categories and any application missing CHE-VAT. Approved applicants receive a digital contract setting out commission tiers, payout cycle (typically weekly, T+7 from order completion), return-handling rules and content-quality SLAs. Activation follows within 5 business days. There is no listing fee and no monthly subscription — Galaxus monetises through commission only, in the 8–15% range depending on category.

Steps 3–5: Catalog Upload, Quality Review, Go-Live

Sellers receive credentials for the Galaxus Marketplace Portal (marketplace.galaxus.ch) and API keys for catalog automation. Catalog upload supports CSV, XML feeds or REST API. Galaxus enforces strict product-data quality: GTIN/EAN, brand, multilingual title (DE, FR, IT), structured attributes matched to taxonomy, at least three 1500×1500 px white-background images, and long-form description. The content team manually reviews each seller's first 50–100 SKUs for taxonomy compliance, image quality and translation fidelity — protecting the marketplace's distinctive content quality. Galaxus then places a small test order to validate confirmation flow, QR-Rechnung issuance, shipping-label generation and tracking sync. Total onboarding from application to live listings typically runs 3–6 weeks; the Zunapro-side technical integration completes in under a day.

📝

Onboarding tip: Submit your application with a clearly defined niche and SKU count (e.g. "300 audiophile headphones SKUs, brand owner of XYZ") rather than a generic "we want to sell everything" pitch. Galaxus's manual review heavily favors clear positioning. See the full Galaxus onboarding playbook →

4. Product Listing — Quality Bar, Taxonomy and Smiley Reviews

The Content Quality Bar and Taxonomy

Galaxus is famously content-driven. Where Amazon prioritises catalog scale and uniformity, Galaxus prioritises depth: long product descriptions, comparison tables, expert-written buying guides and hands-on photography. Listings that fall below the bar — short titles, generic stock images, missing FR/IT translations, no structured attributes — are quietly de-ranked. Galaxus's category taxonomy is deeper than most European marketplaces (six to eight levels common in tech), and each leaf node has a defined attribute schema (for headphones: connection type, driver size, frequency response, ANC support, battery life). Sellers must populate every required attribute; partial population hides the listing from filtered search results, where roughly 60% of conversions originate.

Multilingual Content — DE, FR, IT Minimum

Switzerland's four official languages create a hard localization requirement. Galaxus mandates content in German (de-CH) (~62% of customers), French (fr-CH) (~23%, Romandie) and Italian (it-CH) (~8%, Ticino). Romansh is not required despite cultural significance in Grisons. Galaxus provides an in-house ML auto-translation tool, but pure-machine listings consistently underperform human-reviewed translations by 15–25% on conversion. Pragmatic 2026 workflow: machine-translate as a draft, then have a native-speaker reviewer clean up the FR/IT copy.

The Smiley Rating System — Galaxus's Trust Layer

Where most marketplaces use 1–5 stars, Galaxus pioneered a three-point Smiley system: each review is "positive" (😊), "neutral" (😐) or "negative" (😞), with a written comment. The Smiley score is the percentage of positive ratings, displayed on every product page and seller profile. Advantages: lower noise than 5-star scoring, higher textual quality (Galaxus moderates spam), direct seller dialogue (sellers respond publicly to every review), and a clear search-ranking signal — Smiley above 90% lifts ranking, below 85% throttles it. For new sellers the first 20–50 reviews matter disproportionately; best practice is aggressive monitoring and 24-hour response on every neutral or negative comment. Galaxus's product pages also display a 30-day lowest-price chart per SKU; frequent price gaming is rapidly detected and penalised.

5. Galaxus Commission Structure 2026 — 8–15% by Category

Galaxus's marketplace commissions in 2026 are tiered by category, in a relatively narrow 8–15% band — materially tighter than Allegro's 5–22% range or Amazon's 8–22%. There are no listing fees, no monthly subscription, no mandatory ad spend; commission is charged on the gross order value (including VAT, excluding shipping). The official commission schedule is published in the Galaxus Marketplace Portal under "Konditionen" and updated annually.

Low Band
8% – 10%
Consumer electronics, computing, PC components, photography, smart home, peripherals
Mid Band
10% – 13%
Home & kitchen, garden, sports & outdoor, toys, baby, pet supplies, hobbies
High Band
12% – 15%
Fashion, footwear, beauty & cosmetics, accessories, jewellery, lifestyle, gifting
📋
Official Galaxus commission schedule: Galaxus publishes the category-by-category commission table in its merchant portal. Zunapro syncs the live table into its pricing module so net-margin calculations stay accurate even when Galaxus reclassifies categories. See the Galaxus Marketplace page for the live, official terms.

What Commission Does and Does Not Cover

Galaxus's commission covers payment processing (card, TWINT, invoice), platform infrastructure, marketplace customer service, and Smiley-review hosting. It does not cover shipping, warehousing or fulfillment (seller responsibility unless on Galaxus Fulfilled), QR-Rechnung issuance, or returns processing.

Galaxus Fulfilled — The Optional Logistics Add-On

Galaxus Fulfilled (analogous to FBA) lets sellers ship inventory to the Galaxus fulfillment center in Wohlen (canton Aargau); Galaxus then handles storage, picking, packing, last-mile via Die Post, and returns. Fees are charged per cubic meter of storage plus per-order pick-and-pack — typical 2026 rates run CHF 0.40–0.80 per litre of storage per month, CHF 3.50–6.00 per outbound order depending on size. Galaxus-Fulfilled listings get a distinctive "schnell geliefert" badge and significant ranking boost — but for many sellers, especially those already operating efficient warehouses in CH or DE, self-fulfillment with Die Post Business contracts remains the cheaper option.

Comparison vs Other DACH Marketplaces

Marketplace Low Tier Mid Tier High Tier Subscription / Fixed Fees
Galaxus CH 8% – 10% 10% – 13% 12% – 15% Free account · commission only · no listing fee
Amazon.de 5% – 12% 12% – 17% 15% – 22% ~€39 / month Professional + FBA fees
eBay.de 3% – 8% 8% – 12% 10% – 15% Free for <300 listings/mo; Shop subscription tiers above
Kaufland.de 6% – 12% 10% – 14% 12% – 16% €39.95 / month plan
Otto.de 6% – 13% 10% – 15% 14% – 18% €39.90 / month plan + service fees

Reading the table: Galaxus's commission band is the tightest in DACH and lacks the monthly-subscription overhead of Amazon, Kaufland or Otto. For sellers in tech and electronics categories Galaxus's 8–10% low band is genuinely competitive with eBay's 3–8% once you factor in eBay's higher promotion costs and lower conversion.

💡 See your Galaxus net-margin calculation

Zunapro's pricing module models Galaxus commission, QR-Rechnung VAT split, Die Post shipping and CHF/EUR FX side by side with your existing channels.

Model My Margins →

6. QR-Rechnung — Mandatory Swiss Invoice Format

The 2022 Cutover

On October 1, 2022, Switzerland retired the orange (BVR/ESR) and red (ES) payment slips that had served Swiss invoicing for half a century, replacing them with the QR-Rechnung (QR-bill) as the only legally accepted format for domestic CHF invoices. Any seller invoicing a Swiss customer in CHF must issue an invoice with a valid Swiss QR Code (Swiss Cross in the center) and structured QR-IBAN reference.

QR-Rechnung Components

A compliant QR-Rechnung carries the following structured data inside the QR Code payload: QR-IBAN (seller's payment account; QR-IBAN format starts with CH and contains an "IID" in positions 5–9, range 30000–31999), Creditor information (name and Swiss address), Amount and currency (CHF default), Debtor information, Reference number (27-digit QR-Reference replaces the old ESR/BVR reference), and additional invoice details. The QR Code itself must contain a Swiss Cross at the geometric center — the distinctive visual identifier versus a generic QR code — and the invoice PDF must include both the QR Code and human-readable summary in a standardised perforated layout.

QR-IBAN and VAT Display

For marketplace volumes the QR-IBAN + QR-Reference path is essentially mandatory — manual reconciliation of hundreds of weekly Galaxus orders is impractical with unstructured references. QR-IBANs are free upon request at most Swiss banks. Zunapro's QR-Rechnung module generates a unique QR-Reference for each Galaxus order, embeds it in the QR Code, and feeds bank-statement reconciliation back into the order-status pipeline. For VAT-registered sellers the QR-Rechnung must show the CHE-VAT number, VAT rate applied (8.1% standard, 2.6% reduced, 3.8% accommodation after the 2024 reform), and VAT amount in CHF. Multi-rate invoices need a structured VAT block per line.

🇨🇭

Non-negotiable in 2026: Swiss B2B customers reject non-QR-Rechnung invoices outright — their AP software no longer parses the old ESR/BVR slips. Marketplace orders to Swiss businesses (a sizeable share of Galaxus volume) require compliant QR-Rechnung issuance from minute one. See QR-Rechnung automation →

7. LRSV — Swiss VAT, ESTV Oversight and the CHF 100K Threshold

Switzerland Is Not an EU Country

The most important reminder for EU sellers entering Switzerland: Switzerland is not part of the EU and not part of the EU VAT area. Goods shipped from EU to CH cross a hard customs border; OSS does not apply; Swiss VAT (MWST) is a domestic tax administered by ESTV (Eidgenössische Steuerverwaltung), distinct from any EU VAT obligation. Many EU sellers underestimate this and learn the hard way when customs delays or ESTV audits hit.

VAT Rates 2026

Following the January 2024 VAT reform (which raised rates to fund AHV pensions), Swiss VAT rates in 2026 are:

  • 8.1% — Standard rate (most goods, including consumer electronics, fashion, home goods)
  • 2.6% — Reduced rate (basic groceries, books, newspapers, medicines)
  • 3.8% — Accommodation rate (hotels, lodging)
  • 0% — Exports outside Switzerland

Compared to most EU countries Swiss VAT is structurally low — 8.1% vs 19% in Germany, 20% in France — which is part of the reason Swiss e-commerce remains a comparatively high-margin market for sellers.

LRSV — The Mail-Order Regulation

LRSV (Loi sur les Marchés de Faible Valeur in French / Versandhandelsregelung in German), in force since January 1, 2019 and updated in 2024–2025 for marketplace facilitator rules, governs how foreign sellers shipping low-value parcels (under CHF 65 import value, where Swiss VAT would otherwise not be collected) must handle Swiss VAT. The headline rules:

  • Annual low-value mail-order turnover > CHF 100,000 → mandatory Swiss VAT registration with ESTV, regardless of seller domicile
  • Once registered, all shipments to Switzerland are VAT-taxable at the Swiss rate from the seller side (not at customs)
  • Foreign-seller registration requires a Swiss fiscal representative (Steuervertreter)
  • Marketplace facilitators (under 2024–2025 reform) may be liable for VAT on foreign-seller orders if those sellers fail to register — which is one reason Galaxus enforces CHE-VAT proof at onboarding

ESTV — The Federal Tax Administration

ESTV (Eidgenössische Steuerverwaltung) is the federal authority administering Swiss VAT. Its enforcement powers under LRSV include:

  • Auditing marketplaces for foreign-seller VAT compliance
  • Coordinating with the Swiss customs administration (BAZG) to seize undeclared shipments
  • Issuing back-tax assessments with penalty interest (currently 4.75% per annum)
  • Publishing the list of non-compliant sellers (the "ESTV Schwarzliste" — though seldom invoked publicly, it is a meaningful enforcement lever)

Galaxus, as a marketplace facilitator, is required to verify CHE-VAT registration of each foreign seller before listing activation — which is why your CHE-UID and CHE-VAT number are gate-checked at onboarding.

JPK-equivalent Swiss Filings

Unlike Poland's JPK_VAT or France's e-invoicing reform, Switzerland still uses a relatively simple quarterly VAT return (form 0560) filed via ESTV's "ePortal" web interface. No structured XML schema is mandated for the VAT filing itself, though the underlying invoice (QR-Rechnung) must be retained for 10 years under Swiss commercial-law record-keeping rules.

8. Die Post Logistics — PostPac, PickPost and the Swiss Last Mile

Die Post as the National Carrier

Die Schweizerische Post (Swiss Post / Die Post), the Swiss federal postal operator, delivers roughly 150 million parcels per year — by far the largest share of Swiss e-commerce volume. PostPac is the default carrier for Galaxus orders: PostPac Economy (2-3 day, CHF 7-10 per 2kg parcel), PostPac Priority (next-day, CHF 9-13), and SwissExpress "Moon" (overnight before 9am, CHF 25-35). For marketplace volumes Die Post offers Post Business contracts with 15–35% per-parcel discounts above 100 parcels/month.

PickPost and My Post 24 — Pickup Points

PickPost is Die Post's manned pickup-point network — roughly 1,200+ locations across Switzerland, typically integrated with petrol stations, Coop and Migros stores, kiosks and post offices. My Post 24 is the unmanned-locker complement, with several hundred 24/7-accessible parcel terminals. Uptake on Galaxus is roughly 25–35% of orders — offering pickup-point delivery is a baseline expectation. Alternative carriers include DPD Switzerland (B2B/B2C express), Planzer Paket (Swiss-owned, strong in heavy parcels up to 31.5 kg), Quickpac (Migros-owned express, ~600 vehicles), and Notime (same-day Zurich / Geneva / Basel, CHF 12-20).

Customs for CH↔EU Shipments

For sellers shipping into Switzerland from EU origins, every shipment generates a customs declaration. Die Post and DHL handle this via "Postaufgabe DDP" (Delivery Duty Paid) — the seller prepays Swiss VAT and customs duty so the package clears without buyer involvement. Without DDP, end-customers face a customs invoice at delivery, which destroys conversion. Galaxus mandates DDP for foreign sellers shipping into CHF storefronts.

9. German + French + Italian Localization — Three Languages, One Catalog

The Swiss Multilingual Reality

Switzerland has four official languages — German, French, Italian and Romansh — plus English as de-facto commercial. The customer-base split on Galaxus: ~62% German-speaking (Deutschschweiz: Zurich, Bern, Basel, Lucerne); ~23% French-speaking (Romandie: Geneva, Lausanne, Neuchâtel, Jura); ~8% Italian-speaking (Ticino, parts of Grisons); and ~7% other / English-preferred. Galaxus requires content in DE, FR and IT for every listing: product title (60–80 chars), short description, long description (structured HTML), marketing bullets, and translated text attributes. Image alt-text, structured numeric attributes (e.g. weight) and brand name carry across languages without translation.

de-CH, fr-CH and it-CH Conventions

Swiss German written content follows standard High German orthography but with "ss" instead of "ß" (e.g. "Strasse" not "Straße"), CHF currency convention and Swiss postal format (4-digit PLZ followed by town). Galaxus's editorial team prefers de-CH; mainland de-DE copy is acceptable but reads marginally less native. Swiss French differs from Parisian French in numerals (septante / nonante instead of soixante-dix / quatre-vingt-dix). Swiss Italian is closer to standard Italian but with Swiss postal conventions and CHF pricing. Both are best handled by native-speaker translators based in Romandie / Ticino. The Zunapro Galaxus connector exports master DE content to FR and IT translation queues, supports parallel agency uploads (CSV or API), and pushes to the Galaxus product feed in a single sync. Sellers report 40–60% time saving versus per-listing manual workflow.

🌐 Localize for Switzerland's three customer languages

Zunapro orchestrates DE/FR/IT translation workflows, validates Galaxus product-feed schema, and tracks per-language conversion so you know which translation agencies are worth retaining.

Set Up Multilingual Catalog →

10. CH + DE + AT Cross-Border — One Account, Three Storefronts

The Three-Country Footprint

One of Galaxus's strongest sell-side propositions is its integrated DACH footprint: a single Digitec Galaxus seller contract opens listings on galaxus.ch (Switzerland, CHF, since 2012), galaxus.de (Germany, EUR, launched November 2018) and galaxus.at (Austria, EUR, launched 2019). Inventory is managed centrally; pricing, VAT and shipping configure per storefront. Swiss sellers gain access to the 84M-population German DACH market without setting up a separate Amazon DE or eBay DE account; German and Austrian sellers reach Swiss customers without dealing directly with LRSV (Galaxus offers an Import-of-Record facilitation service that handles Swiss VAT collection at checkout for many DE/AT-origin sellers).

galaxus.de and galaxus.at

The November 2018 launch of galaxus.de was Digitec Galaxus's first international move and remains its most strategically important. Germany dwarfs Switzerland in absolute e-commerce volume (~€100B+ vs ~CHF 14B), and Galaxus's editorial-content positioning resonates strongly with German shoppers tired of Amazon's uniformity. By 2026 galaxus.de has captured a meaningful niche in tech, home and lifestyle, particularly in southern Germany. For sellers, galaxus.de offers an Amazon.de alternative with lower commission (8–15% vs Amazon's 5–22% wider range), a higher content-quality bar, and integrated CH cross-sell. Launched 2019, galaxus.at is structurally similar — same EUR currency, same German-language content — and has carved out roughly 5–8% category share in Austrian tech and home by 2026.

Per-Storefront Pricing, VAT and Cross-Border Stack

Each storefront has independent VAT handling: galaxus.ch (CHF, 8.1% standard / QR-Rechnung mandatory), galaxus.de (EUR, 19% / 7% reduced), galaxus.at (EUR, 20% / 10% reduced). Sellers can set independent base prices per storefront — recommended, since purchasing power and competitive dynamics differ materially — or use Zunapro's FX-rate-based auto-pricing to maintain target margins after currency conversion. The pragmatic cross-border stack: master SKUs in Zunapro mirrored to all three storefronts with DE/FR/IT content; per-storefront base prices with daily ECB / SNB rate sync; QR-Rechnung for CH, XRechnung optional for B2G DE, Austrian e-invoice schema for B2G AT; Die Post for CH, DHL / Deutsche Post for DE, Österreichische Post for AT.

nFADP — The New Swiss Data Protection Act

Switzerland's new Federal Act on Data ProtectionnFADP (French) / revDSG (German) — came into force on September 1, 2023. It modernises the previous 1992 law and partly aligns with EU GDPR. Key marketplace-relevant points: explicit consent required for non-essential cookies; 72-hour breach notification to FDPIC/EDÖB for high-risk incidents; mandatory privacy-policy disclosure of data flows and retention; international transfer safeguards (Swiss-EU / Swiss-US flows require SCCs); personal-data definition excludes deceased persons but includes legal persons (unlike GDPR); and penalties up to CHF 250,000 on individual decision-makers (not the company) — a deliberately personal accountability mechanism.

LRSV Recap, KIVE Consumer Rights, Sectoral Registers

LRSV enforcement points: CHF 100,000 annual low-value mail-order turnover triggers mandatory CHE-VAT registration; marketplace-facilitator rules (post-2024 reform) make Galaxus liable for VAT on unregistered foreign-seller orders; Swiss fiscal representative required for foreign sellers; ESTV penalty interest 4.75% per annum on late VAT. Swiss consumer law does not grant the EU's 14-day right of withdrawal as statutory, but Galaxus offers a voluntary 30-day free return on most categories. The Konsumkreditgesetz (KKG) regulates BNPL; Galaxus's "Rechnungskauf" pay-by-invoice tier is structured to fall outside KKG by being short-term and interest-free. KIVE (Kennzeichnung und Information für Verbraucher und Endkunden) covers product-labeling for foodstuffs, cosmetics, electronics (EnergyEfficiencyClass) and toys. Sectoral registers required for marketplace categories include SENS eRecycling (electronics, equivalent to WEEE), SWICO Recycling (IT small appliances), VetroSwiss / IGORA / PRS (packaging recycling) and BAG (health products).

⚖️

Compliance is not optional in 2026. QR-Rechnung, LRSV, nFADP and SENS eRecycling are enforced with real penalties. Zunapro bundles a Swiss compliance pack — automated QR-Rechnung issuance, LRSV reporting templates, nFADP cookie-consent and breach-log scaffolding — alongside Galaxus marketplace integration. See the Swiss compliance bundle →

Swiss Payment Methods — TWINT, Card and Invoice

TWINT is the Swiss mobile-payment app jointly backed by the major Swiss banks plus Migros and Coop. With 5M+ users in 2026, TWINT dominates Swiss mobile payments at roughly 50% of mobile-checkout share; on Galaxus it is the default-preselected option at app-based checkout. Sellers receive consolidated CHF payouts regardless of which payment rail the customer used. Other methods on Galaxus checkout: card (Visa, Mastercard, Amex; ~30% of checkouts), Rechnungskauf (pay-by-invoice, distinctive Swiss B2C tier with 30-day invoice; ~15%), PostFinance E-Finance / PostFinance Card (Swiss postal-bank rail; declining but meaningful in older demographics), and Apple Pay / Google Pay (growing share, mostly card-wrapping). Cash-on-delivery is essentially extinct (sub-1%).

How to Start Selling on Galaxus — 2026 Step-by-Step

The three viable 2026 structures: Swiss GmbH or AG (recommended above CHF 200K projected Swiss turnover; CHF 20K GmbH / CHF 100K AG minimum capital; ~2 weeks to register; CHE-UID auto-issued); Swiss Einzelunternehmen (sole proprietorship, fastest setup ~1 week, no minimum capital, but personal liability and Swiss residence typically required); or Foreign company + Swiss fiscal representative (keep your existing EU entity, register with ESTV under LRSV via a Swiss Steuervertreter, obtain representative CHE-VAT, apply to Galaxus through the rep's address).

2. Register CHE-UID, QR-Rechnung Infrastructure

Whichever structure you choose, your Galaxus application needs a valid CHE-UID and a QR-Rechnung-capable invoicing setup: obtain a QR-IBAN from your Swiss bank (or fiscal representative's bank), implement QR Code payload generation per Swiss Payment Standards 2019 (SIX Group) specification, ensure 27-digit QR-Reference number generation per order, and store invoices for 10 years per Swiss commercial-law record-keeping. Zunapro handles all four steps automatically when your Galaxus orders are received.

3. Onboard with Galaxus and Connect via Zunapro

  1. Submit the application on the Galaxus Community → Sell on Galaxus portal with Handelsregisterauszug + CHE-UID + CHE-VAT proof
  2. Sign digital marketplace contract and receive Marketplace Portal credentials + API keys
  3. Sign in to Zunapro and open the Switzerland module; paste API keys / OAuth into the galaxus.ch tile (and .de / .at if cross-border activated)
  4. Map your master catalog — Zunapro auto-suggests Galaxus category mappings; confirm with a few clicks
  5. Enable QR-Rechnung + Die Post + DE/FR/IT translation workflow (single toggle each)
  6. Upload first 50–100 SKUs for Galaxus manual content review; pass test-order validation; go live

The Zunapro-side technical integration completes in roughly 15 minutes for a 1,000-SKU catalog; Galaxus's manual content review (the longest portion of the end-to-end timeline) runs 3–6 weeks.

Centralize Galaxus CH·DE·AT in one panel

One catalog, one inventory, one QR-Rechnung flow across all three DACH storefronts. 15-minute integration, real-time stock sync, multi-currency CHF/EUR pricing, DE/FR/IT translation orchestration.

Connect Galaxus →

Galaxus Marketplace FAQ 2026

What commission does Digitec Galaxus charge marketplace sellers in 2026?

Galaxus marketplace commissions in 2026 sit in the 8–15% range, tiered by category. Consumer electronics, computing and PC components fall in the low band (8–10%); home, kitchen, garden, sports and toys sit in the mid band (10–13%); fashion, beauty, accessories and lifestyle land in the high band (12–15%).

There is no listing fee and no monthly subscription — sellers pay commission only on completed orders. Compared to Amazon.de (5–22%), Kaufland.de (€39.95/mo + 6–16%) and Otto.de (€39.90/mo + 6–18%), Galaxus offers the tightest commission band and lowest fixed overhead in DACH.

Who owns Digitec Galaxus and is it really #1 in Switzerland?

Digitec Galaxus AG is majority-owned by the Migros Group, Switzerland's largest retailer (a cooperative founded in 1925 by Gottlieb Duttweiler). Migros first invested in 2012 and took majority ownership in 2015.

The company was founded in 2001 in Zurich by three ETH Zürich graduates — Florian Teuteberg, Marcel Dobler and Oliver Herren — and has been ranked Switzerland's #1 online retailer for ten consecutive years by HANDELSZEITUNG / Carpathia. By 2026 the group serves 5M+ active customers across CH, DE and AT storefronts and accounts for roughly half of all Swiss online retail spend outside grocery.

Is QR-Rechnung mandatory for Galaxus marketplace sellers in 2026?

Yes. Since October 1, 2022 the QR-Rechnung (Swiss QR-bill) is the only legally accepted format for domestic CHF invoices in Switzerland — the old red and orange ESR/BVR slips have been fully retired. Every marketplace order to a Swiss business customer must carry a valid QR-Rechnung with the seller's QR-IBAN and a correctly encoded Swiss Cross payload.

Zunapro auto-issues compliant QR-Rechnung PDFs the moment a Galaxus order is received, generates the 27-digit QR-Reference, and feeds bank-statement reconciliation back into the order-status pipeline.

What is LRSV and how does it affect non-Swiss sellers in 2026?

LRSV (Loi sur les Marchés de Faible Valeur / Versandhandelsregelung) is the Swiss VAT rule requiring foreign sellers to register for Swiss VAT once their annual Swiss low-value mail-order turnover exceeds CHF 100,000. Galaxus enforces LRSV strictly: foreign sellers must provide a valid Swiss CHE-VAT number before they can list.

Under the 2024–2025 marketplace-facilitator reform, Galaxus itself can be held liable for VAT on unregistered foreign-seller orders — which is the main reason CHE-VAT proof is gate-checked at onboarding. ESTV (Eidgenössische Steuerverwaltung) is empowered to seize undeclared shipments at customs and apply penalty interest currently 4.75% per annum.

Do I need a Swiss company to sell on Galaxus?

Not necessarily, but you need either a Swiss legal entity (GmbH, AG or sole proprietorship registered in the Handelsregister) or a foreign company with a Swiss fiscal representative (Steuervertreter) and a CHE-UID.

EU sellers commonly route through a Swiss fiscal representative for LRSV compliance — Swiss-licensed accounting firms in Zurich, Zug or Geneva offer this service for typically CHF 2,000–5,000 per year. Galaxus's onboarding team requires Handelsregister extract (or equivalent EU company extract plus rep agreement), CHE-UID, valid CHF bank account (or fiscal representative's IBAN) and signed marketplace contract before activation.

How does Galaxus's Smiley rating system work?

Galaxus replaced traditional 1–5 star ratings with a community-driven three-point Smiley system: every customer rates a product or seller as "positive" (😊), "neutral" (😐) or "negative" (😞) with a written comment. The Smiley score is the percentage of positive ratings.

Sellers below ~85% positive face throttled search visibility; those above 95% earn "Top Seller" badging and enhanced ranking. Reviews are moderated by the Galaxus community team for fairness, and sellers may publicly respond — a key trust-building lever. For new sellers, the first 20–50 reviews matter disproportionately; best practice is aggressive monitoring and 24-hour response on every neutral or negative comment.

Does Galaxus operate in Germany and Austria too?

Yes. galaxus.de launched in November 2018 and galaxus.at followed in 2019. A single Galaxus seller account can list into all three storefronts — galaxus.ch, galaxus.de and galaxus.at — with localized German content.

Swiss sellers gain access to the 84M-population German DACH market without separate Amazon DE / eBay DE accounts; German and Austrian sellers can reach Swiss customers without dealing with LRSV themselves (Galaxus offers Import-of-Record facilitation for many DE/AT-origin sellers). Inventory is managed centrally; pricing, VAT and shipping configure per storefront.

How do I localize my listings for German, French and Italian customers?

Switzerland has four official languages, but Galaxus marketplace requires content in German (de-CH), French (fr-CH) and Italian (it-CH) at minimum. German is dominant (~62% of the customer base), followed by French (~23%) and Italian (~8%).

Galaxus provides an in-house ML auto-translation tool but pure-machine listings convert significantly worse than human-reviewed copy. Pragmatic 2026 workflow: machine-translate as a draft, then have a native-speaker reviewer (Romandie-based for FR, Ticino-based for IT) clean up the copy. Zunapro orchestrates parallel translation workflows and exports DE/FR/IT fields directly to the Galaxus product feed.

What is the role of Die Post in Galaxus logistics?

Die Schweizerische Post (Swiss Post / Die Post) is the dominant last-mile carrier in Switzerland — its PostPac service delivers the majority of Galaxus marketplace parcels. PostPac Economy (2–3 day) and PostPac Priority (next-day) are the standard tiers. The PickPost / My Post 24 network of 1,200+ pickup points and parcel terminals offers customers 24/7 collection convenience, with ~25–35% of Galaxus orders selecting pickup-point delivery.

Galaxus's own fulfillment center in Wohlen (AG) ships via Die Post by default; marketplace sellers can either use Galaxus Fulfilled (Galaxus-managed warehousing) or ship themselves via a Post Business contract that unlocks 15–35% per-parcel discounts above 100 parcels/month volume.

What is the Swiss nFADP and how does it differ from GDPR?

The new Swiss Federal Act on Data Protection (nFADP / revDSG — neues Datenschutzgesetz) came into force on September 1, 2023. It modernizes Swiss data-protection law, partly aligning with EU GDPR while preserving Swiss specifics.

Key differences from GDPR for marketplace sellers: nFADP includes legal persons (companies) in scope, not just individuals; excludes deceased persons; mandates breach notification to FDPIC/EDÖB within 72 hours; and applies penalties up to CHF 250,000 to individual decision-makers (not the company), a deliberately personal accountability mechanism. Swiss-EU and Swiss-US data flows require Standard Contractual Clauses or equivalent safeguards.

Cross-border selling: Switzerland → Germany → Austria from one account?

Yes — and this is one of Galaxus's strongest value propositions. A single Digitec Galaxus seller contract grants access to galaxus.ch (CHF), galaxus.de (EUR) and galaxus.at (EUR). Inventory is managed centrally; pricing, VAT and shipping configure per storefront.

Swiss sellers gain 84M-population DACH reach without separate German Amazon or eBay accounts; German and Austrian sellers gain Swiss reach with Galaxus handling much of the import / customs complexity. Zunapro syncs stock and pricing across all three storefronts plus your other channels (Shopify, WooCommerce, Amazon, eBay) in real time, with CHF/EUR FX-based auto-pricing and consolidated VAT reporting per country.

How long does Galaxus integration take with Zunapro?

Roughly 15 minutes for a single Galaxus storefront with a 1,000-SKU catalog — including catalog import, category mapping, DE/FR/IT translation review queue setup, QR-Rechnung activation and Die Post shipping connection. Activating CH + DE + AT in parallel typically completes within one hour.

Zunapro's onboarding wizard auto-detects existing Shopify, WooCommerce, BigCommerce, PrestaShop or custom catalogs and proposes Galaxus category mappings using ML; sellers confirm with a few clicks rather than mapping SKU by SKU. Note that Galaxus's own manual content review (the first 50–100 SKUs) is the longest part of the end-to-end timeline at 3–6 weeks — the Zunapro technical integration is rarely the bottleneck.

Start selling on Galaxus — CH·DE·AT in one panel

Digitec Galaxus is Switzerland's #1 marketplace, part of the Migros Group, with 5M+ customers across three DACH storefronts. One catalog, one inventory, QR-Rechnung + Die Post integrated, DE/FR/IT translation orchestrated. No demo required, no long contracts. Begin your Swiss e-commerce launch today.

🇨🇭 Launch on Galaxus Now →
Delen:

Hulp nodig hierbij?

Bijbehorende dienst: Marktplaats

Neem contact op

Krijg gratis consult voor uw e-commerceproject.

Chat op WhatsApp