Selling on Amazon Italy 2026: Account Setup, FBA Italy, FatturaPA & Seller Strategies

1. The Amazon Italy Landscape — 23M+ Customers, €19B+ GMV

Italy is Western Europe's fourth-largest e-commerce market behind the UK, Germany and France, and Amazon.it captures a disproportionate share of it. By 2026 Amazon Italy serves roughly 23 million active customers — about 70% of Italy's online shopper population — and processes annual GMV in excess of €19 billion. Italian Prime membership has grown to an estimated 8M+ households, putting Italy among the top-five global Prime markets per capita.

Amazon.it launched in October 2010, the company's fifth European storefront after Germany (1998), the UK (1998), France (2000) and Spain (2011 — actually slightly after Italy). Jeff Bezos personally announced the Italian launch, framing it as Amazon's commitment to "the third-largest economy in the Eurozone." Within five years Amazon.it had displaced ePrice and eBay Italia from the #1 spot, and by 2020 it had eclipsed the combined GMV of all Italian-native marketplaces.

Why Amazon.it Matters for Sellers

• Reach: ~70% of Italian online shoppers visit Amazon.it monthly
• Trust: Italian consumers rate Amazon among the most trusted brands nationally (consistently top-3 in Eurispes surveys)
• Logistics: Four FBA centers + over 50 sortation, delivery and last-mile stations cover 90%+ of the population for next-day Prime delivery
• Pan-EU: Italian inventory pools redistribute to DE/FR/ES/PL/CZ/AT/HU/NL/SE, reaching ~400M EU consumers

Italian E-Commerce Beyond Amazon

Amazon is not alone in Italy — but it is overwhelmingly dominant. The most relevant competitors and complementary channels are:

For most cross-border sellers, the 2026 Italian channel mix is "Amazon.it as the spine + Zalando for fashion + idealo/Trovaprezzi for comparator traffic." This guide focuses on the spine.

2. FBA Italy — The Four Pillars of Fulfillment

Castel San Giovanni (MXP5) — The First Italian FC

Castel San Giovanni, in the province of Piacenza in Emilia-Romagna, hosts Amazon's first Italian fulfillment center — MXP5, opened in October 2011 with an initial footprint of around 26,000 m². Successive expansions brought it to over 100,000 m² by 2018, with more than 3,000 employees at peak season. The Piacenza site sits at the strategic crossroads of the A1 (Milan–Bologna), A21 and A7 motorways, putting it within four-hour truck range of roughly 60% of Italy's GDP. MXP5 specialises in small and medium parcels — books, consumer electronics, beauty and apparel.

Vercelli (TRN1) — The Piemonte Hub

TRN1 in Vercelli opened in 2017 in Piedmont, just off the A4 Turin–Milan motorway. With approximately 61,000 m² of operational space and roughly 1,500 full-time employees, it serves as Amazon's northwest Italian backbone, optimised for Lombardy, Piedmont and Liguria same-day Prime deliveries. The Vercelli site is also a key Pan-EU FBA gateway to France and Switzerland.

Passo Corese (FCO1) — The Central Italian Anchor

FCO1 in Passo Corese, in the province of Rieti, Lazio, opened in September 2017 with a footprint above 60,000 m². It is Amazon's main central-Italian distribution centre, serving Rome, Naples and southern Italy. Located just off the A1, the site is critical to next-day Prime promises south of Florence. Passo Corese also handles a meaningful share of cross-border Pan-EU FBA exports to Greece, Croatia and Slovenia.

Castelguglielmo / San Bellino (MXP6) — The Rovigo Mega-Site

MXP6 in Castelguglielmo / San Bellino, in the province of Rovigo, Veneto, opened in September 2019. With over 110,000 m² of operational space and more than 1,500 jobs at full capacity, it is one of Amazon's largest sites in Italy. The Veneto site specialises in larger parcels and acts as a regional sortation hub for the entire northeast — Veneto, Friuli-Venezia Giulia, Trentino-Alto Adige and Emilia-Romagna.

Beyond the Big Four — Sortation and Delivery Stations

In addition to these four fulfillment centers, Amazon operates sortation centers in Origgio, Casirate d'Adda, Colleferro and Modugno and over 50 last-mile delivery stations across the peninsula. By 2026 Amazon Italy directly employs more than 18,000 people in its logistics network, supporting next-day Prime delivery coverage for over 90% of the Italian population and same-day delivery in 12+ major metropolitan areas.

3. Pan-EU FBA — One Italian Inventory, Nine Countries

What Pan-EU FBA Actually Is

Pan-European FBA is Amazon's flagship cross-border fulfillment programme. A seller enrols once with an Italian inventory pool, and Amazon then distributes stock autonomously across fulfillment centers in Germany, France, Spain, Poland, Czechia, Austria, Hungary, the Netherlands and Sweden. Buyers in any of those countries see "Prime" delivery promises identical to domestic FBA listings. Italian sellers benefit from lower local fulfillment fees (Pan-EU is meaningfully cheaper than EFN, the European Fulfillment Network alternative) and from local-storefront SEO — your ASIN appears as a domestic offer on amazon.de, amazon.fr, etc., not as a cross-border import.

VAT and Compliance Across Nine Countries

The catch is VAT. Once Amazon stores stock in Germany, you owe German VAT registration; same for France, Spain, Poland and so on. There are two pragmatic paths: VAT Services on Amazon (Amazon's bundled VAT registration and filing across the seven core Pan-EU countries, ~€33/month per country) and OSS (One Stop Shop) — the EU's unified VAT regime that lets you file a single OSS declaration in Italy for all distance B2C sales. OSS does not cover stock movements between Amazon FCs, so most Pan-EU sellers combine OSS for B2C distance sales with individual country VAT registrations for stock movements.

Why Italian Sellers Should Consider Pan-EU

Amazon.it alone reaches 23M+ customers; Pan-EU extends to ~400M EU customers. Italian FBA storage and fulfillment fees are competitive — lower than Germany on most weight bands — and "Made in Italy" SKUs (food specialty, fashion, design, beauty) carry strong cross-border demand. Pan-EU enrolment is reversible, so sellers can opt out and revert to EFN if it doesn't fit.

4. FatturaPA via SdI — The Mandatory Italian E-Invoice

The 2019 Revolution

FatturaPA — the Italian standard for electronic invoicing — became mandatory for all B2B and B2C transactions between IVA-registered Italian taxpayers on 1 January 2019. Italy was the first EU country to mandate structured XML e-invoicing universally, and the system has been studied and partly copied by Poland (KSeF), France (Chorus Pro / facture électronique), Spain (Veri*factu) and others. By 2026, FatturaPA is the most mature mandatory e-invoicing regime in Europe — more than 2 billion electronic invoices are processed annually through the SdI.

SdI — Sistema di Interscambio

Every Italian electronic invoice flows through the SdI (Sistema di Interscambio) — the central exchange system operated by Sogei on behalf of the Agenzia delle Entrate (AdE). The seller's invoice generation software produces a structured XML file in the FatturaPA format, signs it with a qualified digital signature (XAdES or CAdES), and submits it to the SdI. The SdI validates the schema, the IVA codes, the recipient's Codice Destinatario (or PEC address) and, if accepted, forwards the invoice to the recipient and archives it. A "ricevuta di consegna" (delivery receipt) is returned to the seller within a few minutes.

What Marketplace Sellers Must Do

Every Amazon.it order to an Italian business customer must produce a FatturaPA. Amazon does not issue these invoices on the seller's behalf — that obligation sits with the seller. The implementation requires:

• A Partita IVA (Italian VAT number) issued by the Agenzia delle Entrate
• A qualified digital signature certificate (Aruba, InfoCert, Namirial and others)
• A SdI gateway — direct API, accredited intermediary, or marketplace integration (Zunapro is an accredited gateway)
• An encrypted archive of all invoices for 10 years (conservazione sostitutiva a norma)

B2C — The Codice Fiscale Path

For B2C sales — most Amazon.it orders — a simplified FatturaPA can be issued using the customer's Codice Fiscale (Italian tax code) instead of a Partita IVA. From 1 January 2024, B2C electronic invoicing is mandatory for all IVA-registered sellers with annual turnover above €25,000 (the "forfettario" exemption ended). For marketplace sellers, this means essentially every Amazon.it B2C order requires a FatturaPA via the SdI.

How Zunapro Handles FatturaPA Automatically

1. Amazon.it order webhook arrives at Zunapro
2. Zunapro maps the order line items to Italian IVA codes (22% / 10% / 4%)
3. Zunapro generates a FatturaPA-compliant XML, signs it with the seller's digital certificate
4. The signed XML is submitted to the SdI via Zunapro's accredited API channel
5. The SdI "ricevuta di consegna" is stored against the order; the PDF representation is delivered to the customer's email
6. All invoices are archived in conservazione sostitutiva for the 10-year legal window

5. IVA 22% / 10% / 4% — Getting the Italian VAT Rate Right

The Three Italian IVA Rates

Italy's Imposta sul Valore Aggiunto (IVA) applies three statutory rates in 2026, administered by the Agenzia delle Entrate:

• 22% — standard rate (aliquota ordinaria): applies to most goods, electronics, fashion, beauty, accessories, software, alcohol, soft drinks
• 10% — reduced rate (aliquota ridotta): meat, fish, some processed food, hospitality services, certain energy-efficient appliances, electric vehicle charging
• 4% — super-reduced rate (aliquota minima): essential food staples (bread, pasta, milk, fresh vegetables), books and e-books, newspapers, medical devices for disability, agricultural seeds

Why Correct Classification Matters

Misclassifying an SKU's IVA rate is one of the most common AdE audit triggers for e-commerce sellers. Examples:

• An e-book sold at 22% instead of the correct 4% over-collects IVA — the customer can demand a refund and the seller still owes the AdE the correct amount
• A specialty pasta sold at 10% instead of the correct 4% under-collects — AdE will issue an accertamento and demand back-payment plus penalties
• A medical device sold at 22% instead of 4% reduces customer competitiveness and exposes the seller to consumer-protection complaints

Zunapro's IVA mapping module ties each ASIN to the correct Italian IVA rate at catalog import, with a category-rule library maintained against the AdE's official tariff classifications (Annex II to D.P.R. 633/1972 — Tabella A).

IVA Registration Threshold

Italian-resident sellers must register for a Partita IVA from the first transaction if they conduct business habitually (no de minimis threshold for active e-commerce sellers). The simplified regime forfettario with a 5%/15% flat tax applies below €85,000 annual revenue but does not exempt the seller from issuing FatturaPA for B2C marketplace orders from 2024 onward. Non-resident EU sellers can register for OSS in their home country; non-EU sellers (Turkish, UK, US) need either an Italian fiscal representative or a direct Italian IVA registration.

6. Agenzia delle Entrate — Italy's Tax Authority

What the AdE Does

The Agenzia delle Entrate (AdE) is Italy's national tax administration agency, headquartered in Rome and reporting to the Ministero dell'Economia e delle Finanze (MEF). The agency was created in 2001 from the previous Direzione Generale delle Imposte and now manages IVA collection, income tax assessment, FatturaPA enforcement (jointly with Sogei), AdE-Riscossione (the collection arm), and the property cadastre (Catasto). Marketplace sellers interact with the AdE primarily through:

• Partita IVA issuance — the AdE issues the 11-digit Italian VAT number used on every invoice
• Quarterly IVA settlement (LIPE) — Liquidazione Periodica IVA, summarising IVA collected and paid for each quarter
• Annual IVA declaration — Dichiarazione IVA annuale, due by 30 April of the following year
• Income tax declarations — Modello Redditi PF (sole proprietors) or SC (companies)
• Audits (verifiche fiscali) — AdE can audit any IVA-registered taxpayer; e-invoice data flows through the SdI mean audits are increasingly data-driven and automated

The Pre-Filled Declaration Trend

Because the SdI captures every invoice in real time, the AdE has been steadily expanding its pre-filled (precompilata) declaration system. From tax year 2026 (filed in 2026), AdE provides pre-filled quarterly IVA settlements for many micro and small businesses derived directly from FatturaPA data — but the burden of accuracy still sits with the taxpayer. Wrong IVA codes on the underlying FatturaPA flow straight into a wrong pre-filled declaration.

7. Buy Box — The 80% Conversion Lever

What the Buy Box Actually Is

The Buy Box — the prominent yellow "Aggiungi al carrello" / "Compra ora" button on the right-hand side of an Amazon.it product page — is the entry point for the vast majority of sales on multi-seller listings. Industry estimates consistently put Buy Box-driven sales at 80%–90% of total transactions on listings where it is contested. Lose the Buy Box for a week and your sales on that ASIN typically drop by 70%+; win it consistently and you compound through the algorithmic ranking flywheel.

The Buy Box Eligibility Factors

Amazon's Buy Box algorithm is famously opaque, but Selling Partner API documentation and decade-plus of seller telemetry have converged on six dominant signals:

• Price competitiveness — the landed price (item + shipping) versus other eligible sellers
• Fulfillment method — FBA and Seller-Fulfilled Prime (SFP) are heavily favoured over MFN (Merchant Fulfilled Network)
• Stock availability — listings with sufficient runway days outweigh those near out-of-stock
• Shipping speed — next-day / Prime promises beat 3–5 day standard
• Account health — Order Defect Rate (ODR) < 1%, Late Shipment Rate < 4%, Cancellation Rate < 2.5%
• Seller tenure and history — Buy Box weighting favours sellers with at least 90 days of consistent positive metrics

Repricing Strategy

Manual repricing across thousands of ASINs is impossible. Every serious Amazon.it seller uses an automated repricer that polls Amazon's Product Pricing API every few minutes and adjusts prices within seller-defined floor and ceiling rails. Zunapro's repricer integrates directly with the SP-API, monitors competitor prices and Buy Box ownership, and rotates between rule-based logic (match Buy Box minus €0.01) and ML-based velocity targeting (price up when Buy Box ownership is stable, price down when it slips). Repricer effectiveness is one of the single largest determinants of Amazon.it gross margin.

8. Amazon Brand Registry — Why Every Brand Should Enrol

What Brand Registry Unlocks

Amazon Brand Registry is Amazon's brand-owner programme for sellers with a registered trademark. Enrolment is free, takes around 1–2 weeks (subject to trademark verification), and unlocks a stack of high-impact tooling:

• A+ Content — rich product descriptions with hero images, comparison tables, brand storytelling modules (lifts conversion 5–15% on average)
• Brand Store — a multi-page mini-site within Amazon.it dedicated to the brand, fully customisable
• Sponsored Brands ads — keyword-targeted ads with the brand logo, custom headline and product carousel
• Sponsored Display ads — audience-targeted display ads on and off Amazon
• Brand Analytics — search-term reports, demographic insights, repeat-purchase behaviour
• Counterfeit protection — Project Zero and Transparency for automated counterfeit takedown
• Vine programme — invite Vine Voices to review new ASINs and accelerate review velocity

Trademark Requirements

Brand Registry requires an active text-based or image-based trademark registered with a recognised IP office. For Italian sellers the most relevant are EUIPO (EU-wide registration covering all 27 member states; from €850 for one class), UIBM (Ufficio Italiano Brevetti e Marchi) for Italian-only protection, and the WIPO Madrid Protocol for international registrations designating Italy or the EU. Timelines are 4–6 months for EUIPO with no oppositions, 9–12 months for UIBM. Brand Registry can be initiated as soon as the trademark is granted (not just filed).

9. Sponsored Ads — Amazon Italy's Advertising Stack

The Three Sponsored Ad Types

• Sponsored Products — the workhorse format. Keyword-targeted PPC ads that appear in search results and on product pages. Available to all sellers; no Brand Registry required.
• Sponsored Brands — banner-style ads with brand logo, custom headline and a product carousel. Brand Registry required. Run on top of search results.
• Sponsored Display — audience and product-targeted display ads, both on and off Amazon. Brand Registry required (with limited exceptions).

2026 Amazon.it Ad Benchmarks

Average ACoS (Advertising Cost of Sales) benchmarks for Amazon.it in 2026 cluster around 12%–22% for electronics, 15%–28% for home & kitchen, 20%–35% for beauty (high CPCs from Italian premium brands), 18%–30% for apparel and 5%–15% for books. Italian Amazon CPCs sit roughly 20–30% below German and French benchmarks, making Amazon.it one of the cheapest ad inventories in major-Eurozone Amazon marketplaces — a structural advantage for SMEs.

Budget Allocation Framework

A pragmatic 2026 Amazon.it ad budget for an SME runs at roughly 5%–12% of GMV, split 60–70% Sponsored Products (bottom-of-funnel keyword harvesting), 15–25% Sponsored Brands (top-of-funnel brand visibility, if Brand Registered), and 10–20% Sponsored Display (remarketing and competitor-product placements).

10. Amazon.it Commission Structure 2026

Amazon.it referral fees follow the standard European Amazon schedule, expressed as a percentage of the item price net of IVA. Categories cluster into three broad bands, with most SKUs falling between 7% and 15%.

Additional Fees Beyond Referral

• Professional Seller subscription — €39 / month + IVA, required for sellers above 40 monthly orders
• FBA fulfillment fees — per-unit pick-pack-ship, varies by weight tier (€2.80–€5.50 typical for small/light, €6.50+ for heavier or larger)
• FBA storage fees — per cubic metre monthly, surcharge October–December for Q4 peak
• Closing fee — €0.81 per item sold in Books, Music, Video, DVD
• Sponsored Ads spend — variable, controlled by seller

Italian Legal Framework 2026 — What Sellers Must Know

IVA and the AdE

Italy's Imposta sul Valore Aggiunto (IVA) applies at standard 22%, reduced 10% and super-reduced 4%, administered by the Agenzia delle Entrate. Italian-resident sellers register for a Partita IVA before their first commercial transaction; cross-border EU sellers can use the OSS (One Stop Shop) regime to file all distance-sale EU VAT through a single Italian declaration. Non-EU sellers need a fiscal representative or direct Italian IVA registration.

FatturaPA via SdI — Mandatory Since 2019

FatturaPA structured XML invoicing through the Sistema di Interscambio (SdI) has been mandatory for all IVA-to-IVA Italian invoices since 1 January 2019 (D.Lgs. 127/2015 as amended). The mandate extended to B2C invoices for IVA-registered sellers above the €25,000 threshold from 1 January 2024. Marketplace sellers cannot rely on Amazon to issue invoices on their behalf — the seller is the IVA taxpayer and must produce, sign and submit each invoice via the SdI within the regulatory window.

GDPR and the Garante Privacy

The Garante per la protezione dei dati personali ("Garante Privacy") is Italy's GDPR supervisory authority. Marketplace sellers are joint controllers with Amazon for some categories of buyer data and sole controllers for direct B2C contact data captured outside the marketplace (e.g. via email marketing or warranty registration). The Garante has been notably active in e-commerce enforcement, issuing material fines for inadequate cookie banners, missing legal bases and weak data-processing agreements with marketing tools.

Consumer Protection — Codice del Consumo

• 14-day right of withdrawal — Italian consumers can return any distance-purchased product within 14 days, no reason required (Codice del Consumo art. 52, EU Directive 2011/83/EU)
• 2-year statutory warranty (garanzia legale di conformità) — Italian civil law imposes a mandatory two-year warranty on B2C goods (Codice del Consumo art. 128), independent of any commercial guarantee
• Pre-contractual information duties — sellers must clearly disclose total price including IVA, shipping, withdrawal terms and seller identity before checkout
• AGCM oversight — the Italian Competition Authority enforces unfair commercial practice rules and has fined Amazon, marketplace sellers and several Italian retailers for deceptive pricing and ranking practices

RAEE / WEEE — Legislative Decree 49/2014

Italy implements the EU WEEE Directive via Legislative Decree 49 of 14 March 2014 — the so-called RAEE (Rifiuti di Apparecchiature Elettriche ed Elettroniche) decree. Any seller introducing electrical or electronic equipment to the Italian market must:

• Register with one of the recognised RAEE collective schemes (Ecolight, Erion, Ecoped, Remedia)
• Pay an environmental contribution (eco-contributo) per unit sold — typically €0.10–€2.50 depending on category and weight
• Display the WEEE crossed-out wheelie-bin symbol on product packaging
• Provide free take-back of equivalent old units (1-for-1 obligation)
• File annual production declarations with the Centro di Coordinamento RAEE

Amazon Italy enforces RAEE compliance at the listing level for electronics categories — sellers without a valid registration number cannot list batteries, electronics, lamps or household appliances.

Other Sectoral Registers

• CONAI — packaging-waste consortium, mandatory contribution per kg of packaging
• REACH — EU chemical-substance regulation; cosmetics, cleaning products, DIY
• CE marking — required for regulated categories (electronics, toys, PPE, machinery)
• AIFA — Italian Medicines Agency, oversees parapharmacy and OTC categories

Logistics & Last-Mile in Italy — The Carrier Stack

Amazon Logistics — The In-House Backbone

Amazon Logistics (AMZL) is Amazon Italy's in-house last-mile network, operating own delivery vans, Amazon Hub Locker pickup points (over 8,000 across Italy by 2026), Amazon Hub Counter partner stores, and the gig-economy Amazon Flex programme. AMZL now handles roughly 50–60% of Amazon Italy's domestic last-mile volume, particularly in metropolitan areas — Milan, Rome, Naples, Turin, Bologna, Florence.

Poste Italiane and SDA

Poste Italiane is Italy's state postal operator and remains the dominant carrier for rural ZIP codes — its branch network reaches every Italian comune. SDA, Poste Italiane's express subsidiary, runs the Crono express service used heavily by Amazon and by MFN sellers for next-day deliveries outside metropolitan areas. Combined, Poste Italiane and SDA cover the "last-mile gap" where AMZL is uneconomic.

Italian Private Couriers

• BRT (Bartolini) — Italy's largest private courier, founded 1928. Strong B2C focus, over 7,000 BRT Fermopoint pickup points.
• GLS Italia — part of the international GLS group. Strong in B2B and northern-Italian routes; growing GLS Locker network.
• DHL Express Italy — premium international and high-value domestic; go-to for time-critical cross-border.
• InPost Italia — Polish locker operator expanding into Italy from 2023; growing alternative to Amazon Locker.

Practical Shipping Stack 2026

For Amazon FBA sellers, courier selection is automatic — Amazon picks the optimal carrier per shipment from its mix of AMZL, BRT, Poste/SDA and GLS. For MFN (Merchant Fulfilled Network) sellers and for non-Amazon channels:

• BRT as the default B2C courier for small/medium parcels under 20 kg
• Poste Italiane Crono for ZIP codes where BRT margins are thin (often the only economical rural option)
• GLS Italia for northern Italy and B2B-heavy SKUs
• DHL Express for cross-border Pan-EU FBA returns and time-critical replenishment
• Amazon Hub Locker as the default pickup option for Amazon-fulfilled orders; BRT Fermopoint for non-Amazon

Zunapro's logistics module routes each marketplace order to the optimal carrier based on weight, destination ZIP code and selected delivery service, with automatic shipping-label generation and tracking-number push-back to Amazon.it.

Cross-Border from Italy — Amazon Pan-EU + Beyond

Amazon Pan-EU FBA Reach

By 2026 a Pan-EU FBA-enrolled Italian seller can have stock distributed across Germany, France, Spain, Poland, Czechia, Austria, Hungary, the Netherlands and Sweden. VAT compliance across nine countries is handled via Amazon's VAT Services or by routing distance-sale B2C revenues through OSS.

The Cross-Border Sales Stack

• Catalog: master SKUs in Zunapro, mirrored to Amazon.it / DE / FR / ES / PL and other EU storefronts
• Pricing: multi-currency rules (EUR, PLN, CZK, HUF, SEK) with daily ECB rate sync
• Compliance: FatturaPA for Italian invoicing, OSS for cross-border EU VAT, country-specific WEEE / REACH registrations
• Logistics: BRT / Poste IT + Pan-EU FBA + DHL Express for time-critical
• Returns: Italian-language CS team handling all Italian inbound

How to Start Selling on Amazon.it — 2026 Step-by-Step

1. Italian Legal Entity Decision

• Italian sole proprietorship (Ditta Individuale / Partita IVA) — set up in 1–2 days, regime forfettario available below €85k revenue, no minimum capital
• SRL (Società a Responsabilità Limitata) — limited liability company, minimum capital €10,000 (or €1 for SRL semplificata), ~2 weeks to register
• SRLS (SRL semplificata) — fast-track SRL for entrepreneurs under 35; €1 minimum capital, online registration possible
• Foreign EU entity + OSS — keep your existing company, register for One Stop Shop VAT, sell into Italy with no Italian establishment (but FatturaPA still required for B2B Italian sales)
• Non-EU entity + fiscal representative — Turkish, UK, US sellers appoint an Italian fiscal representative for VAT and consumer-protection obligations

2. Open the Amazon.it Seller Central Account

1. Navigate to sell.amazon.it and choose Professional Seller (€39/month)
2. Provide company details, Partita IVA, bank IBAN (Italian or EU SEPA), valid ID document
3. Pass Amazon's video verification call (typically 15–30 min on Zoom)
4. Configure store information, return policy, shipping templates
5. Verify your bank account via micro-deposits (1–3 days)

3. FatturaPA Setup (Mandatory)

FatturaPA compliance is non-negotiable. The integration involves:

• Obtain a qualified digital signature certificate from Aruba, InfoCert, Namirial or Poste Italiane PostecertSign
• Set a Codice Destinatario for your business (or PEC address) and register it in your AdE profile
• Implement the FatturaPA XML schema (version 1.2.2 as of 2026)
• Connect to the SdI API directly or via an accredited intermediary
• Configure conservazione sostitutiva (10-year compliant archiving) with an accredited provider

Zunapro handles all five steps automatically when your Amazon.it orders are received.

4. RAEE / CONAI Registration (Electronics & Packaging)

If you sell electronics, batteries, lamps or household appliances, register with a RAEE collective scheme (Ecolight, Erion, Ecoped, Remedia) before listing — Amazon Italy enforces this at upload. For any packaged goods, CONAI registration is mandatory.

5. FBA Italy Shipment Plan

• Create your first inbound shipment to MXP5 (Castel San Giovanni) or to your assigned FC
• Print FBA labels with FNSKU barcodes
• Book LTL transport via an Italian regional carrier or partner with Amazon Partnered Carrier
• Track inbound receipt and reconcile against ASIN-level inventory

6. Connect via Zunapro (10-Minute Integration)

1. Sign in to Zunapro and open the Italy module
2. Connect Amazon.it — authorise the SP-API via OAuth in 60 seconds
3. Map your master catalog — Zunapro auto-suggests ASIN matches and Italian IVA categories
4. Enable FatturaPA + RAEE flags — single toggle each
5. Configure repricer rules — floor, ceiling, Buy Box targeting, FBA bias
6. Go live — first sync completes in roughly 10 minutes for a 1,000-ASIN catalog

Amazon Italy FAQ 2026