Selling on Ricardo Switzerland 2026: Marketplace Seller Guide, Ricardo Shops & C2C+B2C Strategy

The 2026 Ricardo Switzerland Marketplace Landscape

Few European markets have such a concentrated marketplace topology as Switzerland's. Where Germany has Amazon and eBay competing head-to-head, where Poland has six platforms in a layered ecosystem, Switzerland has one dominant C2C+B2C marketplace — Ricardo — orbited by a handful of adjacent platforms (tutti.ch, Galaxus/Digitec, anibis.ch). The map below sets the scene for the rest of this guide.

1. The Ricardo Landscape — From 1999 Zürich Startup to Swiss Default

Founded 1999 in Zürich

Ricardo was founded in 1999 in Zürich as one of the first Swiss-native online auction platforms, almost simultaneously with eBay's German launch. From the start it focused on the Swiss-German-speaking market with later expansion into French and Italian — a deliberate trilingual strategy that mirrored Switzerland's federal language structure (German ~63%, French ~23%, Italian ~8%, Romansh <1%). Within five years Ricardo had become Switzerland's dominant C2C marketplace, comparable in domestic share to eBay in Germany or the UK.

TX Group Acquisition (2008)

In 2008, Swiss media conglomerate Tamedia (now TX Group, SWX:TXGN since the 2020 rebrand) acquired Ricardo from the Qoqa Network for approximately CHF 240 million. The strategic logic was obvious: TX Group already owned Tages-Anzeiger, 20 Minuten, Le Matin, Le Temps and the largest free daily newspaper distribution in Switzerland — the resulting cross-promotion gave Ricardo permanent above-the-fold visibility in every major Swiss publication, a moat no foreign competitor could replicate.

Why eBay Never Penetrated Switzerland

eBay launched ebay.ch as a localized portal in the early 2000s but folded it back into ebay.de in 2017 after a decade of failing to displace Ricardo. The reasons are structural:

• 5-year head start — Ricardo's 1999 launch predated eBay's serious Swiss push by half a decade.
• Native CHF pricing — Ricardo priced in francs from day one; eBay-CH always felt half-foreign.
• Trilingual UX — German + French + Italian editions, properly localized rather than auto-translated.
• Die Post integration — tight Swiss-postal-code logistics that an international platform could not match.
• TX Group cross-promotion — daily front-page exposure on Tages-Anzeiger, 20 Minuten and Le Matin.
• Käuferschutz before it was cool — Ricardo built buyer trust earlier than eBay-CH.

By 2026 the result is that Ricardo's 4M+ user base covers roughly half of Switzerland's 7M+ adults — a level of saturation eBay achieved in Germany or the UK but never in Switzerland.

The Adjacent Platforms

• tutti.ch — TX Group's free classifieds sister site (acquired 2015), strong in cars, real estate, furniture. Free to list, no escrow, contact-based — complementary to Ricardo's transactional flow.
• Galaxus / Digitec — Migros-owned B2C e-tail giant; pure retail, not really a marketplace until 2018 when Galaxus opened limited third-party seller slots.
• anibis.ch — French-Swiss leaning classifieds platform; smaller, regional.
• Amazon.ch — a marketplace facade that ships from amazon.de; no Swiss-domiciled FBA, no native CHF VAT setup at scale.

None of these reach Ricardo's combination of nationwide reach + transactional escrow + C2C+B2C duality. For sellers, Ricardo is the unavoidable starting point of any Swiss strategy.

2. Account Setup on Ricardo.ch — Private and Pro

Private (C2C) Accounts

A private Ricardo account takes minutes to set up: name, address, Swiss mobile number (for SMS verification), and a valid Swiss IBAN for payouts. Foreign-resident private sellers can register with an EU IBAN but face longer verification windows and per-month listing caps. Private accounts are intended for occasional personal sales — used electronics, second-hand fashion, collectibles, hobby clearance — and are capped at CHF 100,000 in annual turnover. Once you exceed that threshold, Swiss law (and Ricardo's terms) require migration to a Pro account.

Pro (B2C) Accounts and CHE-UID

A Pro account is mandatory for any commercial activity. Setup requires:

• CHE-UID — the Swiss enterprise identification number issued by the BFS (Bundesamt für Statistik), formatted as CHE-123.456.789. Every Swiss business has one; foreign sellers obtain a Schweizer Fiskalvertreter (tax representative) UID.
• Handelsregister excerpt — if turnover exceeds CHF 100K/year you must be registered in the Swiss commercial register.
• MwSt-Nummer — VAT number from the ESTV (Eidgenössische Steuerverwaltung), formatted as CHE-123.456.789 MWST.
• Swiss business IBAN — for Ricardo Pay payouts in CHF.
• Identity verification of the legal representative (passport / Swiss ID + Handelsregister cross-check).

The Pro onboarding interview is conducted in German, French or Italian; English is supported for foreign sellers but documents must be in one of the official Swiss languages.

Foreign Sellers — The Fiskalvertreter Route

EU, UK and Turkish sellers can sell into Switzerland without a Swiss-domiciled company by appointing a Schweizer Fiskalvertreter (Swiss fiscal representative) — a licensed Swiss firm that handles MwSt registration, ESTV filings and customs liability on behalf of the foreign seller. This is the standard 12-month bootstrap path; once Swiss turnover stabilizes above CHF 250K, most sellers incorporate a Swiss GmbH (CHF 20K minimum capital, 1–2 week setup via a Swiss notary).

3. Onboarding Flow — From Application to First Listing

Step 1 — Submit Ricardo Shops Application

Pro applications are submitted via the ricardo.ch/shops/anmelden portal. Required upload: CHE-UID excerpt, Handelsregister excerpt, MwSt confirmation, IBAN proof, and a 200-word "shop concept" describing the category focus, expected SKU count and target audience. Ricardo's commercial team reviews within roughly 3–5 business days.

Step 2 — Shop Configuration

Once approved you configure the storefront:

• Shop name and URL — ricardo.ch/shops/your-brand (must be unique, no special characters)
• Header banner — 1200×300 px branded image
• Logo — 200×200 px square
• About / Impressum — required Swiss legal disclosure block (company name, address, CHE-UID, MwSt-Nr.)
• Return policy — written in clear German/French/Italian, must offer the 14-day Swiss right of return for distance contracts
• Shipping rules — PostPac Economy / Priority / SwissExpress price grid by weight class

Step 3 — Catalog Import

Two import paths:

• CSV bulk upload — Ricardo's import template covers SKU, title (DE/FR/IT), description, category ID, stock, price, weight, shipping class. Free during onboarding for the first 5,000 SKUs.
• Seller API — REST endpoints under api.ricardo.ch for automated listing, stock and order sync. Requires Ricardo Shops Pro tier and API key issued during onboarding.

Step 4 — Ricardo Pay Activation

Ricardo Pay is mandatory for B2C — there is no opt-out for Pro accounts. Activation is automatic once your Swiss IBAN is verified. CHF payouts arrive on a T+2 basis after buyer confirmation (or after the 14-day Käuferschutz window closes).

Step 5 — First Listing Live

Once catalog and payment are in place, listings go live immediately. Ricardo's search ranking weighs Käuferschutz coverage, seller score, response time, shipping speed and Ricardo Shops Pro tier; new shops typically take 2–4 weeks to climb category rankings as initial reviews accumulate.

4. Product Listing — Auction, Buy-Now, and the Trilingual Discipline

Auction vs. Buy-Now vs. Hybrid

Ricardo supports three listing formats simultaneously — a heritage of its 1999 auction roots:

• Auction (Versteigerung) — classic 1, 3, 5, 7 or 10-day bidding window. Best for collectibles, watches, rare items where price discovery is the goal. Optional reserve price and "Sofort-Kaufen" hybrid.
• Buy-Now (Fixpreis / Sofort-Kaufen) — fixed-price listing with unlimited duration. The dominant format for Ricardo Shops Pro sellers and for any predictable-volume SKU.
• Hybrid Auction + Sofort-Kaufen — auction with a "Buy-Now" exit price; converts auction to fixed sale if a bidder hits the cap.

Trilingual Listing Discipline

Switzerland's federal language structure means listings should be available in German, French and Italian. Ricardo's UX is fully localized; shoppers see listings translated where available. Native trilingual listings outperform single-language listings by 30–60% in conversion in cross-language category pages. Zunapro's listing module auto-translates a German master into French and Italian using a Swiss-tuned translation pass, with manual review for high-value SKUs.

Category Mapping

Ricardo's category tree has roughly 2,000 leaf nodes across ten top-level branches: Antiquitäten & Kunst, Auto & Motorrad-Zubehör, Babyartikel, Beauty & Gesundheit, Bücher & Comics, Büro & Industrie, Computer & Netzwerk, Foto & Optik, Garten, Haushalt & Bauen, Heimwerken & DIY, Mode, Modellbau, Möbel & Wohnen, Musik, Sammeln & Seltenes, Spielzeug, Sport, TV & Audio, Uhren & Schmuck (the watch heritage flagship), and Video, Filme & Games. Correct category placement is the single biggest organic-visibility lever after price.

Listing Fees and Premium Slots

Standard Ricardo listings carry no upfront fee for private sellers below CHF 100 visible price; above that, a small Einstellgebühr (typically CHF 0.50–2.00 depending on category) applies. Premium slots — "Hervorhebung" (highlighting, bold text, top-of-category placement) — are CPC-style: CHF 1–10 per listing per day for serious traffic. Ricardo Shops Pro sellers receive monthly Hervorhebung credits as part of their subscription.

5. Ricardo Commission Structure 2026 — 0–15% by Category

Ricardo's 2026 commission structure is among the lowest in European marketplaces, especially for the C2C segment. The platform deliberately keeps commissions low because volume and breadth, not per-transaction take rates, are the moat.

Why Ricardo Stays Cheap

Ricardo's headline take rate is structurally low for three reasons. First, the C2C base is genuinely casual: charging 15% on a CHF 40 used video game would kill listing supply. Second, TX Group's cross-promotion is essentially free customer acquisition — Ricardo doesn't need a 20% take rate to fund marketing because 20 Minuten and Tages-Anzeiger already deliver it. Third, Ricardo monetizes adjacent layers (Hervorhebung promo slots, Ricardo Shops subscriptions, Ricardo Pay interchange) rather than squeezing the per-transaction commission.

Ricardo Shops Pro Commission Tiers

Pro subscribers unlock reduced commissions on top of the standard tier:

• Ricardo Shops Start — ~CHF 49/month — standard commissions
• Ricardo Shops Plus — ~CHF 99/month — 1–2 pp commission reduction + Hervorhebung credits
• Ricardo Shops Premium — ~CHF 199/month — 2–3 pp commission reduction + dedicated account manager + priority placement

6. Ricardo Shops — The B2C Pro Storefront Tier

What Ricardo Shops Is

Ricardo Shops is Ricardo's hosted B2C Pro storefront tier — a fully-branded shop inside ricardo.ch with its own URL (ricardo.ch/shops/your-brand), header banner, logo, return policy, Impressum block, custom shipping rules and a unified product feed. It is the equivalent of Allegro's "Sklep" page in Poland or Amazon's "Brand Store" in the US — a storefront that takes commercial sellers out of the C2C noise and surfaces them as legitimate retailers.

Why Pro Sellers Need It

For any seller pushing more than ~50 SKUs/month, Ricardo Shops is effectively mandatory:

• Bulk listing tools — CSV import, batch edits, scheduled publication; private accounts list one item at a time.
• Seller API access — REST endpoints for stock sync, order pull and listing automation; private accounts have no API.
• Multi-warehouse — stock split across multiple addresses, useful for furniture or large-volume electronics sellers.
• Reduced commission tiers — typically 2–3 pp below standard.
• Dedicated account manager at Plus and Premium tiers; same-day response on listing reviews.
• Brand placement — "Pro Shop" badge on listings, separate filter in Ricardo's category pages.

Subscription Maths

The CHF 49/month Start tier pays for itself at roughly CHF 1,000/month of category-mid commission savings. The CHF 99/month Plus tier breaks even at CHF 3,000–5,000 monthly volume. The CHF 199/month Premium tier targets sellers above CHF 15K/month — the dedicated account manager and priority placement are usually worth more than the commission reduction alone.

Pro Onboarding Timeline

• Day 1 — submit application + uploads via ricardo.ch/shops/anmelden
• Day 3–5 — Ricardo commercial team review + KYC check
• Day 5–7 — shop branding (banner, logo, Impressum) configured
• Day 7–10 — catalog import (CSV or API) + Ricardo Pay activation
• Day 10–14 — first listings live, seller score begins accumulating

7. Swiss Watches — Ricardo's Standout Global Niche

Why Swiss Watches Are Ricardo's Heritage Category

Switzerland is the country of Rolex, Patek Philippe, Omega, Tissot, Tag Heuer, Hublot, IWC, Breitling, Swatch, Longines, Tudor — a watchmaking heritage no other country on Earth can match. Ricardo's Uhren & Schmuck category is, unsurprisingly, the platform's most globally-visited section, with significant traffic from German, Austrian, French, Italian and even US/UK collectors searching for authenticated Swiss timepieces at Swiss-domiciled prices.

The Authentication Layer

For watches above CHF 1,000, Ricardo runs an optional authentication service in partnership with Swiss watchmaking experts. Sellers ship the watch to a Ricardo-approved authentication centre (typically based in Biel/Bienne or Geneva, the heart of Swiss watchmaking), the watch is verified for authenticity, condition graded, and a Ricardo Authentication Certificate issued. Authenticated listings command 15–30% price premiums and convert ~3× faster than unverified ones.

Watch Category Commission

Watches sit in the high-tier commission band (10–15%) because of the high price points and the authentication overhead. Ricardo Shops Premium subscribers selling primarily watches typically see effective take rates around 11–12% net of the Premium tier's commission reduction.

Other High-Value Niches

• Swiss Army knives & multitools — Victorinox, Wenger (now Victorinox)
• Swiss outdoor gear — Mammut, Scott, On Running, Salomon (FR but heavy CH presence)
• Collectibles — Swiss stamps (Helvetia), Swiss coins, militaria, antique Swiss railway memorabilia
• Premium used electronics — used Apple products in Switzerland carry CHF-premium pricing vs. EU markets
• Swiss design objects — vintage Vitra, USM Haller, second-hand high-end

8. Käuferschutz — Ricardo's Buyer Protection Layer

How Käuferschutz Works

Käuferschutz (Ricardo Buyer Protection) is an escrow-style guarantee built into Ricardo Pay. The flow is:

1. Buyer pays via Ricardo Pay (TWINT, card, PostFinance, Apple Pay).
2. Funds are held in escrow by Ricardo Pay — not released to the seller.
3. Seller ships the item and uploads the PostPac tracking number to Ricardo.
4. Buyer receives item, has 14 days to confirm receipt or raise a Käuferschutz claim.
5. On confirmation (or 14-day timeout), Ricardo Pay releases CHF to the seller's Swiss IBAN, typically T+2 banking days.

What Käuferschutz Covers

• Item not received — full buyer refund if no PostPac proof-of-delivery within agreed window
• Item significantly not as described — buyer can claim partial or full refund; Ricardo mediates with photographic evidence
• Authentication failure — for high-value watches, electronics, designer fashion: if a Ricardo authentication service flags a fake post-sale, the transaction is reversed
• Damage in transit — Die Post insurance kicks in but Käuferschutz bridges the buyer's gap until insurance pays out

Is Käuferschutz Mandatory?

For Ricardo Shops Pro / B2C accounts, yes — it is mandatory. There is no opt-out. For C2C private sales, Käuferschutz is the default and very rarely turned off by buyers. The cost is bundled into Ricardo's commission — sellers pay no separate Käuferschutz fee.

Why It Matters for Sellers

The 14-day escrow window is a working-capital cost: CHF 50K in monthly sales translates to roughly CHF 25K of always-held escrow. For SMEs, this is manageable but should be factored into cash-flow planning. The upside is that Käuferschutz dramatically reduces chargebacks and gives Swiss buyers the trust to transact at high price points (CHF 5K+ watches, CHF 10K+ furniture) that would otherwise feel risky.

9. Die Post — The Universal Swiss Logistics Rail

PostPac Economy and Priority

Die Schweizerische Post (PostMail / PostLogistics) is Switzerland's universal postal operator and the de-facto default shipping rail on Ricardo. Two core domestic services dominate:

• PostPac Economy — 2–3 working day delivery, CHF 8–12 typical for parcels up to 2 kg
• PostPac Priority — next-day delivery, CHF 10–18 typical
• SwissExpress — same-day premium courier, CHF 25+ depending on zone

PickPost — Switzerland's Locker / Pickup Network

PickPost is Die Post's pick-up location network — 4,000+ collection points across Switzerland in postal branches, Migros and Coop kiosks, gas stations and selected retail partners. It is the Swiss equivalent of Poland's InPost Paczkomat or Germany's DHL Packstation, though smaller in scale relative to population density. Roughly 30–40% of Swiss e-commerce buyers prefer PickPost over courier-to-door, mainly for cost and 24/7 availability.

Ricardo + Die Post Integration

Ricardo Shops Pro integrates directly with Die Post's business portal (post.ch/post-business). Labels are generated automatically from order data; tracking numbers are uploaded back to Ricardo to start the Käuferschutz clock. Zunapro routes every Ricardo order to PostPac Economy by default with PickPost as the buyer-selectable pickup option.

Other Carriers

• DHL Switzerland — international + premium B2B
• DPD Switzerland — B2C and B2B, competitive for high-volume sellers
• Planzer / Camion-Transport — domestic specialists for furniture and bulky goods
• Quickpac — fast-growing alternative for SMEs, undercuts PostPac on volume

Cross-Border to EU

Roughly 15% of Ricardo Shops orders ship cross-border to EU — predominantly Germany, Austria and France. Customs declarations are handled by Die Post or DHL; sellers are responsible for HS codes, CHF→EUR conversion on the customs value, and EU end-customer VAT via IOSS for shipments under €150. Zunapro auto-attaches CN23 customs forms and IOSS numbers on EU-destination labels.

10. MwSt + QR-Rechnung + ESTV — The 2026 Swiss Compliance Stack

Swiss VAT (MwSt) in 2026

Switzerland's VAT is called Mehrwertsteuer (MwSt), administered by the ESTV (Eidgenössische Steuerverwaltung). Rates from 2024 onward:

• 8.1% — standard rate (raised from 7.7% in 2024, the highest Swiss VAT rate ever)
• 3.8% — reduced rate for lodging
• 2.6% — reduced rate for food, books, newspapers, medical products
• 0% — exempt for exports, healthcare, education, financial services

The mandatory registration threshold is CHF 100,000 in annual worldwide turnover. Below this, registration is optional; above, mandatory within 30 days of crossing.

QR-Rechnung — Mandatory Swiss B2B Invoice Format

Since October 2022, every Swiss B2B invoice must use the QR-Rechnung format — a standardised invoice with a Swiss QR Code embedded that encodes the IBAN, amount, reference number and recipient. The old red and orange Einzahlungsscheine (ESR / ES) have been fully retired. QR-Rechnung requirements include:

• Swiss QR Code — generated from the IBAN (QR-IBAN for structured reference; plain IBAN for unstructured)
• Payment slip section with perforation line — printable on A4 or as PDF for digital invoicing
• QR-Reference (QRR) — 27-digit reference number for automated reconciliation
• MwSt-Nummer (CHE-...-MWST format) — visible on invoice
• CHE-UID — visible in Impressum block

Every Ricardo Shops Pro order to a Swiss business customer must produce a QR-Rechnung. Manual issuance is impractical at volume. Zunapro auto-generates QR-Rechnung-compliant PDFs with the Swiss QR Code, IBAN, MwSt-Nummer and CHE-UID embedded — the moment the Ricardo order is received.

OR — The Swiss Obligationenrecht

Swiss commercial law (the Obligationenrecht / Code des Obligations, OR/CO) governs distance contracts on Ricardo:

• 14-day right of withdrawal for distance sales — Swiss federal law mirrors the EU directive
• 2-year statutory warranty (Gewährleistung) on B2C sales, mandatory under OR Art. 197 ff.
• Impressum disclosure mandatory in every Ricardo Shops storefront
• FADP / nLPD — Switzerland's revised Federal Act on Data Protection (in force September 2023), the Swiss GDPR equivalent

ESTV Registration Path

1. Apply via estv.admin.ch/mehrwertsteuer/anmeldung
2. Submit CHE-UID + Handelsregister excerpt + bank IBAN + signed application
3. Receive MwSt-Nummer (typically 4–8 weeks)
4. File quarterly MwSt declarations via the ESTV online portal (SuisseTax)

Commission Comparison Table 2026 — Ricardo vs. CH Adjacent Platforms

The single most useful artefact for planning a Swiss marketplace strategy is a side-by-side commission view of Ricardo against its adjacent Swiss platforms.

Platform	Low Tier	Mid Tier	High Tier	Vendor / Subscription Fee
Ricardo C2C (Private)	0% – 5%	5% – 10%	10% – 15%	Free account · listing fees on premium formats only
Ricardo Shops Start	0% – 5%	5% – 10%	10% – 15%	~CHF 49/month + standard commissions
Ricardo Shops Plus	0% – 4%	4% – 8%	8% – 13%	~CHF 99/month + Hervorhebung credits
Ricardo Shops Premium	0% – 3%	3% – 7%	7% – 12%	~CHF 199/month + account manager + priority placement
tutti.ch	Free C2C classifieds — no commission, no escrow			Free; optional Hervorhebung CHF 5–25/listing
Galaxus Marketplace	8% – 12%	10% – 15%	12% – 18%	Invite-only · curated vendor onboarding
Amazon.ch (DE-based)	5% – 12%	12% – 17%	15% – 22%	~€39 / month Professional Seller + FBA fees

Reading the table: Ricardo is structurally the cheapest Swiss-domestic marketplace, with C2C low-tier sales often at 0% commission. Ricardo Shops Premium's 7–12% high-tier rate undercuts every other Swiss platform on watches and fashion. Galaxus is invite-only and higher-take. Amazon.ch is essentially a German storefront and best suited for cross-border sellers already on Amazon.de.

Cross-Border CH ↔ EU — Selling Beyond Switzerland

Why Cross-Border Matters from CH

Switzerland is famously not in the EU customs union but is in EFTA + the Schengen area. The CHF is among the world's strongest currencies, which means Swiss-priced inventory often looks expensive to EU buyers — but for premium categories (watches, Swiss outdoor gear, Swiss design) the "Made in Switzerland" provenance commands a substantial premium that more than offsets the customs friction.

The Cross-Border Sales Stack from Switzerland

• Catalog: master SKUs in Zunapro, mirrored to Ricardo + Amazon.de + (optionally) eBay.de for EU reach
• Pricing: CHF base + EUR conversion rules with daily ECB rate sync; typically EU-VAT-inclusive for IOSS shipments under €150
• Compliance: Swiss MwSt + QR-Rechnung for CH invoices, EU IOSS for cross-border B2C under €150, German/Austrian VAT registrations if Pan-EU FBA is used from CH
• Logistics: PostPac for domestic CH + Die Post International or DHL Express for cross-border EU; customs CN23 forms auto-generated
• Returns: CH-based CS team with DE/FR/IT language coverage handling both domestic and cross-border returns

Watches: The Standout Cross-Border Niche

Swiss watches are the single biggest cross-border category from Ricardo: roughly 20–25% of authenticated watch listings sell to non-Swiss buyers, primarily Germany, Austria, France, Italy and the US. Customs is handled by Die Post or DHL; CITES paperwork may apply for vintage straps using exotic leathers. Zunapro's watch module auto-attaches authentication certificate + CITES disclosure (where applicable) to international shipments.

How to Start Selling on Ricardo — 2026 Step-by-Step

1. Choose Your Tier (Decision Tree)

• Occasional personal sales, <CHF 100K/year → Private C2C account
• Commercial seller, <50 SKUs/month → Ricardo Shops Start (CHF 49/mo)
• Growing brand, 50–500 SKUs/month → Ricardo Shops Plus (CHF 99/mo)
• Established retailer, 500+ SKUs or >CHF 15K/mo → Ricardo Shops Premium (CHF 199/mo)
• Watch / luxury specialist → Premium tier + Ricardo authentication service
• Cars, real estate, furniture local pickup → tutti.ch (free) instead of Ricardo

2. Swiss Company or Fiskalvertreter Setup

Three legal entity options for selling commercially on Ricardo:

• Swiss Einzelfirma (sole proprietorship) — register with Handelsregister above CHF 100K turnover, lowest overhead, personal liability
• Swiss GmbH — limited liability, CHF 20K minimum capital, 1–2 week notary incorporation, standard SME choice
• Foreign EU entity + Schweizer Fiskalvertreter — keep your existing company, appoint a Swiss tax representative, no Swiss-domiciled office required

3. MwSt + QR-Rechnung Setup (Mandatory above CHF 100K)

Whichever entity you choose, MwSt registration is mandatory once turnover crosses CHF 100K/year. The setup involves:

• Obtain a MwSt-Nummer from ESTV (CHE-...-MWST format)
• Implement the QR-Rechnung format — Swiss QR Code + QR-Reference + Impressum block
• File quarterly MwSt declarations via the ESTV SuisseTax portal
• Store all Ricardo orders with the QR-Rechnung PDF attached for ESTV audit trail

Zunapro handles all four steps automatically when Ricardo orders are received.

4. Die Post + PickPost Integration

Open a Post.ch business account (the seller portal for label printing and PickPost configuration) and connect via API. Ricardo Shops Pro already integrates with Die Post natively for label generation, but Zunapro maps every Ricardo order's "delivery method" field to the correct PostPac service code (Economy, Priority, SwissExpress) plus PickPost address mapping.

5. Connect via Zunapro (10-Minute Integration)

1. Sign in to Zunapro and open the Switzerland module
2. Connect Ricardo — paste your Ricardo Shops API key + Ricardo Pay credentials
3. Map your master catalog — Zunapro auto-suggests Ricardo category mappings; you confirm with a few clicks
4. Enable QR-Rechnung + Die Post + Käuferschutz — single toggle each
5. Go live — first sync completes in roughly 10 minutes for a 1,000-SKU catalog

Ricardo Switzerland FAQ 2026