Selling on eMAG Hungary 2026: Account Setup, eMAG Easybox, Genius & Seller Guide

1. The 2026 eMAG Hungary Landscape at a Glance

Before diving into account setup, take stock of the six pillars that define an eMAG seller's operating environment in 2026. The cards below summarise each — keep them nearby as you read every deep-dive section.

2. Account Setup — Cégbíróság, Adószám & Seller Registration

The Three Legal-Entity Paths

Before opening an eMAG Marketplace seller account, every seller needs a legal entity authorised to invoice into Hungary. Three pragmatic options exist in 2026:

• Hungarian Kft. (Korlátolt Felelősségű Társaság) — limited liability company, the standard SMB vehicle in Hungary. Minimum share capital is HUF 3 million; registration goes through the Cégbíróság (Court of Registration) and typically takes 5–10 business days. You receive a cégjegyzékszám (company registration number) and an adószám (8-3-2 format Hungarian tax ID, e.g. 12345678-2-42).
• Hungarian Egyéni Vállalkozó (sole proprietor) — registered via the NAV (Nemzeti Adó- és Vámhivatal) Egyéni Vállalkozók Nyilvántartása. Same-day setup, no minimum capital, ideal for first-time eMAG sellers testing the market. Tax options include KATA (flat-rate small-business tax, limited eligibility from 2023 reforms) or standard SZJA personal-income tax with VAT.
• EU-foreign entity + OSS / Hungarian VAT — keep your existing EU company (e.g. Romanian SRL, Polish sp. z o.o., German GmbH), register for One Stop Shop (OSS) VAT covering Hungary, and sell into eMAG.hu with no Hungarian establishment. Non-EU sellers (Turkish, UK, US) typically need direct Hungarian VAT registration via NAV or appoint a Hungarian VAT representative (közvetett képviselő).

The Adószám — Why It Matters on eMAG

The adószám is the single most important field in an eMAG seller registration. The middle digit signals VAT status: "2" means a standard VAT payer subject to 27% ÁFA, "1" means VAT-exempt (alanyi adómentes) — and crucially, eMAG Marketplace only accepts VAT-registered sellers (middle digit 2) because the platform issues B2C invoices on the seller's behalf and requires the seller to manage 27% VAT on each line.

If your Hungarian entity is currently VAT-exempt, you must voluntarily opt into ÁFA-payer status via a NAV form (T101E or T201T depending on entity type) before eMAG will activate your account. The transition is irreversible for 24 months, so factor it into your cash-flow planning.

Hungarian Bank Account (HUF IBAN)

eMAG pays sellers in Hungarian forint (HUF) via SEPA-equivalent transfers. A Hungarian HUF IBAN (typically with OTP, K&H, Erste, Raiffeisen or MKB) is strongly recommended to avoid FX conversion costs on every payout. EU sellers can use a EUR or local-currency IBAN — eMAG will convert at a mid-market rate plus ~0.5–1% spread — but the cumulative cost over a year of payouts often exceeds the bureaucracy of opening an OTP corporate account.

3. Onboarding via eMAG Marketplace — The Seller Portal Flow

eMAG Marketplace — The Unified Seller Portal

eMAG Marketplace is the seller-facing portal at marketplace.emag.hu (and equivalent .ro / .bg / .pl URLs). One registration grants access to all four eMAG country marketplaces — but you must explicitly opt in per country, supply per-country pricing in local currency (HUF / RON / BGN / PLN), and confirm per-country compliance (NAV for HU, ANAF for RO, НАП for BG, KSeF for PL).

The 7-Step Onboarding Checklist

1. Create the seller account at marketplace.emag.hu with your company email and a strong password
2. Upload corporate documents — cégkivonat (company extract), adóigazolvány (tax certificate), bank confirmation of HUF IBAN, ID of the legal representative
3. Sign the Marketplace contract (Megbízási Szerződés) electronically — eMAG sends a DocuSign-equivalent flow
4. Configure categories — pick the top-level categories you intend to sell in; eMAG approves each individually (some categories like medical, baby food, alcohol require extra documents)
5. Submit your product catalog via the Marketplace API (XML/JSON) or the bulk CSV template; each SKU needs EAN/GTIN, Hungarian-language title and description, images and 27% ÁFA-inclusive HUF price
6. Bind delivery methods — eMAG courier, eMAG Easybox, own courier (Foxpost, GLS, Sameday); set per-method cost rules
7. Activate NAV Online Számla integration and (optionally) opt into eMAG Fulfilment for your top SKUs

Timeline — From Sign-Up to First Live Listing

For a well-prepared Hungarian Kft. with all corporate documents ready, the realistic timeline from sign-up to first live listing is 7–14 working days. The bottlenecks are typically (1) the Cégbíróság registration if you are starting from zero, (2) eMAG's category-by-category approval, which can take 2–3 days per category outside the auto-approved Electronics / Home buckets, and (3) NAV Online Számla technical user creation if you have not used it before.

4. Product Listing Rules — Catalog, Content & Quality Score

The eMAG Catalog Structure

eMAG's catalog is built on a strict Part Number Key (PNK) system: every product has a unique PNK code that any seller can attach an offer to, similar to Amazon's ASIN model. If a product already exists in the eMAG catalog (which is very likely for branded SKUs), you do not create a new listing — you attach an offer to the existing PNK with your price, stock and delivery options. Buyers see one product page with all sellers listed; eMAG awards the Buy Box based on price, stock availability, seller rating, Genius eligibility and delivery speed.

If your product is genuinely new to eMAG, you submit a documentation request to create a new PNK. Required fields include EAN/GTIN-13, brand, manufacturer part number, full Hungarian-language description (minimum ~300 characters), at least 3 product images (1,200×1,200 minimum, white background), and category-specific attributes (e.g. screen size + refresh rate for monitors, fabric composition + care label for fashion).

Content Quality Rules

• Hungarian-language only — titles and descriptions must be in Hungarian, not just translated machine output; eMAG actively rejects obvious MT content
• 27% ÁFA-inclusive prices — all displayed prices include VAT; the gross price is what the buyer pays
• No external URLs in descriptions (no links to your own shop, no contact email)
• EAN/GTIN required for all branded products; private-label products use an eMAG-issued internal code
• Minimum 3 images, first image on pure white background, no watermarks, no text overlays
• Category attributes — minimum 80% of category-specific attributes filled in for the listing to be eligible for Genius

The Seller Rating and Account Health

eMAG runs a 1–5 star seller rating visible on every offer. The rating is computed from on-time shipping rate, on-time delivery rate, return rate, customer-complaint rate and response time on Marketplace messages. Sellers below 3.5 stars are throttled in search ranking and become ineligible for Genius; sellers below 2.5 stars are typically suspended pending a corrective action plan. Maintaining a rating above 4.5 is the practical bar for serious sellers — and is also the threshold for eMAG Fulfilment enrolment.

5. Commission Structure 2026 — From 5% to 23%

eMAG's marketplace commissions in 2026 are tiered by category, with three broad bands. Commission is calculated on the 27% ÁFA-inclusive gross price and is deducted from each payout — there is no upfront commission charge and no monthly subscription. Below is the practical 2026 view across the main categories.

On top of the headline category commission, the practical view also factors in:

• eMAG Ads — sponsored placement on category and search pages, CPC-style bidding, fully optional but increasingly necessary in competitive categories like beauty and fashion
• eMAG Fulfilment fees — storage per cubic metre/month + pick-and-pack per order, if you opt into FBA-style fulfilment from Biatorbágy
• Easybox delivery fee — passed through to the buyer in most cases, but sellers can subsidise to win Buy Box on price-sensitive SKUs
• Refund processing fee — small per-return administration charge on consumer-returned orders

6. eMAG Genius — The Hungarian Prime Subscription

What Genius Actually Is

eMAG Genius is the platform's paid loyalty programme — a direct competitor to Amazon Prime, modelled to the CEE shopper's wallet and shipping preferences. Hungarian subscribers pay approximately HUF 9,990–12,990 per year (occasionally promoted for 6-month trials) and receive:

• Free Easybox delivery on every Genius-eligible order, no minimum basket
• Free standard courier delivery above a low minimum basket (typically HUF 14,990)
• Exclusive discounts — Genius-only price tags, often 5–15% below the standard price
• Early access to flagship campaigns: Stock Busters, Black Friday, Karácsony (Christmas) early-bird windows
• Priority customer service queues and extended return windows on selected categories

Why Sellers Must Enrol Eligible SKUs

From the seller side, Genius is a free badge with one constraint: you commit to fast dispatch (typically same-day for orders before 16:00 Budapest time) and a seller rating above 4.5. In return, your Genius-eligible listings receive:

• Priority placement in search and category browsing — Genius listings are weighted higher in eMAG's ranking algorithm
• "Genius" badge on the product card — a strong trust signal for Hungarian buyers
• 2–3× higher conversion rates compared to non-Genius listings, according to eMAG's own published case studies
• Eligibility for Genius-only campaigns — flash sales, bundles and category takeovers reserved for Genius offers

Genius vs. eMAG Fulfilment

Genius eligibility does not require eMAG Fulfilment — sellers who ship from their own warehouse can also earn the Genius badge by meeting the dispatch SLAs. However, eMAG Fulfilment listings are automatically Genius-eligible because eMAG itself handles the dispatch; this is the easiest path to the badge for sellers without same-day shipping operations.

7. eMAG Easybox — 4,000+ Parcel Lockers Across CEE

The Easybox Network

eMAG Easybox is eMAG's proprietary parcel-locker network — yellow / dark-blue self-service lockers deployed across Romania, Hungary and Bulgaria. By 2026 the network exceeds 4,000 lockers regionally, with the densest deployment in Romania (the original market) but rapidly expanding Hungarian coverage in Budapest, Debrecen, Szeged, Pécs, Győr, Miskolc and along the M0 / M1 / M3 / M7 motorway corridors. The Hungarian footprint includes locker placements at OMV petrol stations, Auchan and Tesco hypermarkets, Penny / Spar supermarkets, MOL Plus stations and dedicated street-level stand-alones.

Why Easybox Matters for Sellers

• Cheaper than courier-to-door — typical Easybox delivery HUF 990–1,490 vs HUF 1,490–2,490 for door-to-door courier; the seller's COGS is lower and the price advantage shows up in Buy Box wins
• 24/7 pickup — Hungarian buyers can collect parcels at any hour, removing the "I'm at work" friction that costs courier deliveries 15–25% of attempts
• Lower failed-delivery rate — fewer than 2% of Easybox deliveries fail vs ~8% for courier-to-door
• Free for Genius members — combined with Genius, Easybox becomes the lowest-friction last-mile in Hungary
• Brand-safe customer experience — eMAG handles the locker UX, no third-party app friction

The Parcel-Locker Dominance Story

Hungary is rapidly converging on the Polish "parcel-locker first" mindset that InPost pioneered. eMAG Easybox is the regional answer, with the practical reality being that around half of all eMAG Hungary orders now ship via Easybox, and that share is growing 5–10 percentage points per year. Failing to offer Easybox as a delivery option in your eMAG listings typically cuts conversion rates by 25–40% on equivalent SKUs that do offer it. Easybox is not optional — it is table stakes.

Beyond Easybox — The Other Hungarian Couriers

• Foxpost — Hungarian parcel-locker pioneer (independent, not eMAG-owned), ~600+ lockers, widely accepted on non-eMAG marketplaces; useful for own-shop traffic
• GLS Hungary — premium B2C and B2B courier-to-door; strong on next-day SLAs
• DPD Hungary — pan-European courier with good Hungarian rural coverage
• Sameday Hungary — Romanian Sameday's Hungarian arm, growing rapidly as eMAG's preferred non-Easybox partner
• Magyar Posta (Hungarian Post) — state postal operator; widest rural reach, slower SLAs, used as fallback for ZIP codes without locker coverage
• MPL (Magyar Posta Logistics) — the parcel arm of Magyar Posta, sometimes the only economical option for sub-2 kg deliveries to small villages

8. eMAG Fulfilment — The Biatorbágy Logistics Hub

The FBA-Equivalent of Hungary

eMAG Fulfilment is eMAG's first-party logistics service — the regional equivalent of Amazon FBA. Sellers ship their inventory to eMAG's logistics centres, eMAG handles storage, picking, packing, last-mile delivery (via Easybox or courier) and returns. In Hungary, the primary fulfilment hub is in Biatorbágy, a logistics town immediately south-west of Budapest with direct access to the M1 and M0 motorways. The Biatorbágy centre handles inbound goods from Hungarian and EU suppliers, stores them in eMAG's racking system, and ships outbound to Hungarian buyers within hours of an order being placed.

Why Sellers Use Fulfilment

• Automatic Genius badge — Fulfilment listings are Genius-eligible by default
• Same / next-day delivery — eMAG promises a tight SLA and absorbs the operational risk
• Buy Box weighting — Fulfilment offers receive the highest visibility weight in the Buy Box algorithm
• Returns handled by eMAG — refurbishment, restocking and disposal are managed by the fulfilment team
• Operational leverage — sellers without a Hungarian warehouse can ship in pallets from anywhere in the EU and let eMAG handle every Hungarian-touch operation

Fulfilment Fees in Practice

Fulfilment fees are billed in two layers: (1) storage per cubic metre per month (with seasonality multipliers in Q4 — Black Friday and Christmas drive premium rates), and (2) pick-and-pack per order, scaled by package size and weight. The structure mirrors Amazon FBA but with Easybox last-mile baked in. For high-velocity SKUs the unit economics typically favour Fulfilment over self-ship; for slow-moving SKUs the storage fee can erode margin and self-ship is often better. Zunapro's Fulfilment-vs-self ROI calculator decides on a per-SKU basis using the live commission table, expected days-of-cover and Hungarian courier rates.

Cross-Border via Hungarian Fulfilment

Biatorbágy is also a convenient EU-central node for cross-border to Slovakia, Austria, Slovenia and Croatia — though eMAG's first-party cross-border programme is still primarily a regional CEE play (RO + HU + BG + PL) rather than full Western European reach. For sellers who want pan-EU reach, the typical 2026 stack is eMAG Fulfilment for the CEE markets and Amazon Pan-EU FBA for the rest.

9. NAV Online Számla — Mandatory Real-Time Invoicing

What NAV Online Számla Is

NAV Online Számla is Hungary's mandatory real-time invoice reporting system, operated by NAV (Nemzeti Adó- és Vámhivatal), the Hungarian tax and customs authority. Every invoice issued by a Hungarian VAT-registered taxpayer must be transmitted to NAV's API in structured XML format within 5 minutes of issuance. The system was rolled out in three waves: B2B above HUF 100K (2018), all B2B (2020), then all B2B and B2C invoices since 2021. By 2026 it is the universal invoicing standard — paper invoices outside the Online Számla flow are not legally valid.

The Practical Seller Reality

For an eMAG seller, every single order generates an invoice that must reach NAV's Online Számla servers within five minutes. At realistic eMAG order volumes (hundreds to thousands of orders per day in peak season), manual invoicing is structurally impossible. The two viable paths are:

• Use a NAV-certified invoicing platform (Számlázz.hu, Billingo, Szamlazas.hu, KBOSS Számla, or an integrated platform like Zunapro) that auto-issues invoices from each eMAG order and transmits the XML to NAV in real time
• Build your own integration with the NAV Online Számla 3.0 API — technically possible but operationally burdensome; requires technical-user creation in the NAV portal, XML schema implementation (data exchange format 3.0), digital signing, and ongoing schema-update maintenance

NAV Online Számla 3.0 — The 2026 Schema

The current XML schema is Online Számla 3.0, in use since 2021. Key fields the API enforces:

• invoiceNumber — your sequential invoice number (no gaps allowed within a numbering range)
• supplierTaxNumber — your 8-3-2 adószám
• customerTaxNumber — buyer's adószám if B2B; missing field signals B2C
• invoiceIssueDate / invoiceDeliveryDate — issuance and supply dates
• lineNetAmount / lineVatRate / lineVatAmount / lineGrossAmount — line-by-line gross/net/VAT breakdown
• currencyCode — HUF for domestic, EUR/RON/etc for cross-border with exchange-rate disclosure
• digital signature — XML digitally signed with the technical user's certificate

Zunapro implements the full 3.0 schema, issues the invoice the moment an eMAG order is paid, transmits to NAV within seconds, and stores the NAV-returned tranzakcióazonosító (transaction ID) alongside the order record for audit purposes.

10. Cross-Border CEE — From eMAG.hu to RO + BG + PL

The Unified eMAG Marketplace Account

One of eMAG's strongest commercial arguments is the unified Marketplace seller account across Romania, Hungary, Bulgaria and Poland. From a single registration at marketplace.emag.hu (or .ro / .bg / .pl), a seller can opt into all four country marketplaces, list the same SKUs in local currency (HUF, RON, BGN, PLN), and benefit from shared product taxonomy and shared catalog data. eMAG Poland launched in 2023 as the latest addition and is currently in rapid-growth mode, though Allegro remains the dominant Polish marketplace.

The Four-Country View

• eMAG Romania (.ro) — the original and largest eMAG market. Founded 2001 in Bucharest by Radu Apostolescu; 8M+ Romanian customers; the regional headquarters and the densest Easybox deployment
• eMAG Hungary (.hu) — launched 2013, accelerated by the 2018–2019 Extreme Digital acquisition; 4M+ Hungarian customers; the focus of this guide
• eMAG Bulgaria (.bg) — launched 2014 by acquiring local Bulgarian player Fashion Days infrastructure; smaller scale but the #1 Bulgarian marketplace
• eMAG Poland (.pl) — launched 2023; the newest market, still building scale against Allegro's dominance, but benefits from eMAG's regional logistics

The Cross-Border Sales Stack

• Catalog: master SKUs in Zunapro, mirrored to eMAG HU + RO + BG + PL with per-country localised titles and Hungarian / Romanian / Bulgarian / Polish descriptions
• Pricing: multi-currency rules (HUF / RON / BGN / PLN) with daily ECB rate sync; per-country margin floors and ceilings
• Compliance: NAV Online Számla for HU, ANAF e-Factura for RO, НАП for BG, KSeF for PL — Zunapro orchestrates all four in parallel
• Logistics: eMAG Easybox covers HU + RO + BG natively; Polish orders use Allegro-equivalent locker networks (InPost, Orlen Paczka) and eMAG Fulfilment Poland as it scales
• Returns and customer service: per-country language stacks (Hungarian, Romanian, Bulgarian, Polish) handled either in-house or via eMAG's Marketplace messaging tools

Why This Matters Strategically

Hungary alone is a 9.5M-population market with ~4M online shoppers — significant, but not enough to attract sellers who already operate at scale elsewhere. The eMAG cross-border story changes the calculation: one registration unlocks a combined 15M+ buyers across RO + HU + BG + PL, with shared catalog data, shared Easybox infrastructure (for RO + HU + BG) and a single seller portal. For sellers expanding from Turkey, Western Europe or North America, eMAG is structurally the most efficient way to enter the CEE region — and Hungary, with its stable Genius adoption and central geography, is the natural pilot market.

Hungarian Legal Framework 2026 — ÁFA, GDPR/NAIH, NAV

ÁFA — Hungary's 27% Standard Rate

Hungary's VAT, locally called általános forgalmi adó (ÁFA), carries a standard rate of 27% — the highest in the European Union. Reduced rates of 18% (selected dairy, accommodation services), 5% (essential medicines, books, district heating, certain meat) and 0% (intra-EU exports, qualifying medical) apply to specific categories. The headline 27% rate is what almost every eMAG-traded SKU carries.

EU sellers can declare Hungarian ÁFA via the OSS (One Stop Shop) regime from their home country tax authority. Non-EU sellers (Turkish, UK, US) typically need either direct Hungarian VAT registration through NAV or an IOSS (Import One Stop Shop) intermediary for low-value goods. Either path requires a Hungarian fiscal representative — a Hungarian-resident accounting firm authorised to act on behalf of foreign principals.

NAV — The Hungarian Tax Authority

NAV (Nemzeti Adó- és Vámhivatal) is the unified Hungarian tax and customs authority, formed in 2011 from the merger of APEH (tax) and VPOP (customs). NAV operates the Online Számla system, audits VAT returns, runs the EKAER road-transport monitoring system, and is the entity sellers communicate with for all tax filings. NAV publishes its forms, schemas and technical-user enrolment procedures at nav.gov.hu and onlineszamla.nav.gov.hu.

GDPR Enforcement via NAIH

The EU's General Data Protection Regulation is enforced in Hungary by the NAIH (Nemzeti Adatvédelmi és Információszabadság Hatóság) — the National Authority for Data Protection and Freedom of Information. eMAG handles the marketplace-side shopper data, but sellers remain joint controllers for direct B2C contact data they collect (e.g. when issuing invoices, handling returns or running CRM campaigns). NAIH has been actively enforcing GDPR with substantial fines in recent years; sellers should maintain a Hungarian-language privacy policy (adatkezelési tájékoztató) and register their data processing activities internally.

Consumer Protection — 14-Day Withdrawal, 2-Year Warranty

• 14-day right of withdrawal — Hungarian consumers may return any distance-purchased product within 14 days, no reason required (EU Directive 2011/83/EU as transposed into Hungarian law, Government Decree 45/2014)
• 2-year statutory warranty (jótállás / szavatosság) — Hungarian civil law imposes a 2-year warranty on B2C sales; for certain consumer-durable categories (large appliances, electronics) a mandatory 1-year manufacturer warranty (kötelező jótállás) applies on top
• Compulsory Hungarian-language documentation — manuals, safety warnings and conformity documents must be available in Hungarian for the buyer
• Békéltető testület (conciliation board) — Hungarian alternative dispute resolution system; eMAG sellers are typically required to participate in conciliation proceedings if a buyer escalates a complaint

Sectoral Registers — CE, WEEE, EPR, EKAER

• CE marking — required for regulated electronics, toys, PPE and machinery sold into Hungary
• WEEE (elektronikai hulladék) — electronics importers and producers must register with the Hungarian EPR scheme operator (Mohu MOL Hulladékgazdálkodási) and file periodic reports
• EPR (Extended Producer Responsibility) — packaging, batteries and electronics all carry EPR obligations under the unified 2023 EPR reform; Mohu is the single concessionaire
• EKAER (Elektronikus Közúti Áruforgalom Ellenőrző Rendszer) — Hungary's road-transport monitoring system for goods crossing the border in commercial volumes; relevant for cross-border B2B but mostly transparent to small-package marketplace orders

How to Start Selling on eMAG Hungary — 2026 Step-by-Step

1. Set Up Your Hungarian Legal Entity

• Hungarian Kft. via the Cégbíróság — 5–10 days, HUF 3M minimum capital, gives you cégjegyzékszám + adószám with middle digit "2"
• Egyéni Vállalkozó via NAV — same-day, no minimum capital, fast path for first-time sellers
• EU foreign entity + OSS — keep your existing company and declare Hungarian ÁFA via OSS from your home tax authority

2. Open a Hungarian HUF Bank Account

OTP, K&H, Erste, Raiffeisen, MKB or CIB — pick whichever has the closest branch to your registered seat. Bring your cégkivonat, adóigazolvány and the legal representative's ID. Account opening typically takes 2–5 business days. Confirm the IBAN with eMAG during seller registration so payouts route correctly from day one.

3. Register with eMAG Marketplace

Sign up at marketplace.emag.hu, upload corporate documents (cégkivonat, adóigazolvány, bank confirmation, legal representative ID), sign the Marketplace contract electronically, and submit your category requests. Expect 2–7 days for category-by-category approval depending on regulated content (medical, alcohol, food require extra documents).

4. Activate NAV Online Számla Integration

1. Log into onlineszamla.nav.gov.hu with your KAÜ (Központi Azonosítási Ügynök) credentials
2. Create a technical user for your Zunapro / invoicing platform integration
3. Generate the XML signing certificate and the signing-key password
4. Paste the credentials into Zunapro's NAV module; the integration self-tests by submitting a draft invoice
5. Once the test invoice is acknowledged by NAV, switch the integration to production mode

5. Bind Easybox + Couriers as Delivery Methods

In the eMAG Marketplace portal, under "Szállítási módok", enable Easybox, eMAG courier and any third-party couriers (GLS, DPD, Sameday, Foxpost for own-shop). Set per-method cost rules — usually pass-through to the buyer for Easybox, subsidised for high-margin SKUs that need Buy Box wins. Zunapro maps each eMAG order's selected delivery method to the corresponding carrier API.

6. Decide on eMAG Fulfilment

For high-velocity SKUs with consistent demand (top 50 SKUs by revenue), enrolling in eMAG Fulfilment via the Biatorbágy hub almost always pays back within 60–90 days through Genius badge gains and Buy Box weighting. For long-tail SKUs and seasonal merchandise, self-ship via Easybox dropoff is usually more cost-efficient. Use Zunapro's Fulfilment ROI calculator to decide per SKU.

7. Connect via Zunapro (10-Minute Integration)

1. Sign in to Zunapro and open the Hungary module
2. Connect eMAG Marketplace — paste your Marketplace API key into the eMAG tile
3. Map your master catalog — Zunapro auto-suggests eMAG category mappings using ML; you confirm with a few clicks
4. Enable NAV Online Számla + Easybox — single toggle each
5. Go live — first sync completes in roughly 10 minutes for a 1,000-SKU catalog; offers attach to existing PNKs automatically when EAN matches

eMAG Hungary FAQ 2026